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LiveAction Adds First Middle East Distribution Partner

LiveAction announced its partnership with Shifra, a leading provider of network and communications solutions. With a primary focus on the Middle East, Shifra will deliver LiveAction’s full product portfolio in addition to technical, pre- and post-sales support.

The offering will include LiveAction’s leading network performance management (NPM) solutions. LiveAction’s Network Intelligence platform transforms complex data into actionable insights, providing organizations with a comprehensive view of their network. NetOps professionals can rapidly take action to resolve network issues at scale, increase employee productivity, and reduce business risk. LiveAction’s LiveNX NPM platform enables comprehensive network observability that spans the entire network – on-premises, WAN, SD-WAN, cloud, or hybrid. The LiveWire packet capture solution solves complex network events faster with forensic-level analytics that help eliminate blind spots in any network.

“There’s a massive opportunity for LiveAction and our partners in the Middle East. Our partnership with Shifra not only plays an important role in our growth into new verticals and geographies, but it upholds our commitment to providing our partners and customers with end-to-end performance visibility,” said Luke Millar, International Channel Director, LiveAction.

“Partnering with LiveAction delivers on our commitment to pursue the Middle East market with the aim of helping a broad range of partners and customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” said Nour Nour, Director of Tech and Business Development, Shifra.

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LiveAction Adds First Middle East Distribution Partner

LiveAction announced its partnership with Shifra, a leading provider of network and communications solutions. With a primary focus on the Middle East, Shifra will deliver LiveAction’s full product portfolio in addition to technical, pre- and post-sales support.

The offering will include LiveAction’s leading network performance management (NPM) solutions. LiveAction’s Network Intelligence platform transforms complex data into actionable insights, providing organizations with a comprehensive view of their network. NetOps professionals can rapidly take action to resolve network issues at scale, increase employee productivity, and reduce business risk. LiveAction’s LiveNX NPM platform enables comprehensive network observability that spans the entire network – on-premises, WAN, SD-WAN, cloud, or hybrid. The LiveWire packet capture solution solves complex network events faster with forensic-level analytics that help eliminate blind spots in any network.

“There’s a massive opportunity for LiveAction and our partners in the Middle East. Our partnership with Shifra not only plays an important role in our growth into new verticals and geographies, but it upholds our commitment to providing our partners and customers with end-to-end performance visibility,” said Luke Millar, International Channel Director, LiveAction.

“Partnering with LiveAction delivers on our commitment to pursue the Middle East market with the aim of helping a broad range of partners and customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” said Nour Nour, Director of Tech and Business Development, Shifra.

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AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...