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Making Your Service Desk Less Vocal Actually Tells You Things Are as They Should Be

Dennis Drogseth

Optimizing the end-user experience has many dimensions to it, and one key element of them is ensuring that any issues from password reset, to application access, to support for multiple endpoints by a single user are all addressed without your users feeling that they’re queuing up at the Department of Motor Vehicles. This blog leverages EMA research to examine how a truly efficient service desk can make itself all the more effective by becoming more transparent, less verbally visible, and yet ultimately far more end-user empowering.

To begin with, I’d like to make clear that all of the data-specific insights in this blog come from two research projects: ITSM Futures (2015) and Optimizing IT for Financial Performance (Q3 2016). Together these research efforts paint a fairly clear picture of what’s changing in optimizing end-user values — and what’s staying the same.

What’s New (and What’s Not)

If enhanced automation for self-service is a number one functional priority, it’s worth taking a closer look at how this plays out more broadly. When we asked about priorities for self-service management in general (ITSM Futures), we found the following:

1. More effective automation for supporting end-user access to services

1. Knowledge management

3. More effective automation for resolving end-user issues

4. Service catalog

5. Mobile access

6. Enhanced role-based visualization

7. Social media

I’ll be examining the importance of service catalogs and mobile access later in this blog, but in this section I want to focus on the stunning combination right at the top.

Automation enabling access to ITSM and IT application services, along with automation for resolving end-user issues, both underscore the growing need for a time-sensitive approach to caring for end-user support. In other words, organizations need to eliminate the “I’ll get back to you’s!” with no end in sight, and speed up delivery and remediation.

Second in rank — right in the middle of the automation priorities — quite tellingly, is knowledge management. Speed is good, but without added visibility and wisdom, speed can lead to figurative (and sometimes even literal) train wrecks.

Service Catalogs, App Stores: Automated Access With Accountability

In both surveys, we saw a growing requirement for service catalogs, app stores, and the inclusion of both cloud and in-house services as ways of providing users with faster access that is also more flexible and satisfying. Service catalogs and app stores can also ideally create a full audit trail of usage, cost, and any SLA expectations for the ITSM team. In Optimizing IT we found a strong correlation between success and the inclusion of usage, cost, and pricing in service catalogs.

Looking at the success rates reported in both research areas, we also saw the value of integrating cloud services of various kinds (SaaS, IaaS, etc.) with in-house delivered services in service catalogs and app stores. And both surveys also underscored the value service catalogs can provide by giving internal users access to business services such as HR, facilities, legal, marketing, etc.—extending the “end-user experience” discussion to business as well as IT processes.

The Mobile Dilemma and the Mobile Opportunity

In “ITSM Futures,” nearly two-thirds of ITSM teams felt that they were significantly or completely impacted by mobile, upping the ante for end-user support. This is just one of many data points that underscores the rising importance of supporting mobile end users. Mobile is indeed not only creating a new set of lifecycle management requirements, it’s also raising consumer expectations about the speed and efficiencies needed for acceptable IT support. A consumer population, in fact, is far more digitally savvy and likely to seek alternate routes and alternate options when IT support isn’t as it should be.

But the “mobile dilemma” isn’t about “mobile-only.” It’s fundamentally about mobile as a part of an increasingly heterogeneous set of end-user devices. Managing a mixed endpoint population can present huge challenges, affecting everything from onboarding to ensuring high-quality service delivery. So not surprisingly, the vast majority of ITSM teams facing these challenges believe that a unified console for managing both mobile and non-mobile devices is critical. Moreover, when this is done effectively and mobile access can be shared between IT and its customers, the result, as both surveys show, is improved responsiveness to IT service consumers.

Wrapping Up

There are other trends in making the service desk less vocal and more efficient. Although it still scores as a low priority in much of my research, the need for social IT is definitely on the rise. Much of the low score there is due to still early and often crude vendor implementations — but these are picking up. On the other hand, the need for improved peer-to-peer dialog, which social IT can significantly accelerate, scores very high pretty much across the board — suggesting that social IT can and should play a greater role in optimizing end-user experience.

Finally, I’d like to stress that while I’m all for a less vocal, less bureaucratic Motor Vehicles-type environment — I’m not for a voiceless service desk. There will always be, as far as I can tell, a need for human dialog when a labyrinth of automation and electronic forms leads the unprepared end users to a virtual high-tech Minotaur. What that will mean with cognitive analytics and bots, only the future can tell us. But right now, I for one am still quite happy when all else fails and I hear a wise, welcoming, and well-informed human voice ready to help me navigate my way through new levels of unexpected automation.

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Making Your Service Desk Less Vocal Actually Tells You Things Are as They Should Be

Dennis Drogseth

Optimizing the end-user experience has many dimensions to it, and one key element of them is ensuring that any issues from password reset, to application access, to support for multiple endpoints by a single user are all addressed without your users feeling that they’re queuing up at the Department of Motor Vehicles. This blog leverages EMA research to examine how a truly efficient service desk can make itself all the more effective by becoming more transparent, less verbally visible, and yet ultimately far more end-user empowering.

To begin with, I’d like to make clear that all of the data-specific insights in this blog come from two research projects: ITSM Futures (2015) and Optimizing IT for Financial Performance (Q3 2016). Together these research efforts paint a fairly clear picture of what’s changing in optimizing end-user values — and what’s staying the same.

What’s New (and What’s Not)

If enhanced automation for self-service is a number one functional priority, it’s worth taking a closer look at how this plays out more broadly. When we asked about priorities for self-service management in general (ITSM Futures), we found the following:

1. More effective automation for supporting end-user access to services

1. Knowledge management

3. More effective automation for resolving end-user issues

4. Service catalog

5. Mobile access

6. Enhanced role-based visualization

7. Social media

I’ll be examining the importance of service catalogs and mobile access later in this blog, but in this section I want to focus on the stunning combination right at the top.

Automation enabling access to ITSM and IT application services, along with automation for resolving end-user issues, both underscore the growing need for a time-sensitive approach to caring for end-user support. In other words, organizations need to eliminate the “I’ll get back to you’s!” with no end in sight, and speed up delivery and remediation.

Second in rank — right in the middle of the automation priorities — quite tellingly, is knowledge management. Speed is good, but without added visibility and wisdom, speed can lead to figurative (and sometimes even literal) train wrecks.

Service Catalogs, App Stores: Automated Access With Accountability

In both surveys, we saw a growing requirement for service catalogs, app stores, and the inclusion of both cloud and in-house services as ways of providing users with faster access that is also more flexible and satisfying. Service catalogs and app stores can also ideally create a full audit trail of usage, cost, and any SLA expectations for the ITSM team. In Optimizing IT we found a strong correlation between success and the inclusion of usage, cost, and pricing in service catalogs.

Looking at the success rates reported in both research areas, we also saw the value of integrating cloud services of various kinds (SaaS, IaaS, etc.) with in-house delivered services in service catalogs and app stores. And both surveys also underscored the value service catalogs can provide by giving internal users access to business services such as HR, facilities, legal, marketing, etc.—extending the “end-user experience” discussion to business as well as IT processes.

The Mobile Dilemma and the Mobile Opportunity

In “ITSM Futures,” nearly two-thirds of ITSM teams felt that they were significantly or completely impacted by mobile, upping the ante for end-user support. This is just one of many data points that underscores the rising importance of supporting mobile end users. Mobile is indeed not only creating a new set of lifecycle management requirements, it’s also raising consumer expectations about the speed and efficiencies needed for acceptable IT support. A consumer population, in fact, is far more digitally savvy and likely to seek alternate routes and alternate options when IT support isn’t as it should be.

But the “mobile dilemma” isn’t about “mobile-only.” It’s fundamentally about mobile as a part of an increasingly heterogeneous set of end-user devices. Managing a mixed endpoint population can present huge challenges, affecting everything from onboarding to ensuring high-quality service delivery. So not surprisingly, the vast majority of ITSM teams facing these challenges believe that a unified console for managing both mobile and non-mobile devices is critical. Moreover, when this is done effectively and mobile access can be shared between IT and its customers, the result, as both surveys show, is improved responsiveness to IT service consumers.

Wrapping Up

There are other trends in making the service desk less vocal and more efficient. Although it still scores as a low priority in much of my research, the need for social IT is definitely on the rise. Much of the low score there is due to still early and often crude vendor implementations — but these are picking up. On the other hand, the need for improved peer-to-peer dialog, which social IT can significantly accelerate, scores very high pretty much across the board — suggesting that social IT can and should play a greater role in optimizing end-user experience.

Finally, I’d like to stress that while I’m all for a less vocal, less bureaucratic Motor Vehicles-type environment — I’m not for a voiceless service desk. There will always be, as far as I can tell, a need for human dialog when a labyrinth of automation and electronic forms leads the unprepared end users to a virtual high-tech Minotaur. What that will mean with cognitive analytics and bots, only the future can tell us. But right now, I for one am still quite happy when all else fails and I hear a wise, welcoming, and well-informed human voice ready to help me navigate my way through new levels of unexpected automation.

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...