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Kentik Expands Cloud Analytics with Visibility into AWS

Kentik announced the expansion of its platform to provide integrated agentless cloud visibility into Amazon Web Services (AWS).

With Kentik’s cloud analytics suite, enterprises and service providers gain control over cloud and hybrid environments, enabling greater performance, security, cloud cost-control, and ultimately, a better experience for customers.

Kentik’s added support for AWS Flow Logs help organizations maintain visibility across environments without the deployment of agents or cloud appliances.

“While cloud providers take away the huge overhead of building, maintaining, and upgrading physical infrastructure, network management doesn’t disappear after migrating to the cloud. In fact, a majority of organizations find that understanding the network behavior of their cloud-deployed applications is a critical part of ensuring their performance and security ー and directly ties to maintaining revenue and customer experience,” said Avi Freedman, co-founder and CEO of Kentik. “Adding support for AWS Flow Logs into our platform is just one more way the Kentik team is working to provide pervasive visibility of network traffic regardless of which infrastructure an organization chooses to host its applications in.”

With the addition of AWS VPC Flow Logs to Kentik’s AWS monitoring, enterprise and service providers gain:

- A data-driven approach to cloud management ーNetwork operators and engineers can leverage AWS VPC Flow Logs in Kentik to see traffic flows between regions, understand service dependencies within or between cloud and on-premise infrastructure, and more clearly understand cloud infrastructure planning, growth, and cost management.

- Instant situational awareness and faster MTTR ーDevOps and SRE teams get automated insight into performance, cost, and security anomalies and can instantly filter, pivot, and drill-down into issues faster than ever to more quickly get to root cause and gather details needed to restore services to a healthy state.

- Faster incident response and forensic analysis ーSecurity engineering and operations teams gain pervasive instrumentation of potential threat activity to, from and within AWS environments.

- Cost analytics to tame bandwidth spend ーCloud providers charge a premium for outbound bandwidth to the Internet, inter-VPC, or across cloud direct connect links, often adding up to a significant fraction of cloud spend. With Kentik, teams can instantly be alerted to, investigate, and optimize new and growing spend for network data transfer.

- Business insights for executives ーCustomizable dashboards and an intuitive UI enables executives to get a big-picture understanding into areas such as user/customer experience KPIs and cloud infrastructure spend, budgets, and expectations.

News of Kentik’s cloud visibility expansion for AWS comes on the heels of the company’s announcement of support for Google Cloud Platform VPC Flow Logs, and is a component of Kentik’s multi-cloud analytics suite, which includes Flow Logs, virtual appliance, and host-based traffic monitoring from the major public clouds, seamlessly combined with visibility from enterprise and service provider private clouds and data center infrastructures.

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Kentik Expands Cloud Analytics with Visibility into AWS

Kentik announced the expansion of its platform to provide integrated agentless cloud visibility into Amazon Web Services (AWS).

With Kentik’s cloud analytics suite, enterprises and service providers gain control over cloud and hybrid environments, enabling greater performance, security, cloud cost-control, and ultimately, a better experience for customers.

Kentik’s added support for AWS Flow Logs help organizations maintain visibility across environments without the deployment of agents or cloud appliances.

“While cloud providers take away the huge overhead of building, maintaining, and upgrading physical infrastructure, network management doesn’t disappear after migrating to the cloud. In fact, a majority of organizations find that understanding the network behavior of their cloud-deployed applications is a critical part of ensuring their performance and security ー and directly ties to maintaining revenue and customer experience,” said Avi Freedman, co-founder and CEO of Kentik. “Adding support for AWS Flow Logs into our platform is just one more way the Kentik team is working to provide pervasive visibility of network traffic regardless of which infrastructure an organization chooses to host its applications in.”

With the addition of AWS VPC Flow Logs to Kentik’s AWS monitoring, enterprise and service providers gain:

- A data-driven approach to cloud management ーNetwork operators and engineers can leverage AWS VPC Flow Logs in Kentik to see traffic flows between regions, understand service dependencies within or between cloud and on-premise infrastructure, and more clearly understand cloud infrastructure planning, growth, and cost management.

- Instant situational awareness and faster MTTR ーDevOps and SRE teams get automated insight into performance, cost, and security anomalies and can instantly filter, pivot, and drill-down into issues faster than ever to more quickly get to root cause and gather details needed to restore services to a healthy state.

- Faster incident response and forensic analysis ーSecurity engineering and operations teams gain pervasive instrumentation of potential threat activity to, from and within AWS environments.

- Cost analytics to tame bandwidth spend ーCloud providers charge a premium for outbound bandwidth to the Internet, inter-VPC, or across cloud direct connect links, often adding up to a significant fraction of cloud spend. With Kentik, teams can instantly be alerted to, investigate, and optimize new and growing spend for network data transfer.

- Business insights for executives ーCustomizable dashboards and an intuitive UI enables executives to get a big-picture understanding into areas such as user/customer experience KPIs and cloud infrastructure spend, budgets, and expectations.

News of Kentik’s cloud visibility expansion for AWS comes on the heels of the company’s announcement of support for Google Cloud Platform VPC Flow Logs, and is a component of Kentik’s multi-cloud analytics suite, which includes Flow Logs, virtual appliance, and host-based traffic monitoring from the major public clouds, seamlessly combined with visibility from enterprise and service provider private clouds and data center infrastructures.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...