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Improve Your Performance with Application Intelligence

Keith Bromley

If you are like most IT professionals, which I am sure you are, you are dealing with a lot issues.

Typical issues include:

■ Constantly changing security threats to your network

■ An internal and external emphasis on your customer quality of experience

■ A greater need to troubleshoot problems faster

These three requirements are forcing IT to acquire an even better insight and understanding of their network to maximize its performance. One thing you can do to accomplish these goals is to begin using application intelligence to deliver the kind of insight you need. Application intelligence is simply detailed application level information about your network.

Acquiring this type of information can be difficult, unless you have implemented a visibility architecture with a network packet broker (NPB). A good NPB can filter network data based upon Layer 7 (application level) information which makes the process easy. Really good NPBs will provide additional meta data information like NetFlow data, geolocation information, device type, browser type, etc. With all of this information, you can really start to see what is happening on your network and where it's happening.

For instance, here are just a few cool things application intelligence can help you with:

■ Generate an application level dashboard to observe applications in use and bandwidth consumption on a per app basis

■ Troubleshoot localized and global network issues faster

■ Filter data to security and monitoring tools based upon application signatures to improve tool efficiency and speed of analysis

■ Identify bandwidth hogs and bandwidth explosions on the network, e.g., Smartphone apps

■ Use geolocation to show overloaded / underperforming network segments

■ Spot indicators of compromise on your network

■ Improve your adherence to regulatory compliance mandates

Application intelligence gives you summary information about how your network is performing. This includes a dashboard that shows you visually a list of applications in use, the percentage of network bandwidth allocation per application, a listing and breakdown of usage of device types and browser types, and the loading across your network.

The dashboard should also let you filter on one or more applications so that you can narrow the dashboard view to see only what you want and need to see. This dashboard will be a key factor in converting data into usable information because lets you intuitively visualize the information.

As an example, a visibility architecture that uses application intelligence information can be used to capture critical information needed for the whole troubleshooting process. Filtering can be created to isolate specific applications that are being reported to have problems.

Geolocation capability can also be used to help quickly locate geographic outages and potentially narrow troubleshooting efforts to specific vendors that may be causing network disruptions. This reduces troubleshooting costs and improves customer Quality of Experience.

Eliminating inspection of ... low-risk data can make your IDS solution up to 35% more efficient

Another powerful use case for application intelligence is to use application filtering to improve security and monitoring tool efficiencies. Delivering the right information is critical because garbage in results in garbage out. For instance, by using application intelligence to screen traffic before it is sent to an intrusion detection system (IDS), information that may not require screening (e.g. voice and video) can be routed downstream and bypass IDS inspection. Eliminating inspection of this low-risk data can make your IDS solution up to 35% more efficient.

Application intelligence can be used to identify slow or underperforming applications or network segments. For instance, application information, flow data, and geographic information can be combined to show what applications are running on your network, how much bandwidth each application is using, and what the geographic usage is for the application(s). This allows you to isolate and filter traffic matching specific applications, geographies, keywords, and handset types to start root analysis work flows.

Another use case allows you to access empirical data to identify bandwidth usage, trending, and growth needs. This empirical data can then be used to proactively manage network resources and new equipment installations, accurately forecast expansions, and perform better budgeting for expansions. The data can then be exported to other applications, like a Splunk application or something, for long-term data collection and performance trending.

One example is a wireless carrier with smartphone users. A new app, like a multi-user scavenger hunt app, could be relatively small one minute and then could literally exploded 1,000, 10,000 or even 100,000 times in the amount of bandwidth consumption in just a few weeks time. Unplanned bandwidth explosions like this can severely impact the quality of service and quality of experience on the network.

The bandwidth explosion issue isn't just one for service providers either. Bring Your Own Device (BYOD) and the plethora of apps on today's smartphones can easily affect network bandwidth for small to medium businesses as well as enterprises. Bandwidth explosions can happen on the wired and wireless networks in a short amount of time. This makes it critical to be able to observe the network in real-time to understand what is happening.

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Improve Your Performance with Application Intelligence

Keith Bromley

If you are like most IT professionals, which I am sure you are, you are dealing with a lot issues.

Typical issues include:

■ Constantly changing security threats to your network

■ An internal and external emphasis on your customer quality of experience

■ A greater need to troubleshoot problems faster

These three requirements are forcing IT to acquire an even better insight and understanding of their network to maximize its performance. One thing you can do to accomplish these goals is to begin using application intelligence to deliver the kind of insight you need. Application intelligence is simply detailed application level information about your network.

Acquiring this type of information can be difficult, unless you have implemented a visibility architecture with a network packet broker (NPB). A good NPB can filter network data based upon Layer 7 (application level) information which makes the process easy. Really good NPBs will provide additional meta data information like NetFlow data, geolocation information, device type, browser type, etc. With all of this information, you can really start to see what is happening on your network and where it's happening.

For instance, here are just a few cool things application intelligence can help you with:

■ Generate an application level dashboard to observe applications in use and bandwidth consumption on a per app basis

■ Troubleshoot localized and global network issues faster

■ Filter data to security and monitoring tools based upon application signatures to improve tool efficiency and speed of analysis

■ Identify bandwidth hogs and bandwidth explosions on the network, e.g., Smartphone apps

■ Use geolocation to show overloaded / underperforming network segments

■ Spot indicators of compromise on your network

■ Improve your adherence to regulatory compliance mandates

Application intelligence gives you summary information about how your network is performing. This includes a dashboard that shows you visually a list of applications in use, the percentage of network bandwidth allocation per application, a listing and breakdown of usage of device types and browser types, and the loading across your network.

The dashboard should also let you filter on one or more applications so that you can narrow the dashboard view to see only what you want and need to see. This dashboard will be a key factor in converting data into usable information because lets you intuitively visualize the information.

As an example, a visibility architecture that uses application intelligence information can be used to capture critical information needed for the whole troubleshooting process. Filtering can be created to isolate specific applications that are being reported to have problems.

Geolocation capability can also be used to help quickly locate geographic outages and potentially narrow troubleshooting efforts to specific vendors that may be causing network disruptions. This reduces troubleshooting costs and improves customer Quality of Experience.

Eliminating inspection of ... low-risk data can make your IDS solution up to 35% more efficient

Another powerful use case for application intelligence is to use application filtering to improve security and monitoring tool efficiencies. Delivering the right information is critical because garbage in results in garbage out. For instance, by using application intelligence to screen traffic before it is sent to an intrusion detection system (IDS), information that may not require screening (e.g. voice and video) can be routed downstream and bypass IDS inspection. Eliminating inspection of this low-risk data can make your IDS solution up to 35% more efficient.

Application intelligence can be used to identify slow or underperforming applications or network segments. For instance, application information, flow data, and geographic information can be combined to show what applications are running on your network, how much bandwidth each application is using, and what the geographic usage is for the application(s). This allows you to isolate and filter traffic matching specific applications, geographies, keywords, and handset types to start root analysis work flows.

Another use case allows you to access empirical data to identify bandwidth usage, trending, and growth needs. This empirical data can then be used to proactively manage network resources and new equipment installations, accurately forecast expansions, and perform better budgeting for expansions. The data can then be exported to other applications, like a Splunk application or something, for long-term data collection and performance trending.

One example is a wireless carrier with smartphone users. A new app, like a multi-user scavenger hunt app, could be relatively small one minute and then could literally exploded 1,000, 10,000 or even 100,000 times in the amount of bandwidth consumption in just a few weeks time. Unplanned bandwidth explosions like this can severely impact the quality of service and quality of experience on the network.

The bandwidth explosion issue isn't just one for service providers either. Bring Your Own Device (BYOD) and the plethora of apps on today's smartphones can easily affect network bandwidth for small to medium businesses as well as enterprises. Bandwidth explosions can happen on the wired and wireless networks in a short amount of time. This makes it critical to be able to observe the network in real-time to understand what is happening.

Hot Topics

The Latest

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...