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Q&A Part Two: EMA Talks About APM and the Cloud

Pete Goldin
Editor and Publisher
APMdigest

Start with Q&A Part One

In Part Two of APMdigest's exclusive interview, Julie Craig, Research Director for Application Management at Enterprise Management Associates (EMA), talks about the challenges of Application Performance Management in the Cloud, and research from her new report: Application Performance Management (APM) in the Age of Hybrid Cloud: Ten Key Findings.

APM: I was also a little surprised by the stats in the report that showed that report log analysis tools top the application management wish list, above APM.

JC: Well, the actual question was, "If you could purchase three (3) application management-related products today, which of the following would be your top three choices?" And from my perspective, this is one finding in which the numbers are somewhat misleading. Log Analysis and Application Management Tools were almost neck and neck, at around 30%, with less than a percentage point between the two. So I would say the two are virtually equal as the top "wish list" solutions overall.

However what did surprise me was when I looked at these numbers broken down by role. For high level executives (again, Directors and C-suite), Application Management Enterprise Platforms were the top choice by a wide margin — 40% versus only 20% for line staff. For line staff, Change Management solutions were the top choice. These were their top option almost 40% of the time, versus only 20% for execs. So the numbers were virtually flip flopped.

Clearly, change is perceived as a cause of significant application-related challenges. Again, if I were an IT exec, I would look into the impact of change within my own organization, and invest in tools with greater visibility into change, if necessary.

APM: Would you conclude from this research that potential for APM growth is still substantial?

JC: Based on the fact that execs see these solutions as their top wish list item, I would say that 2014 and 2015 should see nice growth in the Application Management market.

APM: Let's talk about cloud. Is growth of use of public cloud still accelerating or slowing down, among enterprises?

JC: Based on the most recent numbers, there isn't an enormous difference in usage per se since my last research on this topic 2 years ago. But again, the top level numbers are misleading. Although the numbers themselves are similar, what has changed is that 2 years ago, Cloud was being used primarily for proofs of concept, testing or other non-production use cases. Today, it is clearly being used to deliver production applications.

In other words, production use of cloud is now in the early mainstream stage. This is an enormous change in just two years, which I believe is far more significant than the numbers alone. I think this is probably one of the most significant findings from this year's research, as it definitely changes the game. The "Cloud readiness" of Application Management solutions is clearly becoming more important.

APM: Your report says: "IT organizations are heavily leveraging 'homegrown' tools (40%) to manage public Cloud services" and "almost 1/3 of the companies surveyed are still managing on-premise applications with homegrown tools". Why do you think they are choosing homegrown tools over commercial options?

JC: I don't think it is necessarily a choice. I think it is more related to the fact that use of Cloud in production is still so new. When you consider that the majority of companies still have difficulties managing on-premise apps (evidenced by the fact that users are the "first line of detection" most of the time), it's not a surprise that they are struggling to manage Cloud applications.

APM: What are the unique challenges to application performance in the public cloud?

JC: This could be an entire article in itself and, in fact, I have written about this multiple times in papers which are available on www.enterprisemanagement.com.

The basic problems are lack of access, and the fact that most Application Management solutions were engineered for on-premise applications. This is a particular problem in hybrid transactions which execute across on-premise and public Cloud infrastructure. A number of vendors are able to instrument IaaS, however few yet have the partnerships in place necessary to instrument SaaS and PaaS instances. It's a complex problem, but one I have written about at length in my hybrid Cloud research.

APM: Do you know what percentage of Cloud vendors provide API interfaces or similarly share performance data with their customers? Why don't we see more of this?

JC: I did ask that question on my research, and it appears that some Cloud vendors are, particularly in the IaaS space — though I can't quote an exact percentage.

Outside of IaaS, the problem lies in the partnerships between public Cloud vendors and ISVs, which must exist before public Cloud platforms can be instrumented by products from Application Management vendors. It is taking a while for these to materialize, however I am starting to see vendors who recognize this.

I spoke with a startup called ThousandEyes recently, which is a network-focused APM vendor that actually built those partnerships while it was building its initial product. So they clearly share my vision for where Cloud management will ultimately have to go. IBM does something similar, by instrumenting for performance on their Cast Iron integration product. In effect, this yields performance at each integrated hop.

These capabilities are particularly important as transactions start to take multiple "hops" across public Cloud infrastructure — after the first hop, performance at subsequent tiers is virtually opaque without some sort of instrumentation. And without that insight, knowing "who to call" is essentially a toss-up.

ABOUT Julie Craig

Julie Craig is Research Director for Application Management at EMA. Craig's focus areas are Application Management, public and hybrid Cloud, Integration Technologies, Pre-Production Technologies/Devops, and Application Performance (APM).

Craig has more than 20 years of experience in software engineering, IT infrastructure and integration engineering, and enterprise management. Her experience in commercial software companies included development of communications interfaces and management of programming teams. As a former IT senior engineer, she developed enterprise management solutions and deployed multiple packaged system, application and performance management products.

Craig's IT experience included working with two international software companies, Enterprise Systems Group, and the former JD Edwards & Company, now part of Oracle. Craig founded JD Edwards’ global enterprise management team, and has extensive experience with network management, database administration, and management of tiered software systems. Craig also worked as a manager in the Global Architecture and Core Technologies group at Accenture, where she worked extensively on ITIL related consulting projects. She holds a MS in Computer Information Technology from Regis University.

Related Links:

Q&A Part One: EMA Talks About APM and the Cloud

www.enterprisemanagement.com

Julie Craig's Blog

New EMA Research Provides Insight into APM in the Age of Hybrid Cloud

EMA Report: Application Performance Management (APM) in the Age of Hybrid Cloud: Ten Key Findings

Download the Report Summary

EMA Webinar: APM in the Age of Cloud and Hybrid Cloud

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Q&A Part Two: EMA Talks About APM and the Cloud

Pete Goldin
Editor and Publisher
APMdigest

Start with Q&A Part One

In Part Two of APMdigest's exclusive interview, Julie Craig, Research Director for Application Management at Enterprise Management Associates (EMA), talks about the challenges of Application Performance Management in the Cloud, and research from her new report: Application Performance Management (APM) in the Age of Hybrid Cloud: Ten Key Findings.

APM: I was also a little surprised by the stats in the report that showed that report log analysis tools top the application management wish list, above APM.

JC: Well, the actual question was, "If you could purchase three (3) application management-related products today, which of the following would be your top three choices?" And from my perspective, this is one finding in which the numbers are somewhat misleading. Log Analysis and Application Management Tools were almost neck and neck, at around 30%, with less than a percentage point between the two. So I would say the two are virtually equal as the top "wish list" solutions overall.

However what did surprise me was when I looked at these numbers broken down by role. For high level executives (again, Directors and C-suite), Application Management Enterprise Platforms were the top choice by a wide margin — 40% versus only 20% for line staff. For line staff, Change Management solutions were the top choice. These were their top option almost 40% of the time, versus only 20% for execs. So the numbers were virtually flip flopped.

Clearly, change is perceived as a cause of significant application-related challenges. Again, if I were an IT exec, I would look into the impact of change within my own organization, and invest in tools with greater visibility into change, if necessary.

APM: Would you conclude from this research that potential for APM growth is still substantial?

JC: Based on the fact that execs see these solutions as their top wish list item, I would say that 2014 and 2015 should see nice growth in the Application Management market.

APM: Let's talk about cloud. Is growth of use of public cloud still accelerating or slowing down, among enterprises?

JC: Based on the most recent numbers, there isn't an enormous difference in usage per se since my last research on this topic 2 years ago. But again, the top level numbers are misleading. Although the numbers themselves are similar, what has changed is that 2 years ago, Cloud was being used primarily for proofs of concept, testing or other non-production use cases. Today, it is clearly being used to deliver production applications.

In other words, production use of cloud is now in the early mainstream stage. This is an enormous change in just two years, which I believe is far more significant than the numbers alone. I think this is probably one of the most significant findings from this year's research, as it definitely changes the game. The "Cloud readiness" of Application Management solutions is clearly becoming more important.

APM: Your report says: "IT organizations are heavily leveraging 'homegrown' tools (40%) to manage public Cloud services" and "almost 1/3 of the companies surveyed are still managing on-premise applications with homegrown tools". Why do you think they are choosing homegrown tools over commercial options?

JC: I don't think it is necessarily a choice. I think it is more related to the fact that use of Cloud in production is still so new. When you consider that the majority of companies still have difficulties managing on-premise apps (evidenced by the fact that users are the "first line of detection" most of the time), it's not a surprise that they are struggling to manage Cloud applications.

APM: What are the unique challenges to application performance in the public cloud?

JC: This could be an entire article in itself and, in fact, I have written about this multiple times in papers which are available on www.enterprisemanagement.com.

The basic problems are lack of access, and the fact that most Application Management solutions were engineered for on-premise applications. This is a particular problem in hybrid transactions which execute across on-premise and public Cloud infrastructure. A number of vendors are able to instrument IaaS, however few yet have the partnerships in place necessary to instrument SaaS and PaaS instances. It's a complex problem, but one I have written about at length in my hybrid Cloud research.

APM: Do you know what percentage of Cloud vendors provide API interfaces or similarly share performance data with their customers? Why don't we see more of this?

JC: I did ask that question on my research, and it appears that some Cloud vendors are, particularly in the IaaS space — though I can't quote an exact percentage.

Outside of IaaS, the problem lies in the partnerships between public Cloud vendors and ISVs, which must exist before public Cloud platforms can be instrumented by products from Application Management vendors. It is taking a while for these to materialize, however I am starting to see vendors who recognize this.

I spoke with a startup called ThousandEyes recently, which is a network-focused APM vendor that actually built those partnerships while it was building its initial product. So they clearly share my vision for where Cloud management will ultimately have to go. IBM does something similar, by instrumenting for performance on their Cast Iron integration product. In effect, this yields performance at each integrated hop.

These capabilities are particularly important as transactions start to take multiple "hops" across public Cloud infrastructure — after the first hop, performance at subsequent tiers is virtually opaque without some sort of instrumentation. And without that insight, knowing "who to call" is essentially a toss-up.

ABOUT Julie Craig

Julie Craig is Research Director for Application Management at EMA. Craig's focus areas are Application Management, public and hybrid Cloud, Integration Technologies, Pre-Production Technologies/Devops, and Application Performance (APM).

Craig has more than 20 years of experience in software engineering, IT infrastructure and integration engineering, and enterprise management. Her experience in commercial software companies included development of communications interfaces and management of programming teams. As a former IT senior engineer, she developed enterprise management solutions and deployed multiple packaged system, application and performance management products.

Craig's IT experience included working with two international software companies, Enterprise Systems Group, and the former JD Edwards & Company, now part of Oracle. Craig founded JD Edwards’ global enterprise management team, and has extensive experience with network management, database administration, and management of tiered software systems. Craig also worked as a manager in the Global Architecture and Core Technologies group at Accenture, where she worked extensively on ITIL related consulting projects. She holds a MS in Computer Information Technology from Regis University.

Related Links:

Q&A Part One: EMA Talks About APM and the Cloud

www.enterprisemanagement.com

Julie Craig's Blog

New EMA Research Provides Insight into APM in the Age of Hybrid Cloud

EMA Report: Application Performance Management (APM) in the Age of Hybrid Cloud: Ten Key Findings

Download the Report Summary

EMA Webinar: APM in the Age of Cloud and Hybrid Cloud

Hot Topic
The Latest
The Latest 10

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...