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The No-BS Guide to Logging - Part 2

A vendor-neutral checklist to help you get your log strategy straight
Sven Dummer


Start with The No-BS Guide to Logging - Part 1

Coming off of the last post outlining the necessity for log management, the process of choosing logging software can seem daunting. The following are major elements of a good log strategy and can also serve as checklist items when you shop for a log management solution:

Collect, Aggregate, Retain

It's crucial to think about your data retention needs and the costs associated with storing them. How long do you need to keep the logs? Do you need them just for troubleshooting, or also for business intelligence type of analysis? Are there regulatory or audit requirements that require you to keep the logs for a certain period of time?

Your daily log volume might already be large, but keep in mind that it doesn't take much to multiply the volume temporarily. For example, a component failure and the resulting log messages in a complex system could easily quadruple the amount of log messages. An external event could have the same effect: if you run an online store, Black Friday might balloon your sales as well as your log volumes. If your log aggregation doesn't scale, you could lose your main troubleshooting foundation when you need it most.

Handle Log Diversity

Log files come in a variety of formats, some following standards and conventions, others completely custom. Your log solution should be able to parse and present the data in a comprehensive form in near real-time, and it should allow to define custom parsing rules. A desirable feature is the ability to add metadata.

Reveal What Matters

Just having a search tool is not enough. To make sense of your log data and the correlation between different data points, you need real-time indexing and parsing, grouping, along with powerful analytics, customizable dashboards, and data visualization. Your log analytics solution should provide a treasure map to the contents of your logs, not just a metal detector that you must use to scan indiscriminately.

Detect Anomalies

Given the volume and complexity of log data, you can't rely on searching for problems. Things you never anticipated happening are typically the type of problems that hurt the most. A good log analytics solution should be able to learn what is “normal” in your log data, and automatically identify and highlight any deviations from norms.

Make Your Own Apps Log

If you write your own code, your log management solution must be able to parse and analyze it. Consider using a well-established data format like JSON (our recommendation) or XML. Whatever you choose, make sure it's plain text format (not binary), that it is human-readable, and easy to parse. Your log solution should be able to easily receive the logs from your application and allow you to set up custom parsing rules if needed.

Be Alert(ed)

Just like every good monitoring application, every good log management solution should allow to send you and your teams alerts based on defined events, like error messages. It should be possible to send these alerts through common third party collaboration tools.

Don't Break the Bank

Cloud technologies made running distributed systems and elastic compute farms affordable for SMBs. The bill for the troubleshooting tools should be affordable, too. There are fully cloud-based SaaS solutions out there, as well as on-premise products and hybrids, which typically come at higher costs (including those for hardware and datacenter footprint).

Key criteria to decide if SaaS or on-premise solutions are right for you are the sensitivity and volume of your data. Security or privacy concerns or regulatory requirements may keep you from transferring data across public networks. Similarly, the sheer data volume could make this impossible or too expensive.

Sven Dummer is Senior Director of Product Marketing at Loggly.

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

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The No-BS Guide to Logging - Part 2

A vendor-neutral checklist to help you get your log strategy straight
Sven Dummer


Start with The No-BS Guide to Logging - Part 1

Coming off of the last post outlining the necessity for log management, the process of choosing logging software can seem daunting. The following are major elements of a good log strategy and can also serve as checklist items when you shop for a log management solution:

Collect, Aggregate, Retain

It's crucial to think about your data retention needs and the costs associated with storing them. How long do you need to keep the logs? Do you need them just for troubleshooting, or also for business intelligence type of analysis? Are there regulatory or audit requirements that require you to keep the logs for a certain period of time?

Your daily log volume might already be large, but keep in mind that it doesn't take much to multiply the volume temporarily. For example, a component failure and the resulting log messages in a complex system could easily quadruple the amount of log messages. An external event could have the same effect: if you run an online store, Black Friday might balloon your sales as well as your log volumes. If your log aggregation doesn't scale, you could lose your main troubleshooting foundation when you need it most.

Handle Log Diversity

Log files come in a variety of formats, some following standards and conventions, others completely custom. Your log solution should be able to parse and present the data in a comprehensive form in near real-time, and it should allow to define custom parsing rules. A desirable feature is the ability to add metadata.

Reveal What Matters

Just having a search tool is not enough. To make sense of your log data and the correlation between different data points, you need real-time indexing and parsing, grouping, along with powerful analytics, customizable dashboards, and data visualization. Your log analytics solution should provide a treasure map to the contents of your logs, not just a metal detector that you must use to scan indiscriminately.

Detect Anomalies

Given the volume and complexity of log data, you can't rely on searching for problems. Things you never anticipated happening are typically the type of problems that hurt the most. A good log analytics solution should be able to learn what is “normal” in your log data, and automatically identify and highlight any deviations from norms.

Make Your Own Apps Log

If you write your own code, your log management solution must be able to parse and analyze it. Consider using a well-established data format like JSON (our recommendation) or XML. Whatever you choose, make sure it's plain text format (not binary), that it is human-readable, and easy to parse. Your log solution should be able to easily receive the logs from your application and allow you to set up custom parsing rules if needed.

Be Alert(ed)

Just like every good monitoring application, every good log management solution should allow to send you and your teams alerts based on defined events, like error messages. It should be possible to send these alerts through common third party collaboration tools.

Don't Break the Bank

Cloud technologies made running distributed systems and elastic compute farms affordable for SMBs. The bill for the troubleshooting tools should be affordable, too. There are fully cloud-based SaaS solutions out there, as well as on-premise products and hybrids, which typically come at higher costs (including those for hardware and datacenter footprint).

Key criteria to decide if SaaS or on-premise solutions are right for you are the sensitivity and volume of your data. Security or privacy concerns or regulatory requirements may keep you from transferring data across public networks. Similarly, the sheer data volume could make this impossible or too expensive.

Sven Dummer is Senior Director of Product Marketing at Loggly.

Hot Topics

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...