Gartner: By 2017, Mobile Commerce Revenue to be 50 Percent of US Digital Commerce Revenue
January 29, 2015
Share this

Rampant interest in mobile payments is expected by 2015, along with a significant increase in mobile commerce. Due to this, Gartner, Inc. predicts that by 2017, US customers' mobile engagement behavior will drive mobile commerce revenue in the US to 50 percent of US digital commerce revenue.

A recent Gartner survey found that mobile commerce currently generates 22 percent of digital commerce revenue.

"Some sectors will migrate more quickly than others to accepting mobile payments and promoting mobile commerce," said Jennifer Polk, Research Director at Gartner. "For example, big-box retailers may not need to move as quickly as other industries because the in-store experience is still a critical part of their value proposition and the customer experience, making digital and mobile commerce a smaller portion of their overall revenue. However, new credit card standards will cause a shift in liability for fraudulent transactions in 2015, requiring retailers to update their point-of-sale systems for safer credit card transactions. This opens the door for point-of-updates to also accept mobile payment."

Marketers with digital and mobile commerce initiatives need to focus on encouraging the development of cross-functional teams — including IT, sales, customer support and legal — to create seamless path-to-purchase experiences, and postpurchase relationships with consumers who are increasingly using mobile devices to research and purchase products and services. Mobile marketing teams should investigate how to leverage mobile wallets, with the expected reinvigoration of consumer interest in mobile commerce and payments.

Gartner also predicts that bBy year-end 2016, more than $2 billion in online shopping will be performed exclusively by mobile digital assistants.

Mobile digital assistant technologies, such as Google Now, Siri and Cortana, are already connecting pieces of need/want assessment, information gathering and evaluation — all elements along a buying process sans autonomous purchasing.

By year-end 2015, mobile digital assistants will have taken on mundane tactical processes such as filling out name, address and credit card information. Fixed events such as grocery replenishment will be common and will build trust for these types of assistants to take on more. By year-end 2016, slightly more complex purchase decisions, such as buying back-to-school backpacks and chained events — such as scheduling a highly rated, date-type movie along with dinner and car pickup on an anniversary — will be easily achievable. By this time, autonomous mobile assistant purchasing will reach $2 billion annually, representing about 2.5 percent of mobile users trusting assistants with $50 per year.

Share this

The Latest

August 03, 2020

APMdigest and The Field CTO joined forces to launch the AI+ITOPS Podcast. The mission of the podcast is to discuss the struggles faced by ITOps — such as digital transformation and the need to keep IT services "always on" — and explore how AI/ML, AIOps, APM and other ITOps and DevOps technologies can help. Episode 1 features guest Dennis Drogseth, VP at Enterprise Management Associates (EMA) ...

July 30, 2020

One of the most frustrating experiences for website visitors is a slow, unresponsive website. Worst-case scenario, a web bounce causes prospects to permanently bounce from your company. In an effort to help companies improve web performance, Google launched the Web Vitals initiative in May and announced three new search engine ranking factors ...

July 29, 2020

Organizations have benefited from the use of modern applications to adapt and maintain agility and reliability during the COVID-19 pandemic, according to new research by VMware. The global study also reveals improved perceptions of alignment across app developers, IT and business decision makers as they collaborate to help their organizations operate amid the pandemic ...

July 28, 2020

According to The State of ITSM in the COVID-19 Pandemic, a survey by ManageEngine, 72% of IT professionals affirm ITSM's continued effectiveness even in remote work scenarios. However, only one in two organizations have a bring your own device (BYOD) policy to support continued productivity in new remote work environments ...

July 27, 2020

Many remote employees must access a corporate private network from home to continue business as usual. Organizations are turning to virtual private networks (VPN) as never before to keep remote workers connected to critical information and tools. To protect sensitive data and network bandwidth, however, companies must secure and control that network access such as by incorporating digital certificates into their cybersecurity strategy. Follow these five VPN best practices for secure remote worker access ...

July 23, 2020

The role of the IT department was once manageable — straightforward tasks such as computer desktop support, installing and configuring hardware and software, and monitoring and maintaining systems and servers were commonplace. But as a result of digital transformation and the adoption of new and emerging technologies, IT teams are now responsible for driving business strategy and cost savings. With all of the new responsibilities, it's not surprising that we've seen new disciplines emerge, such as NetOps, DevOps, SecOps and DevSecOps ...

July 22, 2020

How does one acquire skills at the level appropriate to ones' self? Not by reading tomes at various levels; I have tried that and often understand every paragraph I read but still fail to grasp the subject. Sound familiar? It dawned on me that it was better to read a few small articles on the subject, maybe more than once, and eventually you should hit that "Eureka" moment when the topic slips into place. What follows is what I learned about learning; over many decades in IT ...

July 21, 2020

One byproduct of COVID-19-imposed stay-at-home mandates is an unprecedented reliance on digital services for everything from grocery shopping and food delivery to video conferencing and workflow automation. And it's impacting both consumers of those digital services and the IT operations professionals responsible for delivering them ...

July 20, 2020

OpenTelemetry is a project within the Cloud Native Computing Foundation (CNCF) that has gathered contributors and supporters far and wide, becoming one of the most active projects found in open source today. In fact, the collaboration that OpenTelemetry has developed is pretty amazing ...

July 16, 2020
eCommerce companies have entered into the domain of mobile applications given the huge number of customers using such apps on their smartphones on the go. However, these apps are vulnerable to both performance and security issues. Performance-wise, the apps may slow down while loading or transacting, give erroneous counts, become non-responsive across devices, and many more. So, the need of the hour for enterprises developing such applications is to invest in eCommerce performance testing ...