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Key 2014 Trends in Web and Mobile Performance

Sven Hammar

The key 2014 trends in web and mobile performance: a new faster Internet – with optimized protocols:

1. A new faster Internet

Internet giants like Google, AWS and Apple are investing in making the Internet faster. A faster web serves more content, adds and searches, which by end of the day, means revenues for companies like Google, Apple and many e-retailers etc.

Applications and the protocols need to be made more efficient to avoid a painfully (for users) slow web. So, in order just to keep up with the traffic, websites need to improve speed by 25 to 50 percent. HTML5 by itself is good, but the big upside comes with the use of the different binary protocols and content optimization tools.

By the end of 2014, the use of optimized protocols like WebSockets, SPDY, Protobuf, and content optimization will become mainstream.

2. Cloud downtime - online showstopper for business

With even giants like Amazon and Google experiencing web outages, we are likely to see more setbacks during 2014. The increasing traffic volume and much more complex applications will become a challenge even for the big websites. We will see some real and quite humiliating showstoppers in 2014 for online business.

E-commerce companies need to start preparing for 2014 with real outside testing failover between data center and vendors, recovery time, trigger validation, data consistency and fall-back procedure.

3. Overload traffic - CDN gets a new angle

Content delivery network (CDN) gets a new angle. Social media has brought a new level of risk to IT departments as a new type of traffic spike emerges. Now, in addition to traditional hacking, websites need to be aware of social media driven "attacks" that can change traffic levels of 100 Gb/s or more from real users. Regardless of whether the attack is a malicious hack or a Facebook post or an organized tweet – very few enterprise infrastructures can handle this load. Normal DDoS protection will not work. Only large CDN providers will be able to absorb the load without caving in.

4. Mobile hacking

With new and much improved services for mobile such as banking, gaming etc., hackers have found new targets. The combination of traditional web hacking and knowledge about apps and mobile operating systems will create a new battleground. There are no new crimes, only new venues. And with the explosive growth of mobile services, it would be naïve to think that this field will remain unobserved by the criminal hacker networks.

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

Key 2014 Trends in Web and Mobile Performance

Sven Hammar

The key 2014 trends in web and mobile performance: a new faster Internet – with optimized protocols:

1. A new faster Internet

Internet giants like Google, AWS and Apple are investing in making the Internet faster. A faster web serves more content, adds and searches, which by end of the day, means revenues for companies like Google, Apple and many e-retailers etc.

Applications and the protocols need to be made more efficient to avoid a painfully (for users) slow web. So, in order just to keep up with the traffic, websites need to improve speed by 25 to 50 percent. HTML5 by itself is good, but the big upside comes with the use of the different binary protocols and content optimization tools.

By the end of 2014, the use of optimized protocols like WebSockets, SPDY, Protobuf, and content optimization will become mainstream.

2. Cloud downtime - online showstopper for business

With even giants like Amazon and Google experiencing web outages, we are likely to see more setbacks during 2014. The increasing traffic volume and much more complex applications will become a challenge even for the big websites. We will see some real and quite humiliating showstoppers in 2014 for online business.

E-commerce companies need to start preparing for 2014 with real outside testing failover between data center and vendors, recovery time, trigger validation, data consistency and fall-back procedure.

3. Overload traffic - CDN gets a new angle

Content delivery network (CDN) gets a new angle. Social media has brought a new level of risk to IT departments as a new type of traffic spike emerges. Now, in addition to traditional hacking, websites need to be aware of social media driven "attacks" that can change traffic levels of 100 Gb/s or more from real users. Regardless of whether the attack is a malicious hack or a Facebook post or an organized tweet – very few enterprise infrastructures can handle this load. Normal DDoS protection will not work. Only large CDN providers will be able to absorb the load without caving in.

4. Mobile hacking

With new and much improved services for mobile such as banking, gaming etc., hackers have found new targets. The combination of traditional web hacking and knowledge about apps and mobile operating systems will create a new battleground. There are no new crimes, only new venues. And with the explosive growth of mobile services, it would be naïve to think that this field will remain unobserved by the criminal hacker networks.

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...