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In an Era of AIWashing, Remember GenAI Is Extending Machine Learning, Not Replacing It

Ritu Dubey
Digitate

In 2024, the technological landscape is witnessing an unprecedented integration of artificial intelligence (AI) in business operations, with 90% of companies embracing AI-driven strategies. Among these, generative AI (GenAI) has captured significant attention by redefining content creation and automation processes.

Despite this surge in GenAI's popularity, it's crucial to highlight the continuous, vital role of machine learning (ML) in underpinning crucial business functions. This era is not about GenAI replacing ML; rather, it's about these technologies collaborating to supercharge intelligent automation across industries.

Machine Learning: The Unsung Hero

ML continues to stand as the unsung hero in the vast arena of technological innovations. Its capability to dissect enormous datasets to extract patterns, forecast future trends, and streamline complex processes remains, to date, unmatched. ML algorithms are at the forefront of driving substantial advancements across a variety of sectors.

For example, in healthcare, these algorithms are critical for diagnosing diseases, enabling early detection and more accurate treatments. In the banking sector, ML helps in detecting fraudulent activities, safeguarding financial assets by analyzing transaction patterns that might be missed by human oversight. Similarly, in the retail industry, ML is used to analyze customer behaviors and preferences, which helps in tailoring marketing strategies and enhancing customer experiences. These are just a few instances where ML proves itself as an indispensable tool.

GenAI: The Innovation Catalyst 

Despite the vast data generated by modern enterprises, there remains a considerable gap in leveraging this data for actionable insights. This gap is particularly pronounced in how insights are communicated to decision-makers, who often require simplified yet effective data interpretations. The industry is progressively turning to AI-powered insights to address this challenge. By applying advanced data mining and machine learning techniques, businesses can automatically distill vast datasets into meaningful insights, enabling data-driven decision-making. This process often involves sophisticated algorithms that hide the complexities of ML models, offering insights through a more digestible medium.

GenAI acts as a catalyst for innovation. GenAI excels in creating new forms of content, whether it's text, code, or images, pushing the boundaries of traditional content generation. One significant area where GenAI is making a mark is in automating the creation of code, assisting developers by generating boilerplate code, which can drastically speed up the development process of ML algorithms.

Together, ML and GenAI not only coexist but collaborate in powerful ways to enhance practical applications across industries.

Across various sectors, businesses are applying ML and GenAI to a diverse range of datasets for purposes like anomaly detection, process optimization, and predictive maintenance. The key to success lies in effective feature engineering — the process of selecting, modifying, and creating features to improve the performance of ML models. In environments with minimal features, techniques like feature decomposition are employed to enrich the datasets. Conversely, in scenarios with an overabundance of features, strategies like feature reduction are crucial to avoid the pitfalls of high dimensionality, such as overfitting and increased computational costs.

The Future of AI in Business

The fusion of ML and GenAI not only optimizes existing processes but also opens new avenues for innovation. As businesses continue to harness the power of these technologies, they will find themselves at the forefront of the digital transformation era, equipped to tackle complex challenges and capitalize on emerging opportunities.

Still, above all, human involvement remains crucial in these forward-looking solutions, especially for tasks like interpreting results and drawing actionable insights, guiding AI engines in unpredictable situations and overseeing ethical considerations and potential biases in AI outputs. 

GenAI can further enhance the human-centric approach by improving explainability. GenAI has the potential to explain the reasoning behind complex ML models, which can help address fears or concerns around the adoption of AI. The synergy between these technologies fosters a more dynamic, responsive, and intelligent business environment.

As we move forward, the continued evolution and integration of AI tools will be key to unlocking new potentials and leading the charge in technological innovation, ensuring businesses are well-equipped to navigate the complexities of the modern world and emerge as leaders in their respective fields.

Ritu Dubey is Global Head of New Business Sales and Market Development at Digitate

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In an Era of AIWashing, Remember GenAI Is Extending Machine Learning, Not Replacing It

Ritu Dubey
Digitate

In 2024, the technological landscape is witnessing an unprecedented integration of artificial intelligence (AI) in business operations, with 90% of companies embracing AI-driven strategies. Among these, generative AI (GenAI) has captured significant attention by redefining content creation and automation processes.

Despite this surge in GenAI's popularity, it's crucial to highlight the continuous, vital role of machine learning (ML) in underpinning crucial business functions. This era is not about GenAI replacing ML; rather, it's about these technologies collaborating to supercharge intelligent automation across industries.

Machine Learning: The Unsung Hero

ML continues to stand as the unsung hero in the vast arena of technological innovations. Its capability to dissect enormous datasets to extract patterns, forecast future trends, and streamline complex processes remains, to date, unmatched. ML algorithms are at the forefront of driving substantial advancements across a variety of sectors.

For example, in healthcare, these algorithms are critical for diagnosing diseases, enabling early detection and more accurate treatments. In the banking sector, ML helps in detecting fraudulent activities, safeguarding financial assets by analyzing transaction patterns that might be missed by human oversight. Similarly, in the retail industry, ML is used to analyze customer behaviors and preferences, which helps in tailoring marketing strategies and enhancing customer experiences. These are just a few instances where ML proves itself as an indispensable tool.

GenAI: The Innovation Catalyst 

Despite the vast data generated by modern enterprises, there remains a considerable gap in leveraging this data for actionable insights. This gap is particularly pronounced in how insights are communicated to decision-makers, who often require simplified yet effective data interpretations. The industry is progressively turning to AI-powered insights to address this challenge. By applying advanced data mining and machine learning techniques, businesses can automatically distill vast datasets into meaningful insights, enabling data-driven decision-making. This process often involves sophisticated algorithms that hide the complexities of ML models, offering insights through a more digestible medium.

GenAI acts as a catalyst for innovation. GenAI excels in creating new forms of content, whether it's text, code, or images, pushing the boundaries of traditional content generation. One significant area where GenAI is making a mark is in automating the creation of code, assisting developers by generating boilerplate code, which can drastically speed up the development process of ML algorithms.

Together, ML and GenAI not only coexist but collaborate in powerful ways to enhance practical applications across industries.

Across various sectors, businesses are applying ML and GenAI to a diverse range of datasets for purposes like anomaly detection, process optimization, and predictive maintenance. The key to success lies in effective feature engineering — the process of selecting, modifying, and creating features to improve the performance of ML models. In environments with minimal features, techniques like feature decomposition are employed to enrich the datasets. Conversely, in scenarios with an overabundance of features, strategies like feature reduction are crucial to avoid the pitfalls of high dimensionality, such as overfitting and increased computational costs.

The Future of AI in Business

The fusion of ML and GenAI not only optimizes existing processes but also opens new avenues for innovation. As businesses continue to harness the power of these technologies, they will find themselves at the forefront of the digital transformation era, equipped to tackle complex challenges and capitalize on emerging opportunities.

Still, above all, human involvement remains crucial in these forward-looking solutions, especially for tasks like interpreting results and drawing actionable insights, guiding AI engines in unpredictable situations and overseeing ethical considerations and potential biases in AI outputs. 

GenAI can further enhance the human-centric approach by improving explainability. GenAI has the potential to explain the reasoning behind complex ML models, which can help address fears or concerns around the adoption of AI. The synergy between these technologies fosters a more dynamic, responsive, and intelligent business environment.

As we move forward, the continued evolution and integration of AI tools will be key to unlocking new potentials and leading the charge in technological innovation, ensuring businesses are well-equipped to navigate the complexities of the modern world and emerge as leaders in their respective fields.

Ritu Dubey is Global Head of New Business Sales and Market Development at Digitate

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The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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