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Is Your Business Ready for API Tuesday?

Asanka Abeysinghe
WSO2

The 2021 holiday season will be an inflection point: As the economy starts to ramp up again while the country still grapples with the pandemic, holiday shopping will be the most digital holiday season in history by a long shot. To get a sense of the scale, FedEx CEO Fred Smith predicts that the company will deliver 100 million more packages this year than 2019. This year won't bring long lines on Black Friday — something that has quickly been abandoned as a result of the pandemic and online shopping — as customers complete transactions through digital channels.

But that won't be able to happen without IT and development teams in the retail industry (and the surrounding ecosystem) working hard to ensure their infrastructures, bonded together by application programming interfaces (APIs), are functioning as smoothly as possible to handle the holiday demand. To do so, there are several API program best practices for these teams to follow as the holiday season approaches.

Best Practices for Preparing APIs

APIs underpin the digital economy, holding together the digital apps and systems that are central to any omnichannel strategy and ensuring that they work efficiently and securely. For any organization that sees an acceleration of business during the holiday season — retailers, logistics and transportation businesses, advertising and digital marketing, payments and banking, travel and entertainment — getting API strategies locked down and ready for the onslaught is critically important. 21st century customers expect their digital experiences to be always-on and responsive, and if companies do not meet that criteria during the holiday rush, they can expect a serious hit to their bottom line.

The work must begin months before, as organizations learn from the year prior and take steps to improve experiences and operations, fine-tune systems, plug in new data sources to enrich machine-learning algorithms, move more workloads to the cloud, automate, and experiment with new tech.

These efforts culminate in "API Tuesday" — the second Tuesday of November where an organization's API strategy and all APIs are in place, stress tested, secured and locked down, in preparation for the upcoming holiday rush. To create a seamless shopping experience in the holiday season, there are several key things for IT and developer teams to be aware of.

Functionality: APIs are critical for building apps and connecting the organization and the network seamlessly. This requires a top down approach. Teams must look at API design from a business point of view in order to support business models. Meanwhile, the marketing, sales, and growth-hacking teams will need to collaborate to ensure that the APIs incorporate current campaigns and sales. Simply having an API is not enough; there must be synthesis between the business and the technology of APIs.

Usability: Application developers require a rich set of APIs from both a functionality and usability point of view to build outstanding shopping experiences. Therefore, the API providers (retailer and the ecosystem) must expose different API styles, such as request-response, events, streams, protocols like HTTP/s, gRPC, MQTT, and multiple API specifications such as OpenAPI, AsyncAPI, and GraphQL. In a nutshell, application developers are looking for a set of APIs that can support multiple standards.

API Accessibility: Designers need to consider discoverability so that anyone with authorized access can leverage the business capabilities to deliver digital experiences, can easily find the APIs they need. This typically includes developers, data teams and business users within the enterprise, as well as the organization's ecosystem of partners and customers. An API store or marketplace makes it possible to promote APIs so that developers can quickly subscribe and start building shopping experiences through apps.

Security: There are two levels of security that developers need to keep in mind: application-level security (how APIs can secure the privacy and security of transactions) and infrastructure-level security (API production must run in a secure, zero-trust environment). Security measures, such as multi-factor authentication and entitlement, come into play here. This is why APIs and identity and access management (IAM) and customer IAM (CIAM) go hand in hand.

Observability: Multiple stakeholders within the organization need to know what's happening in their API environment to ensure proper operation. They also need extended capabilities, such as offering purchase suggestions based on historical, predicted and real-time user data. APIs facilitate the capture of observability data, which can be used to improve customer experiences while also avoiding issues that could disrupt operations.

Crisis management: During the holiday season, more consumers are doing more of their shopping online leading to bigger peak-use periods that strain the system, so developers need to protect their programs from crashing. APIs can help this by allowing for methods, such as throttling to moderate the flow of transactions. Additionally, deploying various API-related functions across different servers can prevent customer-facing interactions from affecting the backend of the business.

Scalability, resiliency, and optimization: Because people are impatient and need quick responses, low latency is a highly desirable feature that APIs can provide. Meanwhile, microservices, cloud, decentralized data, and other technology strategies can help optimize the usage of APIs and provide a rich experience for end-users.

The functional and non-functional requirements discussed above can be achieved by combining various API vendors' technologies. However, this approach introduces complexity, since businesses need to identify the correct vendor technologies, get everything set up with the correct level of interoperability, and manage the production deployment. By leveraging a complete API management platform that provides rich functional and non-functional requirements and is built on top of modern technologies, retailers can cut this complexity and shorten the time it takes to achieve API readiness.

Cross-Functional Team Alignment

DevOps plays a central role in API management ahead of and during the holiday season. However, being prepared for API Tuesday is not purely about tech infrastructure. It is also about team alignment and coordination. In the 'experience economy,' customers choose where they spend their money based on the quality of the encounter. APIs are at the core of delivering digital experiences, and if a company's API strategy is not at the top of its game, nor will the experiences it delivers.

That means marketing, sales, finance, operations, and IT all need to be aligned, and business users need to be trained on APIs to deliver differentiated experiences.

Last-Minute Preparation

For organizations that missed API Tuesday this year, there's still time to take one of the most important steps to prepare: double down on ensuring that current APIs are secure and have the proper controls in place to protect against any unauthorized access. Hackers see APIs as storefronts for valuable data, and they're ready to do some unauthorized "shopping" of their own. Then, as soon as the holiday season is over, immediately put a month-by-month plan in place to be ready for next year's API Tuesday.

Asanka Abeysinghe is Chief Technology Evangelist at WSO2

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Is Your Business Ready for API Tuesday?

Asanka Abeysinghe
WSO2

The 2021 holiday season will be an inflection point: As the economy starts to ramp up again while the country still grapples with the pandemic, holiday shopping will be the most digital holiday season in history by a long shot. To get a sense of the scale, FedEx CEO Fred Smith predicts that the company will deliver 100 million more packages this year than 2019. This year won't bring long lines on Black Friday — something that has quickly been abandoned as a result of the pandemic and online shopping — as customers complete transactions through digital channels.

But that won't be able to happen without IT and development teams in the retail industry (and the surrounding ecosystem) working hard to ensure their infrastructures, bonded together by application programming interfaces (APIs), are functioning as smoothly as possible to handle the holiday demand. To do so, there are several API program best practices for these teams to follow as the holiday season approaches.

Best Practices for Preparing APIs

APIs underpin the digital economy, holding together the digital apps and systems that are central to any omnichannel strategy and ensuring that they work efficiently and securely. For any organization that sees an acceleration of business during the holiday season — retailers, logistics and transportation businesses, advertising and digital marketing, payments and banking, travel and entertainment — getting API strategies locked down and ready for the onslaught is critically important. 21st century customers expect their digital experiences to be always-on and responsive, and if companies do not meet that criteria during the holiday rush, they can expect a serious hit to their bottom line.

The work must begin months before, as organizations learn from the year prior and take steps to improve experiences and operations, fine-tune systems, plug in new data sources to enrich machine-learning algorithms, move more workloads to the cloud, automate, and experiment with new tech.

These efforts culminate in "API Tuesday" — the second Tuesday of November where an organization's API strategy and all APIs are in place, stress tested, secured and locked down, in preparation for the upcoming holiday rush. To create a seamless shopping experience in the holiday season, there are several key things for IT and developer teams to be aware of.

Functionality: APIs are critical for building apps and connecting the organization and the network seamlessly. This requires a top down approach. Teams must look at API design from a business point of view in order to support business models. Meanwhile, the marketing, sales, and growth-hacking teams will need to collaborate to ensure that the APIs incorporate current campaigns and sales. Simply having an API is not enough; there must be synthesis between the business and the technology of APIs.

Usability: Application developers require a rich set of APIs from both a functionality and usability point of view to build outstanding shopping experiences. Therefore, the API providers (retailer and the ecosystem) must expose different API styles, such as request-response, events, streams, protocols like HTTP/s, gRPC, MQTT, and multiple API specifications such as OpenAPI, AsyncAPI, and GraphQL. In a nutshell, application developers are looking for a set of APIs that can support multiple standards.

API Accessibility: Designers need to consider discoverability so that anyone with authorized access can leverage the business capabilities to deliver digital experiences, can easily find the APIs they need. This typically includes developers, data teams and business users within the enterprise, as well as the organization's ecosystem of partners and customers. An API store or marketplace makes it possible to promote APIs so that developers can quickly subscribe and start building shopping experiences through apps.

Security: There are two levels of security that developers need to keep in mind: application-level security (how APIs can secure the privacy and security of transactions) and infrastructure-level security (API production must run in a secure, zero-trust environment). Security measures, such as multi-factor authentication and entitlement, come into play here. This is why APIs and identity and access management (IAM) and customer IAM (CIAM) go hand in hand.

Observability: Multiple stakeholders within the organization need to know what's happening in their API environment to ensure proper operation. They also need extended capabilities, such as offering purchase suggestions based on historical, predicted and real-time user data. APIs facilitate the capture of observability data, which can be used to improve customer experiences while also avoiding issues that could disrupt operations.

Crisis management: During the holiday season, more consumers are doing more of their shopping online leading to bigger peak-use periods that strain the system, so developers need to protect their programs from crashing. APIs can help this by allowing for methods, such as throttling to moderate the flow of transactions. Additionally, deploying various API-related functions across different servers can prevent customer-facing interactions from affecting the backend of the business.

Scalability, resiliency, and optimization: Because people are impatient and need quick responses, low latency is a highly desirable feature that APIs can provide. Meanwhile, microservices, cloud, decentralized data, and other technology strategies can help optimize the usage of APIs and provide a rich experience for end-users.

The functional and non-functional requirements discussed above can be achieved by combining various API vendors' technologies. However, this approach introduces complexity, since businesses need to identify the correct vendor technologies, get everything set up with the correct level of interoperability, and manage the production deployment. By leveraging a complete API management platform that provides rich functional and non-functional requirements and is built on top of modern technologies, retailers can cut this complexity and shorten the time it takes to achieve API readiness.

Cross-Functional Team Alignment

DevOps plays a central role in API management ahead of and during the holiday season. However, being prepared for API Tuesday is not purely about tech infrastructure. It is also about team alignment and coordination. In the 'experience economy,' customers choose where they spend their money based on the quality of the encounter. APIs are at the core of delivering digital experiences, and if a company's API strategy is not at the top of its game, nor will the experiences it delivers.

That means marketing, sales, finance, operations, and IT all need to be aligned, and business users need to be trained on APIs to deliver differentiated experiences.

Last-Minute Preparation

For organizations that missed API Tuesday this year, there's still time to take one of the most important steps to prepare: double down on ensuring that current APIs are secure and have the proper controls in place to protect against any unauthorized access. Hackers see APIs as storefronts for valuable data, and they're ready to do some unauthorized "shopping" of their own. Then, as soon as the holiday season is over, immediately put a month-by-month plan in place to be ready for next year's API Tuesday.

Asanka Abeysinghe is Chief Technology Evangelist at WSO2

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...