Ignore Big Data in 2013 At Your Own Peril
December 20, 2012

Pete Goldin
APMdigest

Share this

In the Inc. special report on How (and Where) to Make Money in 2013 (and Beyond), author Erik Sherman places Big Data on the list of 5 Trends to Ignore in 2013. In contrast, I suggest that ignoring Big Data is not a business savvy move in 2013.

Sherman says: "Everyone needs big data, if you read the business and technology magazines. But the term has become an amorphous catch phrase that covers everything. Real big data involves millions or even billions of data points. We're talking complicated tasks like predicting the weather, or Google looking for trends among all the search queries it sees day in, day out."

"That level of data analysis is probably nowhere near what you need for your business," he adds. "Most decisions are built on small data: dozens or hundreds or maybe thousands of data points. If you don't have systems in place that let you regularly and predictably make effective use of the data you already have, then looking at big data is like saying you want to jump into the ocean to avoid getting damp from a summer shower."

Application Performance Management is the perfect example of why Sherman is wrong. IT monitoring can produce millions and even billions of metrics. And the technology is out there to crunch those metrics and analyze them, and help improve application performance.

In an article about a Big Data survey, I said: With the growth of IT infrastructure, as well as the growth of applications and their complexity, comes an increase in performance metrics. In fact, 83% of respondents agreed with Gartner’s estimate that metric collection has increased 300% or more in the last four years. And one respondent from a large corporation has seen the IT estate grow tenfold, to the point where they now collect over a billion metrics daily.

Several respondents also confirmed that APM tools are part of the huge explosion in metric collection, generating thousands of KPIs per application.

Today, analytics technologies are emerging that can make sense out of this Big Data. This technology has a starring role in APMdigest's APM Predictions for 2013.

“There’s no question that Big Data has become a driver for Advanced Performance Analytics (APA), where capabilities for processing tens of millions of KPIs or data points in real time or near real time is becoming more and more common,” said Dennis Drogseth, VP, Application and Business Services at EMA, in an APMdigest article.

In an APMdigest blog Graham Gillen of Netuitive says: "The results are well documented with one global telco reporting that it is using Behavior Learning technology and predictive analytics to analyze more than a million metrics simultaneously allowing it to eliminate 3,480 hours annually in service degradation representing a business savings of $18 million."

APM is just one example of why businesses should be paying attention to Big Data in 2013.

I would say that ignoring Big Data in business in 2013 is like ignoring a locomotive while standing on the tracks.

Share this

The Latest

April 18, 2019

A vast majority of organizations are still unprepared to properly respond to cybersecurity incidents, with 77% of respondents indicating they do not have a cybersecurity incident response plan applied consistently across the enterprise, according to The 2019 Study on the Cyber Resilient Organization, a study conducted by the Ponemon Institute on behalf of IBM ...

April 17, 2019

People and businesses today make mistakes similar to Troy, when they get too enamored by the latest, flashiest technology. These modern Trojan Horses work through their ability to "wow" us. Cybercriminals find IoT devices an easy target because they are the cool new technology on the block ...

April 16, 2019

Software security flaws cause the majority of product vulnerabilities, according to the 2019 Security Report from Ixia's Application and Threat Intelligence (ATI) Research Center ...

April 15, 2019

The majority of organizations (nearly 70 percent) do not prioritize the protection of the applications that their business depend on — such as ERP and CRM systems — any differently than how low-value data, applications or services are secured, according to a new survey from CyberArk ...

April 12, 2019

While 97 percent of organizations are currently undertaking or planning to undertake digital transformation initiatives, integration challenges are hindering efforts for 84 percent of organizations, according to the 2019 Connectivity Benchmark Report from MuleSoft ...

April 11, 2019

Companies have low visibility into their public cloud environments, and the tools and data supplied by cloud providers are insufficient, according to The State of Public Cloud Monitoring, a report sponsored by Ixia ...

April 10, 2019

Without improvement in time and budget constraints, the majority of tech pros (75 percent) say they will be unable to confidently manage future innovations, according to IT Trends Report 2019: Skills for Tech Pros of Tomorrow, a new report from SolarWinds. This reality ultimately puts businesses at risk of performance and competitive advantage losses, making the prioritization of skills and career development for tech pros paramount ...

April 09, 2019

Tech pros have one foot grounded in today's hybrid IT realities while also setting their sights on emerging technology, according to IT Trends Report 2019: Skills for Tech Pros of Tomorrow ...

April 08, 2019

This Thursday EMA will be presenting a webinar — Automation, AI and Analytics: Reinventing ITSM — covering recent research. There were quite a few surprises. And in fact, many of the surprises indicated a yet-more-positive outlook than we expected ...

April 05, 2019

Almost three-fourths (69 percent) of organizations have plans to deploy 5G by 2020, according to a new 5G use case and adoption survey by Gartner. Organizations expect 5G networks to be mainly used for IoT communications and video, with operational efficiency being the key driver ...