How Digital Enterprises Can Navigate the Technological Landscape in 2024
March 20, 2024

Prithika Sharone
ManageEngine

Share this

In the dynamic business landscape, success is not an achievement but an ongoing journey. Once heavily reliant on streamlining manual operations and physical communications, organizations adapted as the digital revolution unfolded, embracing transformative technologies to sustain themselves and maintain success.


Today, as enterprises transcend into a new era of work, surpassing the revolution, they must shift their focus and strategies to thrive in this environment. Here are five key areas that organizations should prioritize to strengthen their foundation and steer themselves through the ever-changing digital world.

1. Elevated priority on privacy and AI governance

Although 2023 has witnessed numerous regulations across geographies — including the California Consumer Privacy Act, the EU's AI Act, the UAE's Data Protection Act, and India's Digital Personal Data Protection Act — the implementation of similar policies across various regions is imminent. With AI being integrated into many aspects of business, disruptive technologies (such as deepfakes and augmented reality) threaten privacy and pose significant risks.

To ensure ethical, transparent, and fair use of the technology, AI governance should be paramount to businesses. Privacy must be ingrained into the core of every business going forward, and protecting it should become the responsibility of every individual in the organization.

2. Adopting purpose-built LLMs

Ever since the advent of AI, businesses have leveraged its capabilities to fulfill predictive analysis and automate low-level tasks. However, the narrow applications of AI and its immense engineering difficulties call for AI training models that can cater to all aspects of a business.

Enterprise-focused large language models (LLMs) help both employees and customers alike achieve deep-nested conversations with the enterprise's offerings and align better with evolving software tools. Adapting such models is imperative for enterprises to deploy their vast amount of knowledge to address both their creative and redundant workloads. It empowers organizations to protect their data, reduce biases in their data, and provide detailed audit reports to understand AI decisions.

3. Enterprise-wide orchestration

More recently, businesses have turned to digital transformation to carry out their core functions online. This transition has presented the challenge of fragmentation — splitting data into organizational silos and hampering the flow of information. Enterprises can overcome the issue of fragmentation by harnessing the power of orchestration, which allows the construction of interconnected digital pipelines that lead to workflow automation and streamlined operations. Adopting this user-friendly and accessible technology prepares organizations to make complex tasks achievable and survive in the digital realm.

4. Evolution to a secure digital-first experience

Moving on from traditional work methodologies, organizations must integrate contemporary IT management tools to provide a holistic and safe digital journey. In 2024, enterprises should also adopt an identity-centric approach, ensuring that only authorized individuals are granted access and permissions to organization resources, thus safeguarding their identities and data.

Going a step further, cloud infrastructure and entitlement management (CIEM) must be implemented to increase granular visibility and minimize threats through the comprehensive view of identities and entitlements provided across diverse cloud environments. Together, identity-centric management and CIEM solutions will bolster security and enable a worry-free digital experience for end users.

5. Cyber resilience as a business differentiator

Today's technological landscape presents a series of challenges for modern companies that stunt progress. These challenges include the geopolitical climate, technological disruption, cyberthreats, competitive pressure, and many other factors, all of which could be more easily faced when strategic plans are in place. In 2024, companies should look to actively adopt plans that foster the tools, solutions, and culture necessary to enhance their overall cyber-resiliency posture. Consequentially, cyber resilience must emerge as a key business differentiator, enabling organizations to succeed in the complex global market.

These five concepts are crucial pillars of the modern digital landscape and can help enterprises navigate the rising number of IT challenges. By being attuned to such technological advancements, organizations increase their chances of innovating better, delivering responsibly, fortifying their defenses, and anchoring their presence in the market for not just this year but many more to come.

Prithika Sharone is an Enterprise Analyst at ManageEngine
Share this

The Latest

April 19, 2024

In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...

April 18, 2024

A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...

April 17, 2024

In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...

April 16, 2024

Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...

April 15, 2024

Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...

April 11, 2024

Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...

April 10, 2024

Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...

April 09, 2024

Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...

April 08, 2024

Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...

April 04, 2024
Modern organizations race to launch their high-quality cloud applications as soon as possible. On the other hand, time to market also plays an essential role in determining the application's success. However, without effective testing, it's hard to be confident in the final product ...