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IT Leaders Embracing Automation to Stay Competitive, Reduce Costs and Scale

IT leaders are driving an increasing number of automation initiatives as a way to stay competitive, reduce costs and scale as they navigate an unpredictable social and economic environment, according to the 2023 State of Automation in IT survey conducted by Jitterbit.

In particular, businesses are turning to integration technology as a way to connect systems and automate workflows to boost productivity and efficiency.

Organizations are also discovering that to truly move the needle on their digital transformation journey, strategic collaboration and alignment between IT and business technologists is a must.

Business Process Automation is Top Priority for IT Teams

A significant 89% of companies state that business process automation is part of their technology strategy this year, with the IT department taking precedence over other departments.

Concerns around competitors accelerating automation efforts are a key driver for this prioritization. However, only one-third of respondents feel they are currently ahead of the competition when it comes to automation — a perception that is motivating IT leaders to take action.

Operational Optimization Fuels Demand for Automation

According to respondents, the top two forces driving the need for automation are operational optimization and rising economic pressures.


However, there are still lingering concerns when it comes to implementing automation tools. Among the top automation challenges reported by IT leaders, security and data privacy took the lead, followed closely by cost and complexity.

LOB User Participation Rising with Explosion of SaaS Apps

While IT leaders remain at the forefront of organizational automation initiatives, the survey reveals that business leaders in HR and Marketing departments are increasingly responsible for executing automation and integration projects. In terms of integration requirements, hybrid integrations are in high demand as companies continue to incorporate SaaS apps into their existing ecosystem, often consisting of legacy, on-premises systems.

"The data shows a clear commitment from today’s IT leaders to leverage automation as a way to drive real change and accelerate digital transformation," said Manoj Chaudhary, CTO at Jitterbit. "With mounting pressures for efficiency and productivity gains with reduced budgets, embracing integration and automation technology helps unburden IT teams and lay the groundwork for a truly optimized and futureproofed enterprise."

Methodology: Within the context of a larger study into the current state of business automation, Jitterbit collected survey data from IT, marketing, and human resources executives at organizations spanning B2B, B2C, and B2G sectors. There were 167 respondents to the survey, all in firms with 100+ employees.

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IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

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2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

IT Leaders Embracing Automation to Stay Competitive, Reduce Costs and Scale

IT leaders are driving an increasing number of automation initiatives as a way to stay competitive, reduce costs and scale as they navigate an unpredictable social and economic environment, according to the 2023 State of Automation in IT survey conducted by Jitterbit.

In particular, businesses are turning to integration technology as a way to connect systems and automate workflows to boost productivity and efficiency.

Organizations are also discovering that to truly move the needle on their digital transformation journey, strategic collaboration and alignment between IT and business technologists is a must.

Business Process Automation is Top Priority for IT Teams

A significant 89% of companies state that business process automation is part of their technology strategy this year, with the IT department taking precedence over other departments.

Concerns around competitors accelerating automation efforts are a key driver for this prioritization. However, only one-third of respondents feel they are currently ahead of the competition when it comes to automation — a perception that is motivating IT leaders to take action.

Operational Optimization Fuels Demand for Automation

According to respondents, the top two forces driving the need for automation are operational optimization and rising economic pressures.


However, there are still lingering concerns when it comes to implementing automation tools. Among the top automation challenges reported by IT leaders, security and data privacy took the lead, followed closely by cost and complexity.

LOB User Participation Rising with Explosion of SaaS Apps

While IT leaders remain at the forefront of organizational automation initiatives, the survey reveals that business leaders in HR and Marketing departments are increasingly responsible for executing automation and integration projects. In terms of integration requirements, hybrid integrations are in high demand as companies continue to incorporate SaaS apps into their existing ecosystem, often consisting of legacy, on-premises systems.

"The data shows a clear commitment from today’s IT leaders to leverage automation as a way to drive real change and accelerate digital transformation," said Manoj Chaudhary, CTO at Jitterbit. "With mounting pressures for efficiency and productivity gains with reduced budgets, embracing integration and automation technology helps unburden IT teams and lay the groundwork for a truly optimized and futureproofed enterprise."

Methodology: Within the context of a larger study into the current state of business automation, Jitterbit collected survey data from IT, marketing, and human resources executives at organizations spanning B2B, B2C, and B2G sectors. There were 167 respondents to the survey, all in firms with 100+ employees.

Hot Topics

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...