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LiveAction Adds First Middle East Distribution Partner

LiveAction announced its partnership with Shifra, a leading provider of network and communications solutions. With a primary focus on the Middle East, Shifra will deliver LiveAction’s full product portfolio in addition to technical, pre- and post-sales support.

The offering will include LiveAction’s leading network performance management (NPM) solutions. LiveAction’s Network Intelligence platform transforms complex data into actionable insights, providing organizations with a comprehensive view of their network. NetOps professionals can rapidly take action to resolve network issues at scale, increase employee productivity, and reduce business risk. LiveAction’s LiveNX NPM platform enables comprehensive network observability that spans the entire network – on-premises, WAN, SD-WAN, cloud, or hybrid. The LiveWire packet capture solution solves complex network events faster with forensic-level analytics that help eliminate blind spots in any network.

“There’s a massive opportunity for LiveAction and our partners in the Middle East. Our partnership with Shifra not only plays an important role in our growth into new verticals and geographies, but it upholds our commitment to providing our partners and customers with end-to-end performance visibility,” said Luke Millar, International Channel Director, LiveAction.

“Partnering with LiveAction delivers on our commitment to pursue the Middle East market with the aim of helping a broad range of partners and customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” said Nour Nour, Director of Tech and Business Development, Shifra.

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LiveAction Adds First Middle East Distribution Partner

LiveAction announced its partnership with Shifra, a leading provider of network and communications solutions. With a primary focus on the Middle East, Shifra will deliver LiveAction’s full product portfolio in addition to technical, pre- and post-sales support.

The offering will include LiveAction’s leading network performance management (NPM) solutions. LiveAction’s Network Intelligence platform transforms complex data into actionable insights, providing organizations with a comprehensive view of their network. NetOps professionals can rapidly take action to resolve network issues at scale, increase employee productivity, and reduce business risk. LiveAction’s LiveNX NPM platform enables comprehensive network observability that spans the entire network – on-premises, WAN, SD-WAN, cloud, or hybrid. The LiveWire packet capture solution solves complex network events faster with forensic-level analytics that help eliminate blind spots in any network.

“There’s a massive opportunity for LiveAction and our partners in the Middle East. Our partnership with Shifra not only plays an important role in our growth into new verticals and geographies, but it upholds our commitment to providing our partners and customers with end-to-end performance visibility,” said Luke Millar, International Channel Director, LiveAction.

“Partnering with LiveAction delivers on our commitment to pursue the Middle East market with the aim of helping a broad range of partners and customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” said Nour Nour, Director of Tech and Business Development, Shifra.

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One of the earliest lessons I learned from architecting throughput-heavy services is that simplicity wins repeatedly: fewer moving parts, loosely coupled execution (fewer synchronous calls), and precise timing metering. You want data and decisions to travel the shortest possible path. The goal is to build a system where every strategy and each line of code (contention is the key metric) complements the decision trees ...

As discussions around AI "autonomous coworkers" accelerate, many industry projections assume that agents will soon operate alongside human staff in making decisions, taking actions, and managing tasks with minimal oversight. But a growing number of critics (including some of the developers building these systems) argue that the industry still has a long way to go to be able to treat AI agents like fully trusted teammates ...

Enterprise AI has entered a transformational phase where, according to Digitate's recently released survey, Agentic AI and the Future of Enterprise IT, companies are moving beyond traditional automation toward Agentic AI systems designed to reason, adapt, and collaborate alongside human teams ...

The numbers back this urgency up. A recent Zapier survey shows that 92% of enterprises now treat AI as a top priority. Leaders want it, and teams are clamoring for it. But if you look closer at the operations of these companies, you see a different picture. The rollout is slow. The results are often delayed. There's a disconnect between what leaders want and what their technical infrastructure can handle ...

Kyndryl's 2025 Readiness Report revealed that 61% of global business and technology leaders report increasing pressure from boards and regulators to prove AI's ROI. As the technology evolves and expectations continue to rise, leaders are compelled to generate and prove impact before scaling further. This will lead to a decisive turning point in 2026 ...

Cloudflare's disruption illustrates how quickly a single provider's issue cascades into widespread exposure. Many organizations don't fully realize how tightly their systems are coupled to thirdparty services, or how quickly availability and security concerns align when those services falter ... You can't avoid these dependencies, but you can understand them ...

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Basic uptime is no longer the gold standard. By 2026, network monitoring must do more than report status, it must explain performance in a hybrid-first world. Networks are no longer just static support systems; they are agile, distributed architectures that sit at the very heart of the customer experience and the business outcomes ... The following five trends represent the new standard for network health, providing a blueprint for teams to move from reactive troubleshooting to a proactive, integrated future ...

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