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Kentik Expands Cloud Analytics with Visibility into AWS

Kentik announced the expansion of its platform to provide integrated agentless cloud visibility into Amazon Web Services (AWS).

With Kentik’s cloud analytics suite, enterprises and service providers gain control over cloud and hybrid environments, enabling greater performance, security, cloud cost-control, and ultimately, a better experience for customers.

Kentik’s added support for AWS Flow Logs help organizations maintain visibility across environments without the deployment of agents or cloud appliances.

“While cloud providers take away the huge overhead of building, maintaining, and upgrading physical infrastructure, network management doesn’t disappear after migrating to the cloud. In fact, a majority of organizations find that understanding the network behavior of their cloud-deployed applications is a critical part of ensuring their performance and security ー and directly ties to maintaining revenue and customer experience,” said Avi Freedman, co-founder and CEO of Kentik. “Adding support for AWS Flow Logs into our platform is just one more way the Kentik team is working to provide pervasive visibility of network traffic regardless of which infrastructure an organization chooses to host its applications in.”

With the addition of AWS VPC Flow Logs to Kentik’s AWS monitoring, enterprise and service providers gain:

- A data-driven approach to cloud management ーNetwork operators and engineers can leverage AWS VPC Flow Logs in Kentik to see traffic flows between regions, understand service dependencies within or between cloud and on-premise infrastructure, and more clearly understand cloud infrastructure planning, growth, and cost management.

- Instant situational awareness and faster MTTR ーDevOps and SRE teams get automated insight into performance, cost, and security anomalies and can instantly filter, pivot, and drill-down into issues faster than ever to more quickly get to root cause and gather details needed to restore services to a healthy state.

- Faster incident response and forensic analysis ーSecurity engineering and operations teams gain pervasive instrumentation of potential threat activity to, from and within AWS environments.

- Cost analytics to tame bandwidth spend ーCloud providers charge a premium for outbound bandwidth to the Internet, inter-VPC, or across cloud direct connect links, often adding up to a significant fraction of cloud spend. With Kentik, teams can instantly be alerted to, investigate, and optimize new and growing spend for network data transfer.

- Business insights for executives ーCustomizable dashboards and an intuitive UI enables executives to get a big-picture understanding into areas such as user/customer experience KPIs and cloud infrastructure spend, budgets, and expectations.

News of Kentik’s cloud visibility expansion for AWS comes on the heels of the company’s announcement of support for Google Cloud Platform VPC Flow Logs, and is a component of Kentik’s multi-cloud analytics suite, which includes Flow Logs, virtual appliance, and host-based traffic monitoring from the major public clouds, seamlessly combined with visibility from enterprise and service provider private clouds and data center infrastructures.

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Kentik Expands Cloud Analytics with Visibility into AWS

Kentik announced the expansion of its platform to provide integrated agentless cloud visibility into Amazon Web Services (AWS).

With Kentik’s cloud analytics suite, enterprises and service providers gain control over cloud and hybrid environments, enabling greater performance, security, cloud cost-control, and ultimately, a better experience for customers.

Kentik’s added support for AWS Flow Logs help organizations maintain visibility across environments without the deployment of agents or cloud appliances.

“While cloud providers take away the huge overhead of building, maintaining, and upgrading physical infrastructure, network management doesn’t disappear after migrating to the cloud. In fact, a majority of organizations find that understanding the network behavior of their cloud-deployed applications is a critical part of ensuring their performance and security ー and directly ties to maintaining revenue and customer experience,” said Avi Freedman, co-founder and CEO of Kentik. “Adding support for AWS Flow Logs into our platform is just one more way the Kentik team is working to provide pervasive visibility of network traffic regardless of which infrastructure an organization chooses to host its applications in.”

With the addition of AWS VPC Flow Logs to Kentik’s AWS monitoring, enterprise and service providers gain:

- A data-driven approach to cloud management ーNetwork operators and engineers can leverage AWS VPC Flow Logs in Kentik to see traffic flows between regions, understand service dependencies within or between cloud and on-premise infrastructure, and more clearly understand cloud infrastructure planning, growth, and cost management.

- Instant situational awareness and faster MTTR ーDevOps and SRE teams get automated insight into performance, cost, and security anomalies and can instantly filter, pivot, and drill-down into issues faster than ever to more quickly get to root cause and gather details needed to restore services to a healthy state.

- Faster incident response and forensic analysis ーSecurity engineering and operations teams gain pervasive instrumentation of potential threat activity to, from and within AWS environments.

- Cost analytics to tame bandwidth spend ーCloud providers charge a premium for outbound bandwidth to the Internet, inter-VPC, or across cloud direct connect links, often adding up to a significant fraction of cloud spend. With Kentik, teams can instantly be alerted to, investigate, and optimize new and growing spend for network data transfer.

- Business insights for executives ーCustomizable dashboards and an intuitive UI enables executives to get a big-picture understanding into areas such as user/customer experience KPIs and cloud infrastructure spend, budgets, and expectations.

News of Kentik’s cloud visibility expansion for AWS comes on the heels of the company’s announcement of support for Google Cloud Platform VPC Flow Logs, and is a component of Kentik’s multi-cloud analytics suite, which includes Flow Logs, virtual appliance, and host-based traffic monitoring from the major public clouds, seamlessly combined with visibility from enterprise and service provider private clouds and data center infrastructures.

The Latest

While 87% of manufacturing leaders and technical specialists report that ROI from their AIOps initiatives has met or exceeded expectations, only 37% say they are fully prepared to operationalize AI at scale, according to The Future of IT Operations in the AI Era, a report from Riverbed ...

Many organizations rely on cloud-first architectures to aggregate, analyze, and act on their operational data ... However, not all environments are conducive to cloud-first architectures ... There are limitations to cloud-first architectures that render them ineffective in mission-critical situations where responsiveness, cost control, and data sovereignty are non-negotiable; these limitations include ...

For years, cybersecurity was built around a simple assumption: protect the physical network and trust everything inside it. That model made sense when employees worked in offices, applications lived in data centers, and devices rarely left the building. Today's reality is fluid: people work from everywhere, applications run across multiple clouds, and AI-driven agents are beginning to act on behalf of users. But while the old perimeter dissolved, a new one quietly emerged ...

For years, infrastructure teams have treated compute as a relatively stable input. Capacity was provisioned, costs were forecasted, and performance expectations were set based on the assumption that identical resources behaved identically. That mental model is starting to break down. AI infrastructure is no longer behaving like static cloud capacity. It is increasingly behaving like a market ...

Resilience can no longer be defined by how quickly an organization recovers from an incident or disruption. The effectiveness of any resilience strategy is dependent on its ability to anticipate change, operate under continuous stress, and adapt confidently amid uncertainty ...

Mobile users are less tolerant of app instability than ever before. According to a new report from Luciq, No Margin for Error: What Mobile Users Expect and What Mobile Leaders Must Deliver in 2026, even minor performance issues now result in immediate abandonment, lost purchases, and long-term brand impact ...

Artificial intelligence (AI) has become the dominant force shaping enterprise data strategies. Boards expect progress. Executives expect returns. And data leaders are under pressure to prove that their organizations are "AI-ready" ...

Agentic AI is a major buzzword for 2026. Many tech companies are making bold promises about this technology, but many aren't grounded in reality, at least not yet. This coming year will likely be shaped by reality checks for IT teams, and progress will only come from a focus on strong foundations and disciplined execution ...

AI systems are still prone to hallucinations and misjudgments ... To build the trust needed for adoption, AI must be paired with human-in-the-loop (HITL) oversight, or checkpoints where humans verify, guide, and decide what actions are taken. The balance between autonomy and accountability is what will allow AI to deliver on its promise without sacrificing human trust ...

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