Key E-Commerce Trends in 2016
February 19, 2016

Sven Hammar
Apica

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The following are my predictions for three trends in e-commerce 2016:

1. Continuous technological development with multiple choices

Players in e-commerce today have far more choices of infrastructure for their digital market places, with migration to the cloud and especially hybrid platforms, which sets higher demands on testing and quality assurance of the e-commerce platforms for optimal reliability. Customers are becoming more discerning and do not accept technically substandard or slow sites.

2. New opportunities with API

APIs (how different application programs can communicate with a specific software) create great opportunities for e-commerce businesses. Internet connects people and computers, while the API (application program interface) uses hardware and software to exchange information through these contacts. API creates new opportunities for e-commerce businesses to generate new revenue streams by improving the performance of the platform and provides customers with a more complete site with multiple products and services based on individualized data.

3. Performance as a competitive advantage

Technical performance will become a stronger competitive advantage. With the same stock on offer and price as the (often) only distinguishing factor, the performance of the e-commerce platforms will become increasingly important: Google ranks companies mainly on response times, and the winners are the ones who end up on page one for services and products of similar nature.

Sven Hammar is Chief Strategy Officer and Founder of Apica
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