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How Ecommerce Businesses Fared During the Last Holiday Season

The 2019 State of E-Commerce Infrastructure Report, from Webscale, analyzes findings from a comprehensive survey of more than 450 ecommerce professionals regarding how their online stores performed during the 2019 holiday season.


Some key insights from the report include:

Revenue and Traffic

While only 34.9% of online merchants expected more than 2X their average monthly site traffic during the holiday season, 41.8% actually ended up at 2X or higher. These numbers become more significant given that more than 29% of online merchants generate almost 50% of their annual revenue during the fourth quarter.

Downtime

"Many are still struggling with downtime and cyberthreats"

24.3% of merchants experienced expensive downtime in excess of 5 minutes on Black Friday/Cyber Monday 2019, while 6.6% of storefronts crashed for more than 30 minutes. In our pre-holiday survey though, only 18.6% of merchants said that they were worried about impending downtime during the holiday shopping season.

Slowness

A pre-holiday survey revealed that 37.2% of online merchants were worried about slow page loads. However, 49.7% of them experienced page load times in excess of 3 seconds, 22.2% had page load times over 5 seconds, and 4.8% had intolerable page load speeds over 9 seconds.

Security issues

Last year, 21% of merchants admitted to experiencing cybersecurity-related incidents, ranging from DDoS attacks to credit card theft attempts, during the Cyber Weekend. This year, the number increased to 32.6%, a significant percentage of the hundreds of thousands of ecommerce websites operating globally.

Hosting Challenges

12.9% of online merchants cited cyberthreats as their #1 challenge on Black Friday/Cyber Monday, 9.4% of merchants were plagued by downtime worries, and 8.9% stated site slowdowns were their biggest concern. Over 18% of respondents reported heavy struggles with all three challenges.

"While we saw some improvements this year, indicating that ecommerce merchants are investing more seriously in their site performance, many are still struggling with downtime and cyberthreats, finding it difficult to manage the infrastructure themselves, or working with providers who lack the depth of cloud expertise to deliver a superior user experience,” said Sonal Puri, CEO of Webscale.

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

How Ecommerce Businesses Fared During the Last Holiday Season

The 2019 State of E-Commerce Infrastructure Report, from Webscale, analyzes findings from a comprehensive survey of more than 450 ecommerce professionals regarding how their online stores performed during the 2019 holiday season.


Some key insights from the report include:

Revenue and Traffic

While only 34.9% of online merchants expected more than 2X their average monthly site traffic during the holiday season, 41.8% actually ended up at 2X or higher. These numbers become more significant given that more than 29% of online merchants generate almost 50% of their annual revenue during the fourth quarter.

Downtime

"Many are still struggling with downtime and cyberthreats"

24.3% of merchants experienced expensive downtime in excess of 5 minutes on Black Friday/Cyber Monday 2019, while 6.6% of storefronts crashed for more than 30 minutes. In our pre-holiday survey though, only 18.6% of merchants said that they were worried about impending downtime during the holiday shopping season.

Slowness

A pre-holiday survey revealed that 37.2% of online merchants were worried about slow page loads. However, 49.7% of them experienced page load times in excess of 3 seconds, 22.2% had page load times over 5 seconds, and 4.8% had intolerable page load speeds over 9 seconds.

Security issues

Last year, 21% of merchants admitted to experiencing cybersecurity-related incidents, ranging from DDoS attacks to credit card theft attempts, during the Cyber Weekend. This year, the number increased to 32.6%, a significant percentage of the hundreds of thousands of ecommerce websites operating globally.

Hosting Challenges

12.9% of online merchants cited cyberthreats as their #1 challenge on Black Friday/Cyber Monday, 9.4% of merchants were plagued by downtime worries, and 8.9% stated site slowdowns were their biggest concern. Over 18% of respondents reported heavy struggles with all three challenges.

"While we saw some improvements this year, indicating that ecommerce merchants are investing more seriously in their site performance, many are still struggling with downtime and cyberthreats, finding it difficult to manage the infrastructure themselves, or working with providers who lack the depth of cloud expertise to deliver a superior user experience,” said Sonal Puri, CEO of Webscale.

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...