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IT Struggling to Deliver on Strong Demand for Mobile Apps

Pete Goldin
Editor and Publisher
APMdigest

Demand for new enterprise mobile applications is expected to rapidly increase, according to a new 451 Research global survey, sponsored by Kony.

The survey of found that more than half of the 480 respondents — IT management, IT development and line of business professionals from North America, Europe and Australia — plan to deploy 10 or more enterprise mobile apps during the next two years.

However, the survey also revealed that IT departments are ill-equipped to meet the demand for mobile apps due to budget and resourcing limitations, skills gap, legacy infrastructure, overall technology fragmentation and immature lifecycle workflows. As a result, many companies are looking to external resources to meet business demand for mobile apps.

"There is strong demand for new mobile apps, and companies are broadening their focus beyond core processes and application silos; however, enterprises are still very much in the early stages when it comes to mobile app strategies," said Chris Marsh, Principal Analyst, 451 Research. "IT is still in the driver's seat when it comes to both the bulk of internal mobile app development, technology procurement and project management, although line of business want input and greater collaboration. Line of business is also starting to bring a great amount of funding support to the discussion."

According to the study, the types of mobile apps in highest demand by enterprises in all industries including, healthcare, financial services, insurance and retail, are customer relationship management apps for sales, marketing and services, customer engagement and general employee productivity apps. A growing proportion of companies will look to IT for the bulk of their internal mobile app development. However, the mix of development diversifies beyond just IT, with 42 percent of mobile app development work being done outside of IT.

"The global market for enterprise mobility is expected to grow from $72 billion to $284 billion by 2019, nearly quadrupling in size," said Dave Shirk, president of Products and Marketing, Kony, Inc. "Companies need to be prepared to meet this demand for mobile business solutions with proper alignment between lines of business, IT developers and IT management, to effectively manage and lead enterprise mobility projects. As the largest independent provider of enterprise mobility solutions, Kony has successfully helped the world's leading enterprises to effectively use mobility as a catalyst for business innovation."

Key findings from the study include:

■ Developers need to prepare for an App-ageddon as companies look to IT for the bulk of their apps development: There will be a 25 percent increase in time spent on internal apps projects in the next two years - from 43 percent to 63 percent.

■ The mix of development diversifies beyond just IT: IT is doing the majority (58 percent) of mobile app development work currently, while 42 percent is being done outside of IT. However, in two years, the study reveals that this figure will increase: two-thirds of apps will be developed externally - by business application vendors (21 percent), system integrators (16 percent), digital agency partners (14 percent) and developer partners (14 percent).

■ Uncertainty of who leads mobile apps projects: The majority of developers and IT management with the enterprise are currently grappling with who has ownership of mobile projects: 55 percent of developers think they should lead mobile app projects, while 61 percent of IT management respondents said they should be leading, forcing enterprises to tear down internal barriers to align business and IT on mobile projects.

■ Disconnect between aspirations and capabilities: Among the companies planning to build 20+ employee apps, around 60% are also planning 20+ customer and partner apps. Majority (71 percent) of these companies expect IT to be managing those app projects.

■ Companies using mobile-specific tooling are ahead of the pack: Companies with the higher numbers of deployed apps are significantly less likely to opt for custom back-end integrations and more likely to be using mobile tools like MAPs and MBaaS.

Pete Goldin is Editor and Publisher of APMdigest

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IT Struggling to Deliver on Strong Demand for Mobile Apps

Pete Goldin
Editor and Publisher
APMdigest

Demand for new enterprise mobile applications is expected to rapidly increase, according to a new 451 Research global survey, sponsored by Kony.

The survey of found that more than half of the 480 respondents — IT management, IT development and line of business professionals from North America, Europe and Australia — plan to deploy 10 or more enterprise mobile apps during the next two years.

However, the survey also revealed that IT departments are ill-equipped to meet the demand for mobile apps due to budget and resourcing limitations, skills gap, legacy infrastructure, overall technology fragmentation and immature lifecycle workflows. As a result, many companies are looking to external resources to meet business demand for mobile apps.

"There is strong demand for new mobile apps, and companies are broadening their focus beyond core processes and application silos; however, enterprises are still very much in the early stages when it comes to mobile app strategies," said Chris Marsh, Principal Analyst, 451 Research. "IT is still in the driver's seat when it comes to both the bulk of internal mobile app development, technology procurement and project management, although line of business want input and greater collaboration. Line of business is also starting to bring a great amount of funding support to the discussion."

According to the study, the types of mobile apps in highest demand by enterprises in all industries including, healthcare, financial services, insurance and retail, are customer relationship management apps for sales, marketing and services, customer engagement and general employee productivity apps. A growing proportion of companies will look to IT for the bulk of their internal mobile app development. However, the mix of development diversifies beyond just IT, with 42 percent of mobile app development work being done outside of IT.

"The global market for enterprise mobility is expected to grow from $72 billion to $284 billion by 2019, nearly quadrupling in size," said Dave Shirk, president of Products and Marketing, Kony, Inc. "Companies need to be prepared to meet this demand for mobile business solutions with proper alignment between lines of business, IT developers and IT management, to effectively manage and lead enterprise mobility projects. As the largest independent provider of enterprise mobility solutions, Kony has successfully helped the world's leading enterprises to effectively use mobility as a catalyst for business innovation."

Key findings from the study include:

■ Developers need to prepare for an App-ageddon as companies look to IT for the bulk of their apps development: There will be a 25 percent increase in time spent on internal apps projects in the next two years - from 43 percent to 63 percent.

■ The mix of development diversifies beyond just IT: IT is doing the majority (58 percent) of mobile app development work currently, while 42 percent is being done outside of IT. However, in two years, the study reveals that this figure will increase: two-thirds of apps will be developed externally - by business application vendors (21 percent), system integrators (16 percent), digital agency partners (14 percent) and developer partners (14 percent).

■ Uncertainty of who leads mobile apps projects: The majority of developers and IT management with the enterprise are currently grappling with who has ownership of mobile projects: 55 percent of developers think they should lead mobile app projects, while 61 percent of IT management respondents said they should be leading, forcing enterprises to tear down internal barriers to align business and IT on mobile projects.

■ Disconnect between aspirations and capabilities: Among the companies planning to build 20+ employee apps, around 60% are also planning 20+ customer and partner apps. Majority (71 percent) of these companies expect IT to be managing those app projects.

■ Companies using mobile-specific tooling are ahead of the pack: Companies with the higher numbers of deployed apps are significantly less likely to opt for custom back-end integrations and more likely to be using mobile tools like MAPs and MBaaS.

Pete Goldin is Editor and Publisher of APMdigest

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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