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IT Leaders Embracing Automation to Stay Competitive, Reduce Costs and Scale

IT leaders are driving an increasing number of automation initiatives as a way to stay competitive, reduce costs and scale as they navigate an unpredictable social and economic environment, according to the 2023 State of Automation in IT survey conducted by Jitterbit.

In particular, businesses are turning to integration technology as a way to connect systems and automate workflows to boost productivity and efficiency.

Organizations are also discovering that to truly move the needle on their digital transformation journey, strategic collaboration and alignment between IT and business technologists is a must.

Business Process Automation is Top Priority for IT Teams

A significant 89% of companies state that business process automation is part of their technology strategy this year, with the IT department taking precedence over other departments.

Concerns around competitors accelerating automation efforts are a key driver for this prioritization. However, only one-third of respondents feel they are currently ahead of the competition when it comes to automation — a perception that is motivating IT leaders to take action.

Operational Optimization Fuels Demand for Automation

According to respondents, the top two forces driving the need for automation are operational optimization and rising economic pressures.


However, there are still lingering concerns when it comes to implementing automation tools. Among the top automation challenges reported by IT leaders, security and data privacy took the lead, followed closely by cost and complexity.

LOB User Participation Rising with Explosion of SaaS Apps

While IT leaders remain at the forefront of organizational automation initiatives, the survey reveals that business leaders in HR and Marketing departments are increasingly responsible for executing automation and integration projects. In terms of integration requirements, hybrid integrations are in high demand as companies continue to incorporate SaaS apps into their existing ecosystem, often consisting of legacy, on-premises systems.

"The data shows a clear commitment from today’s IT leaders to leverage automation as a way to drive real change and accelerate digital transformation," said Manoj Chaudhary, CTO at Jitterbit. "With mounting pressures for efficiency and productivity gains with reduced budgets, embracing integration and automation technology helps unburden IT teams and lay the groundwork for a truly optimized and futureproofed enterprise."

Methodology: Within the context of a larger study into the current state of business automation, Jitterbit collected survey data from IT, marketing, and human resources executives at organizations spanning B2B, B2C, and B2G sectors. There were 167 respondents to the survey, all in firms with 100+ employees.

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IT Leaders Embracing Automation to Stay Competitive, Reduce Costs and Scale

IT leaders are driving an increasing number of automation initiatives as a way to stay competitive, reduce costs and scale as they navigate an unpredictable social and economic environment, according to the 2023 State of Automation in IT survey conducted by Jitterbit.

In particular, businesses are turning to integration technology as a way to connect systems and automate workflows to boost productivity and efficiency.

Organizations are also discovering that to truly move the needle on their digital transformation journey, strategic collaboration and alignment between IT and business technologists is a must.

Business Process Automation is Top Priority for IT Teams

A significant 89% of companies state that business process automation is part of their technology strategy this year, with the IT department taking precedence over other departments.

Concerns around competitors accelerating automation efforts are a key driver for this prioritization. However, only one-third of respondents feel they are currently ahead of the competition when it comes to automation — a perception that is motivating IT leaders to take action.

Operational Optimization Fuels Demand for Automation

According to respondents, the top two forces driving the need for automation are operational optimization and rising economic pressures.


However, there are still lingering concerns when it comes to implementing automation tools. Among the top automation challenges reported by IT leaders, security and data privacy took the lead, followed closely by cost and complexity.

LOB User Participation Rising with Explosion of SaaS Apps

While IT leaders remain at the forefront of organizational automation initiatives, the survey reveals that business leaders in HR and Marketing departments are increasingly responsible for executing automation and integration projects. In terms of integration requirements, hybrid integrations are in high demand as companies continue to incorporate SaaS apps into their existing ecosystem, often consisting of legacy, on-premises systems.

"The data shows a clear commitment from today’s IT leaders to leverage automation as a way to drive real change and accelerate digital transformation," said Manoj Chaudhary, CTO at Jitterbit. "With mounting pressures for efficiency and productivity gains with reduced budgets, embracing integration and automation technology helps unburden IT teams and lay the groundwork for a truly optimized and futureproofed enterprise."

Methodology: Within the context of a larger study into the current state of business automation, Jitterbit collected survey data from IT, marketing, and human resources executives at organizations spanning B2B, B2C, and B2G sectors. There were 167 respondents to the survey, all in firms with 100+ employees.

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In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...

Many organizations assumed their infrastructure strategy was settled. It had been implemented, optimized and built into long-term plans. Recent changes in technology and vendor consolidation are forcing a second look. Cloud outages and licensing changes have exposed how much dependency exists on a small number of platforms. As a result, organizations are reevaluating whether those decisions still hold up under current conditions ...

Edge AI is strategically embedded in core IT and infrastructure spending across industries, according to the 2026 Edge AI Survey from ZEDEDA. The research shows that 83% of C-suite and IT executive respondents say edge AI is important to their core business strategy ...

As AI adoption accelerates, operational complexity — not model intelligence — is becoming the primary barrier to reliable AI at scale, according to the State of AI Engineering 2026 from Datadog ... The report highlights a compounding complexity challenge as AI systems scale ... Around 5% of AI model requests fail in production, with nearly 60% of those failures caused by capacity limits ...

For years, production operations teams have treated alert fatigue as a quality-of-life problem: something that makes on-call rotations miserable but isn't considered a direct contributor to outages. That framing doesn't capture how these systems fail, and we now have data to show why. More importantly, it's now clear alert fatigue is a symptom of a deeper issue: production systems have outgrown the current operational approaches ...

I was on a customer call last fall when an enterprise architect said something I haven't been able to shake. Her team had just spent four months trying to swap one AI vendor for another. The original plan said three weeks. "We didn't switch vendors," she told me. "We rebuilt half our integrations and discovered what we'd actually been depending on." Most enterprise leaders don't expect that to be the experience ...

Ask any senior SRE or platform engineer what keeps them up at night, and the answer probably isn't the monitoring tool — it's the data feeding it. The proliferation of APM, observability, and AIOps platforms has created a telemetry sprawl problem that most teams manage reactively rather than architect proactively. Metrics are going to one platform. Traces routed somewhere else. Logs duplicated across multiple backends because nobody wants to be caught without them when something breaks. Every redundant stream costs money ...

80% of respondents agree that the IT role is shifting from operators to orchestrators, according to the 2026 IT Trends Report: The Human Side of Autonomous IT from SolarWinds ...