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Majority of Companies Leveraging the Cloud to Drive Business

Organizations are eager to adopt cloud based architectures in an effort to support their digital transformation efforts, drive efficiencies and strengthen customer satisfaction, according to a new online cloud usage survey conducted by Denodo.

According to the study, the vast majority of those polled (76%) acknowledge using cloud with almost half stating they use Amazon AWS (47%), followed by Microsoft Azure (20%), and Google Cloud Platform (13%). Half of respondents are implementing a virtual private cloud, with cloud provider preferences closely aligned with those stated above.

Participants cited using cloud analytics most frequently for both AWS (49%) and Azure (59%).

“Cloud storage” was the second-most frequent use case on AWS (45%), whereas “cloud data warehouse” was the second most frequent use case on Azure (41%).

Rounding out the top three use cases was “cloud data warehouse” on AWS (40%), and “cloud storage” along with “hybrid integration” on Azure (29% for each use case). Interestingly, “cloud CRM” was an unpopular use case among both AWS and Azure platforms as only a mere 5 percent said they use the cloud for this purpose.

Almost half of all respondents (45%) are leveraging a hybrid cloud model, while 40 percent leverage private cloud/on-prem hybrid, 36 percent leverage public cloud/on-prem hybrid, followed by 23 percent who use a private cloud/public cloud hybrid. One-third of those surveyed acknowledged storing sensitive data in the public cloud, and about the same proportion use cloud security services to protect their data in the cloud. More than half (56%) of survey participants are planning a cloud initiative for 2018.

As organizations move to deploy cloud technology at rapid-fire speed, adopting this approach is not without challenges. With a mix of on-premises and cloud-based data sources, many businesses are turning to data virtualization (DV) solutions to take advantage of the agility and flexibility that the cloud provides, and to ensure business professionals can apply the data found in these growing mixed environments. DV is a real-time, agile, data integration methodology that provides a logical view of all enterprise data without having to replicate information into a physical repository, which costs time, money, and resources.

More specifically, data virtualization is being used to support:

■ Cloud Modernization: Data virtualization facilitates the transition from legacy, typically monolithic applications and application suites deployed on-premises, to specialized SaaS applications in the cloud.

■ Cloud Analytics: Data virtualization enables analytics in the cloud by facilitating the movement of data from on-premises operational systems to an analytics platform, and by providing seamless access to all data.

■ Hybrid Data Fabric: Data virtualization provides a hybrid data fabric by seamlessly integrating data across applications on-premises and in the cloud.

“While transitioning to cloud can be disruptive, data virtualization can help minimize the impact on business by isolating the changes,” said Ravi Shankar, CMO, Denodo. ”Without a proper hybrid integration layer, cloud apps and databases can become siloed. Data virtualization can open these silos and allow users to access all their data and take advantage of cloud modernization, analytics, and hybrid data fabric.”

About the Study: The online survey was conducted in December 2017. The results analyzed in this report were gathered from 109 executives and IT professionals from a diverse group of technical people, including enterprise architects, data architects, IT heads of department, such as Head of Analytics or BI Director, and some VP/CTO level respondents.

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Majority of Companies Leveraging the Cloud to Drive Business

Organizations are eager to adopt cloud based architectures in an effort to support their digital transformation efforts, drive efficiencies and strengthen customer satisfaction, according to a new online cloud usage survey conducted by Denodo.

According to the study, the vast majority of those polled (76%) acknowledge using cloud with almost half stating they use Amazon AWS (47%), followed by Microsoft Azure (20%), and Google Cloud Platform (13%). Half of respondents are implementing a virtual private cloud, with cloud provider preferences closely aligned with those stated above.

Participants cited using cloud analytics most frequently for both AWS (49%) and Azure (59%).

“Cloud storage” was the second-most frequent use case on AWS (45%), whereas “cloud data warehouse” was the second most frequent use case on Azure (41%).

Rounding out the top three use cases was “cloud data warehouse” on AWS (40%), and “cloud storage” along with “hybrid integration” on Azure (29% for each use case). Interestingly, “cloud CRM” was an unpopular use case among both AWS and Azure platforms as only a mere 5 percent said they use the cloud for this purpose.

Almost half of all respondents (45%) are leveraging a hybrid cloud model, while 40 percent leverage private cloud/on-prem hybrid, 36 percent leverage public cloud/on-prem hybrid, followed by 23 percent who use a private cloud/public cloud hybrid. One-third of those surveyed acknowledged storing sensitive data in the public cloud, and about the same proportion use cloud security services to protect their data in the cloud. More than half (56%) of survey participants are planning a cloud initiative for 2018.

As organizations move to deploy cloud technology at rapid-fire speed, adopting this approach is not without challenges. With a mix of on-premises and cloud-based data sources, many businesses are turning to data virtualization (DV) solutions to take advantage of the agility and flexibility that the cloud provides, and to ensure business professionals can apply the data found in these growing mixed environments. DV is a real-time, agile, data integration methodology that provides a logical view of all enterprise data without having to replicate information into a physical repository, which costs time, money, and resources.

More specifically, data virtualization is being used to support:

■ Cloud Modernization: Data virtualization facilitates the transition from legacy, typically monolithic applications and application suites deployed on-premises, to specialized SaaS applications in the cloud.

■ Cloud Analytics: Data virtualization enables analytics in the cloud by facilitating the movement of data from on-premises operational systems to an analytics platform, and by providing seamless access to all data.

■ Hybrid Data Fabric: Data virtualization provides a hybrid data fabric by seamlessly integrating data across applications on-premises and in the cloud.

“While transitioning to cloud can be disruptive, data virtualization can help minimize the impact on business by isolating the changes,” said Ravi Shankar, CMO, Denodo. ”Without a proper hybrid integration layer, cloud apps and databases can become siloed. Data virtualization can open these silos and allow users to access all their data and take advantage of cloud modernization, analytics, and hybrid data fabric.”

About the Study: The online survey was conducted in December 2017. The results analyzed in this report were gathered from 109 executives and IT professionals from a diverse group of technical people, including enterprise architects, data architects, IT heads of department, such as Head of Analytics or BI Director, and some VP/CTO level respondents.

Hot Topics

The Latest

Reliability is no longer proven by uptime alone, according to the The SRE Report 2026 from LogicMonitor. In the AI era, it is experienced through speed, consistency, and user trust, and increasingly judged by business impact. As digital services grow more complex and AI systems move into production, traditional monitoring approaches are struggling to keep pace, increasing the need for AI-first observability that spans applications, infrastructure, and the Internet ...

If AI is the engine of a modern organization, then data engineering is the road system beneath it. You can build the most powerful engine in the world, but without paved roads, traffic signals, and bridges that can support its weight, it will stall. In many enterprises, the engine is ready. The roads are not ...

In the world of digital-first business, there is no tolerance for service outages. Businesses know that outages are the quickest way to lose money and customers. For smaller organizations, unplanned downtime could even force the business to close ... A new study from PagerDuty, The State of AI-First Operations, reveals that companies actively incorporating AI into operations now view operational resilience as a growth driver rather than a cost center. But how are they achieving it? ...

In live financial environments, capital markets software cannot pause for rebuilds. New capabilities are introduced as stacked technology layers to meet evolving demands while systems remain active, data keeps moving, and controls stay intact. AI is no exception, and its opportunities are significant: accelerated decision cycles, compressed manual workflows, and more effective operations across complex environments. The constraint isn't the models themselves, but the architectural environments they enter ...

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

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Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...