Holiday Retail Booming - Dependable Application Performance is a Must
December 14, 2015

Matthieu Silbermann
InfoVista

Share this

Retail forecasts were on target for the extended Thanksgiving weekend this year, with sales figures for the period indicating it was the strongest start of the holiday shopping season ever recorded . But while Cyber Monday was touted as the best time for online bargains, billions of dollars still went to brick-and-mortar retailers offering steep discounts.

One trend that caught retailers by surprise this year was the speed with which all of the mayhem came to a halt. Traffic at many locations dissipated by mid-afternoon on Black Friday as savvy shoppers took advantage of mobile applications and interactive, in-store sales tools to target bargains within minutes of crossing the threshold.

In-store purchasing systems like tablet-based applications gave retailers the upper hand in helping consumers save time shopping – which is critical as the holiday season comes to a close. Rather than leaving customers to their own devices, a sales associate can use an app to input the consumers' needs and quickly determine what product – and at what price – is the best fit.

This past year, a British consumer technology retailer implemented such a program in their stores. To help streamline operations among 1,300 locations, their tablet-based application relies upon lightning-fast broadband to run tablets used by sales associates on the floor. This helps the customer speed up their buying experience, allowing them to more easily explore other purchases while freeing up sales associates to pursue a greater number of potential leads.

In-store purchasing systems like this are not only great for spotting bargains, but also for speeding up and easing an otherwise frenzied shopping season. This is especially true on such storied shopping holidays as Black Friday when discounted inventories are limited. Once prized sales merchandise is no longer available, shoppers will need all the help they can get in the weeks leading up to the New Year to find suitable alternatives while prices are still low.

Now that the holiday shopping season is in full swing, retailers and buyers alike must ensure that their resources are dependable. Not only will stores need to utilize advanced shopping technology, but also systems to support their apps and devices that are running on all cylinders. An application performance tool can guarantee delivery of actionable visibility and in-depth network and application performance information to IT managers to make sure systems aren't overwhelmed during high periods of traffic. By allowing full control of application flow, IT complexity is simplified and the customer experience is reshaped – hopefully resulting in higher customer spending.

Holiday purchases are estimated to account for 19 percent of all retail sales in 2015, which in total will come to $3.2 trillion dollars, according to the National Retail Federation. The weekend following Thanksgiving only accounts for a small portion of that total, which means retailers need to be on their top game throughout the rest of the month if they want to capitalize on the season's financial potential.

Matthieu Silbermann is Director Product Management at InfoVista.

Share this

The Latest

July 17, 2019

The 11th anniversary of the Apple App Store frames a momentous time period in how we interact with each other and the services upon which we have come to rely. Even so, we continue to have our in-app mobile experiences marred by poor performance and instability. Apple has done little to help, and other tools provide little to no visibility and benchmarks on which to prioritize our efforts outside of crashes ...

July 16, 2019

Confidence in artificial intelligence (AI) and its ability to enhance network operations is high, but only if the issue of bias is tackled. Service providers (68%) are most concerned about the bias impact of "bad or incomplete data sets," since effective AI requires clean, high quality, unbiased data, according to a new survey of communication service providers ...

July 15, 2019

Every internet connected network needs a visibility platform for traffic monitoring, information security and infrastructure security. To accomplish this, most enterprise networks utilize from four to seven specialized tools on network links in order to monitor, capture and analyze traffic. Connecting tools to live links with TAPs allow network managers to safely see, analyze and protect traffic without compromising network reliability. However, like most networking equipment it's critical that installation and configuration are done properly ...

July 11, 2019

The Democratic presidential debates are likely to have many people switching back-and-forth between live streams over the coming months. This is going to be especially true in the days before and after each debate, which will mean many office networks are likely to see a greater share of their total capacity going to streaming news services than ever before ...

July 10, 2019

Monitoring of heating, ventilation and air conditioning (HVAC) infrastructures has become a key concern over the last several years. Modern versions of these systems need continual monitoring to stay energy efficient and deliver satisfactory comfort to building occupants. This is because there are a large number of environmental sensors and motorized control systems within HVAC systems. Proper monitoring helps maintain a consistent temperature to reduce energy and maintenance costs for this type of infrastructure ...

July 09, 2019

Shoppers won’t wait for retailers, according to a new research report titled, 2019 Retailer Website Performance Evaluation: Are Retail Websites Meeting Shopper Expectations? from Yottaa ...

June 27, 2019

Customer satisfaction and retention were the top concerns for a majority (58%) of IT leaders when suffering downtime or outages, according to a survey of top IT leaders conducted by AIOps Exchange. The effect of service interruptions on customers outweighed other concerns such as loss of revenue, brand reputation, negative press coverage, or the impact on IT Ops teams.

June 26, 2019

It is inevitable that employee productivity and the quality of customer experiences suffer as a consequence of the poor performance of O365. The quick detection and rapid resolution of problems associated with O365 are top of mind for any organization to keep its business humming ...

June 25, 2019

Employees at British businesses rate computer downtime as the most significant irritant at their current workplace (41 percent) when asked to pick their top three ...

June 24, 2019

The modern enterprise network is an entirely different beast today than the network environments IT and ops teams were tasked with managing just a few years ago. With the rise of SaaS, widespread cloud migration across industries and the trend of enterprise decentralization all playing a part, the challenges IT faces in adapting their management and monitoring techniques continue to mount ...