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LiveAction Adds First Middle East Distribution Partner

LiveAction announced its partnership with Shifra, a leading provider of network and communications solutions. With a primary focus on the Middle East, Shifra will deliver LiveAction’s full product portfolio in addition to technical, pre- and post-sales support.

The offering will include LiveAction’s leading network performance management (NPM) solutions. LiveAction’s Network Intelligence platform transforms complex data into actionable insights, providing organizations with a comprehensive view of their network. NetOps professionals can rapidly take action to resolve network issues at scale, increase employee productivity, and reduce business risk. LiveAction’s LiveNX NPM platform enables comprehensive network observability that spans the entire network – on-premises, WAN, SD-WAN, cloud, or hybrid. The LiveWire packet capture solution solves complex network events faster with forensic-level analytics that help eliminate blind spots in any network.

“There’s a massive opportunity for LiveAction and our partners in the Middle East. Our partnership with Shifra not only plays an important role in our growth into new verticals and geographies, but it upholds our commitment to providing our partners and customers with end-to-end performance visibility,” said Luke Millar, International Channel Director, LiveAction.

“Partnering with LiveAction delivers on our commitment to pursue the Middle East market with the aim of helping a broad range of partners and customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” said Nour Nour, Director of Tech and Business Development, Shifra.

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LiveAction Adds First Middle East Distribution Partner

LiveAction announced its partnership with Shifra, a leading provider of network and communications solutions. With a primary focus on the Middle East, Shifra will deliver LiveAction’s full product portfolio in addition to technical, pre- and post-sales support.

The offering will include LiveAction’s leading network performance management (NPM) solutions. LiveAction’s Network Intelligence platform transforms complex data into actionable insights, providing organizations with a comprehensive view of their network. NetOps professionals can rapidly take action to resolve network issues at scale, increase employee productivity, and reduce business risk. LiveAction’s LiveNX NPM platform enables comprehensive network observability that spans the entire network – on-premises, WAN, SD-WAN, cloud, or hybrid. The LiveWire packet capture solution solves complex network events faster with forensic-level analytics that help eliminate blind spots in any network.

“There’s a massive opportunity for LiveAction and our partners in the Middle East. Our partnership with Shifra not only plays an important role in our growth into new verticals and geographies, but it upholds our commitment to providing our partners and customers with end-to-end performance visibility,” said Luke Millar, International Channel Director, LiveAction.

“Partnering with LiveAction delivers on our commitment to pursue the Middle East market with the aim of helping a broad range of partners and customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” said Nour Nour, Director of Tech and Business Development, Shifra.

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Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

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In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

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