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Key 2014 Trends in Web and Mobile Performance

Sven Hammar

The key 2014 trends in web and mobile performance: a new faster Internet – with optimized protocols:

1. A new faster Internet

Internet giants like Google, AWS and Apple are investing in making the Internet faster. A faster web serves more content, adds and searches, which by end of the day, means revenues for companies like Google, Apple and many e-retailers etc.

Applications and the protocols need to be made more efficient to avoid a painfully (for users) slow web. So, in order just to keep up with the traffic, websites need to improve speed by 25 to 50 percent. HTML5 by itself is good, but the big upside comes with the use of the different binary protocols and content optimization tools.

By the end of 2014, the use of optimized protocols like WebSockets, SPDY, Protobuf, and content optimization will become mainstream.

2. Cloud downtime - online showstopper for business

With even giants like Amazon and Google experiencing web outages, we are likely to see more setbacks during 2014. The increasing traffic volume and much more complex applications will become a challenge even for the big websites. We will see some real and quite humiliating showstoppers in 2014 for online business.

E-commerce companies need to start preparing for 2014 with real outside testing failover between data center and vendors, recovery time, trigger validation, data consistency and fall-back procedure.

3. Overload traffic - CDN gets a new angle

Content delivery network (CDN) gets a new angle. Social media has brought a new level of risk to IT departments as a new type of traffic spike emerges. Now, in addition to traditional hacking, websites need to be aware of social media driven "attacks" that can change traffic levels of 100 Gb/s or more from real users. Regardless of whether the attack is a malicious hack or a Facebook post or an organized tweet – very few enterprise infrastructures can handle this load. Normal DDoS protection will not work. Only large CDN providers will be able to absorb the load without caving in.

4. Mobile hacking

With new and much improved services for mobile such as banking, gaming etc., hackers have found new targets. The combination of traditional web hacking and knowledge about apps and mobile operating systems will create a new battleground. There are no new crimes, only new venues. And with the explosive growth of mobile services, it would be naïve to think that this field will remain unobserved by the criminal hacker networks.

Hot Topics

The Latest

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...

Many organizations assumed their infrastructure strategy was settled. It had been implemented, optimized and built into long-term plans. Recent changes in technology and vendor consolidation are forcing a second look. Cloud outages and licensing changes have exposed how much dependency exists on a small number of platforms. As a result, organizations are reevaluating whether those decisions still hold up under current conditions ...

Edge AI is strategically embedded in core IT and infrastructure spending across industries, according to the 2026 Edge AI Survey from ZEDEDA. The research shows that 83% of C-suite and IT executive respondents say edge AI is important to their core business strategy ...

As AI adoption accelerates, operational complexity — not model intelligence — is becoming the primary barrier to reliable AI at scale, according to the State of AI Engineering 2026 from Datadog ... The report highlights a compounding complexity challenge as AI systems scale ... Around 5% of AI model requests fail in production, with nearly 60% of those failures caused by capacity limits ...

For years, production operations teams have treated alert fatigue as a quality-of-life problem: something that makes on-call rotations miserable but isn't considered a direct contributor to outages. That framing doesn't capture how these systems fail, and we now have data to show why. More importantly, it's now clear alert fatigue is a symptom of a deeper issue: production systems have outgrown the current operational approaches ...

I was on a customer call last fall when an enterprise architect said something I haven't been able to shake. Her team had just spent four months trying to swap one AI vendor for another. The original plan said three weeks. "We didn't switch vendors," she told me. "We rebuilt half our integrations and discovered what we'd actually been depending on." Most enterprise leaders don't expect that to be the experience ...

Ask any senior SRE or platform engineer what keeps them up at night, and the answer probably isn't the monitoring tool — it's the data feeding it. The proliferation of APM, observability, and AIOps platforms has created a telemetry sprawl problem that most teams manage reactively rather than architect proactively. Metrics are going to one platform. Traces routed somewhere else. Logs duplicated across multiple backends because nobody wants to be caught without them when something breaks. Every redundant stream costs money ...

80% of respondents agree that the IT role is shifting from operators to orchestrators, according to the 2026 IT Trends Report: The Human Side of Autonomous IT from SolarWinds ...

Key 2014 Trends in Web and Mobile Performance

Sven Hammar

The key 2014 trends in web and mobile performance: a new faster Internet – with optimized protocols:

1. A new faster Internet

Internet giants like Google, AWS and Apple are investing in making the Internet faster. A faster web serves more content, adds and searches, which by end of the day, means revenues for companies like Google, Apple and many e-retailers etc.

Applications and the protocols need to be made more efficient to avoid a painfully (for users) slow web. So, in order just to keep up with the traffic, websites need to improve speed by 25 to 50 percent. HTML5 by itself is good, but the big upside comes with the use of the different binary protocols and content optimization tools.

By the end of 2014, the use of optimized protocols like WebSockets, SPDY, Protobuf, and content optimization will become mainstream.

2. Cloud downtime - online showstopper for business

With even giants like Amazon and Google experiencing web outages, we are likely to see more setbacks during 2014. The increasing traffic volume and much more complex applications will become a challenge even for the big websites. We will see some real and quite humiliating showstoppers in 2014 for online business.

E-commerce companies need to start preparing for 2014 with real outside testing failover between data center and vendors, recovery time, trigger validation, data consistency and fall-back procedure.

3. Overload traffic - CDN gets a new angle

Content delivery network (CDN) gets a new angle. Social media has brought a new level of risk to IT departments as a new type of traffic spike emerges. Now, in addition to traditional hacking, websites need to be aware of social media driven "attacks" that can change traffic levels of 100 Gb/s or more from real users. Regardless of whether the attack is a malicious hack or a Facebook post or an organized tweet – very few enterprise infrastructures can handle this load. Normal DDoS protection will not work. Only large CDN providers will be able to absorb the load without caving in.

4. Mobile hacking

With new and much improved services for mobile such as banking, gaming etc., hackers have found new targets. The combination of traditional web hacking and knowledge about apps and mobile operating systems will create a new battleground. There are no new crimes, only new venues. And with the explosive growth of mobile services, it would be naïve to think that this field will remain unobserved by the criminal hacker networks.

Hot Topics

The Latest

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...

Many organizations assumed their infrastructure strategy was settled. It had been implemented, optimized and built into long-term plans. Recent changes in technology and vendor consolidation are forcing a second look. Cloud outages and licensing changes have exposed how much dependency exists on a small number of platforms. As a result, organizations are reevaluating whether those decisions still hold up under current conditions ...

Edge AI is strategically embedded in core IT and infrastructure spending across industries, according to the 2026 Edge AI Survey from ZEDEDA. The research shows that 83% of C-suite and IT executive respondents say edge AI is important to their core business strategy ...

As AI adoption accelerates, operational complexity — not model intelligence — is becoming the primary barrier to reliable AI at scale, according to the State of AI Engineering 2026 from Datadog ... The report highlights a compounding complexity challenge as AI systems scale ... Around 5% of AI model requests fail in production, with nearly 60% of those failures caused by capacity limits ...

For years, production operations teams have treated alert fatigue as a quality-of-life problem: something that makes on-call rotations miserable but isn't considered a direct contributor to outages. That framing doesn't capture how these systems fail, and we now have data to show why. More importantly, it's now clear alert fatigue is a symptom of a deeper issue: production systems have outgrown the current operational approaches ...

I was on a customer call last fall when an enterprise architect said something I haven't been able to shake. Her team had just spent four months trying to swap one AI vendor for another. The original plan said three weeks. "We didn't switch vendors," she told me. "We rebuilt half our integrations and discovered what we'd actually been depending on." Most enterprise leaders don't expect that to be the experience ...

Ask any senior SRE or platform engineer what keeps them up at night, and the answer probably isn't the monitoring tool — it's the data feeding it. The proliferation of APM, observability, and AIOps platforms has created a telemetry sprawl problem that most teams manage reactively rather than architect proactively. Metrics are going to one platform. Traces routed somewhere else. Logs duplicated across multiple backends because nobody wants to be caught without them when something breaks. Every redundant stream costs money ...

80% of respondents agree that the IT role is shifting from operators to orchestrators, according to the 2026 IT Trends Report: The Human Side of Autonomous IT from SolarWinds ...