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IT Leaders Embracing Automation to Stay Competitive, Reduce Costs and Scale

IT leaders are driving an increasing number of automation initiatives as a way to stay competitive, reduce costs and scale as they navigate an unpredictable social and economic environment, according to the 2023 State of Automation in IT survey conducted by Jitterbit.

In particular, businesses are turning to integration technology as a way to connect systems and automate workflows to boost productivity and efficiency.

Organizations are also discovering that to truly move the needle on their digital transformation journey, strategic collaboration and alignment between IT and business technologists is a must.

Business Process Automation is Top Priority for IT Teams

A significant 89% of companies state that business process automation is part of their technology strategy this year, with the IT department taking precedence over other departments.

Concerns around competitors accelerating automation efforts are a key driver for this prioritization. However, only one-third of respondents feel they are currently ahead of the competition when it comes to automation — a perception that is motivating IT leaders to take action.

Operational Optimization Fuels Demand for Automation

According to respondents, the top two forces driving the need for automation are operational optimization and rising economic pressures.


However, there are still lingering concerns when it comes to implementing automation tools. Among the top automation challenges reported by IT leaders, security and data privacy took the lead, followed closely by cost and complexity.

LOB User Participation Rising with Explosion of SaaS Apps

While IT leaders remain at the forefront of organizational automation initiatives, the survey reveals that business leaders in HR and Marketing departments are increasingly responsible for executing automation and integration projects. In terms of integration requirements, hybrid integrations are in high demand as companies continue to incorporate SaaS apps into their existing ecosystem, often consisting of legacy, on-premises systems.

"The data shows a clear commitment from today’s IT leaders to leverage automation as a way to drive real change and accelerate digital transformation," said Manoj Chaudhary, CTO at Jitterbit. "With mounting pressures for efficiency and productivity gains with reduced budgets, embracing integration and automation technology helps unburden IT teams and lay the groundwork for a truly optimized and futureproofed enterprise."

Methodology: Within the context of a larger study into the current state of business automation, Jitterbit collected survey data from IT, marketing, and human resources executives at organizations spanning B2B, B2C, and B2G sectors. There were 167 respondents to the survey, all in firms with 100+ employees.

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IT Leaders Embracing Automation to Stay Competitive, Reduce Costs and Scale

IT leaders are driving an increasing number of automation initiatives as a way to stay competitive, reduce costs and scale as they navigate an unpredictable social and economic environment, according to the 2023 State of Automation in IT survey conducted by Jitterbit.

In particular, businesses are turning to integration technology as a way to connect systems and automate workflows to boost productivity and efficiency.

Organizations are also discovering that to truly move the needle on their digital transformation journey, strategic collaboration and alignment between IT and business technologists is a must.

Business Process Automation is Top Priority for IT Teams

A significant 89% of companies state that business process automation is part of their technology strategy this year, with the IT department taking precedence over other departments.

Concerns around competitors accelerating automation efforts are a key driver for this prioritization. However, only one-third of respondents feel they are currently ahead of the competition when it comes to automation — a perception that is motivating IT leaders to take action.

Operational Optimization Fuels Demand for Automation

According to respondents, the top two forces driving the need for automation are operational optimization and rising economic pressures.


However, there are still lingering concerns when it comes to implementing automation tools. Among the top automation challenges reported by IT leaders, security and data privacy took the lead, followed closely by cost and complexity.

LOB User Participation Rising with Explosion of SaaS Apps

While IT leaders remain at the forefront of organizational automation initiatives, the survey reveals that business leaders in HR and Marketing departments are increasingly responsible for executing automation and integration projects. In terms of integration requirements, hybrid integrations are in high demand as companies continue to incorporate SaaS apps into their existing ecosystem, often consisting of legacy, on-premises systems.

"The data shows a clear commitment from today’s IT leaders to leverage automation as a way to drive real change and accelerate digital transformation," said Manoj Chaudhary, CTO at Jitterbit. "With mounting pressures for efficiency and productivity gains with reduced budgets, embracing integration and automation technology helps unburden IT teams and lay the groundwork for a truly optimized and futureproofed enterprise."

Methodology: Within the context of a larger study into the current state of business automation, Jitterbit collected survey data from IT, marketing, and human resources executives at organizations spanning B2B, B2C, and B2G sectors. There were 167 respondents to the survey, all in firms with 100+ employees.

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

Today, organizations are generating and processing more data than ever before. From training AI models to running complex analytics, massive datasets have become the backbone of innovation. However, as businesses embrace the cloud for its scalability and flexibility, a new challenge arises: managing the soaring costs of storing and processing this data ...