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Microsoft Report: Digital Preparedness Helps Organizations Adapt to Pandemic

Overwhelmingly, business leaders cited digital preparedness as key to their ability to adapt, according to an in-depth study by the Economist Intelligence Unit (EIU), commissioned by Microsoft, looking into how the relationship between technology, business and people evolved during the COVID-19 pandemic.

The mass move to remote work also led to a heightened focus on employee engagement — so much so that empowerment topics like skill-building, well-being and creating lasting benefits for society at large now lead the transformation agenda for many organizations.


The EIU research seeks to unlock insights from the past year and focus on the way forward. The study looked specifically at supply chains, remote work, predictive analytics, decision-making, and employee safety and well-being.

Researchers connected the dots between organizations' digital maturity and their ability to weather the unprecedented disruption and found a strong correlation: The more focused companies were on digital transformation, the faster they were able to recover operations and empower people to move forward.

"The COVID-19 pandemic showed how digital tools are critical in allowing businesses to create agility and respond to major disruption," said Michael Gold, managing editor, The Economist Intelligence Unit. "But this study shows that it's not just about business. Companies overwhelmingly see digital transformation as crucial in overcoming skills gaps, engaging employees and delivering broader benefits to society."

Focus on Employee Engagement

The study showed a renewed focus across industries toward engaging and connecting people to each other, to their work and to a shared sense of purpose.

The percentage of all respondents citing employee engagement as a technology imperative shot up from 24% pre-pandemic to 36% in the COVID era, and was up by 10 or more percentage points in manufacturing, financial services, retail and education.

Concern for people and society showed up in other ways as well, with most companies saying that the pandemic has highlighted the need to contribute more powerfully to social outcomes — 75% said digital transformation should go beyond business success to support societal improvements like creating a more inclusive, accessible workforce and addressing carbon footprints and climate change.

Technology Investments Accelerating

Digital tools became indispensable infrastructure across industries. Those with robust digital footprints reported more agility in facilitating remote work, supporting distributed roles, recovering disrupted supply chains and transacting with customers in new ways. But although digital transformation enabled business continuity, the study also revealed gaps in skilling, privacy, security and compliance as organizations apply new technologies.

Prepared or not, organizations across industries accelerated their transformation initiatives and began to rely more heavily on digital tools. Here cloud technology led the way, with 50% of organizations saying it played a critical role in their COVID-era operations. That was followed by technologies to enable remote work (40%), artificial intelligence and machine learning (33%), and the Internet of Things (31%).

Impacts on Specific Industries

Because each industry operates differently, the pandemic exposed digital gaps in different ways. Educators expressed concerns about access and inclusion, while automakers focused on climate change.

Across all industries, the human side of technology transcended their responses and, in some ways, overshadowed benefits to business.

Study highlights by industry include the following:

Automotive respondents were far more likely to cite climate change as a primary benefit of digital transformation. The industry also is investing in automation, process efficiency and enhancing digital skills among the workforce.

Education respondents cite skill-building and inclusivity as top benefits of digital transformation in their industry, but they're concerned about a lack of tools creating a barrier to digital progress, as well as the fragmented application of technology across departments.

Financial services organizations were the most prepared digitally to meet the challenges of regional lockdowns and supply-chain disruptions. Financial services respondents were the most likely to agree that the pandemic highlighted the competitive edge of digitally prepared companies.

Government organizations had an easier time obtaining budget to invest in technologies once the pandemic hit and generally prioritized tools to facilitate remote work and collaboration. However, skills and talent gaps — as well as perceived negative impacts associated with new technology — remain barriers to digital transformation.

Healthcare organizations relying heavily on in-person interaction may have had the most transformation to do when the pandemic hit, with regard to remote employee and patient experiences. While maintaining strict compliance with patient privacy regulations, administrators and clinicians rapidly expanded and adopted virtual capabilities as the pressure of COVID forced increased investments.

Manufacturing, pre-pandemic, was already working to address a skills gap. The sector also cited diversity and inclusion, skill-building and climate change among their top concerns that digital transformation can help address.

Media and communicationsrespondents expressed concerns about keeping up with the pace of technological change and shared their belief that combatting disinformation will be the key benefit of digital transformation in the industry.

Retail and consumer goods providers expressed optimism that digital transformation would enhance job prospects and was the industry most likely to focus on the positive societal impacts of the shift to distributed and remote working.

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

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Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Microsoft Report: Digital Preparedness Helps Organizations Adapt to Pandemic

Overwhelmingly, business leaders cited digital preparedness as key to their ability to adapt, according to an in-depth study by the Economist Intelligence Unit (EIU), commissioned by Microsoft, looking into how the relationship between technology, business and people evolved during the COVID-19 pandemic.

The mass move to remote work also led to a heightened focus on employee engagement — so much so that empowerment topics like skill-building, well-being and creating lasting benefits for society at large now lead the transformation agenda for many organizations.


The EIU research seeks to unlock insights from the past year and focus on the way forward. The study looked specifically at supply chains, remote work, predictive analytics, decision-making, and employee safety and well-being.

Researchers connected the dots between organizations' digital maturity and their ability to weather the unprecedented disruption and found a strong correlation: The more focused companies were on digital transformation, the faster they were able to recover operations and empower people to move forward.

"The COVID-19 pandemic showed how digital tools are critical in allowing businesses to create agility and respond to major disruption," said Michael Gold, managing editor, The Economist Intelligence Unit. "But this study shows that it's not just about business. Companies overwhelmingly see digital transformation as crucial in overcoming skills gaps, engaging employees and delivering broader benefits to society."

Focus on Employee Engagement

The study showed a renewed focus across industries toward engaging and connecting people to each other, to their work and to a shared sense of purpose.

The percentage of all respondents citing employee engagement as a technology imperative shot up from 24% pre-pandemic to 36% in the COVID era, and was up by 10 or more percentage points in manufacturing, financial services, retail and education.

Concern for people and society showed up in other ways as well, with most companies saying that the pandemic has highlighted the need to contribute more powerfully to social outcomes — 75% said digital transformation should go beyond business success to support societal improvements like creating a more inclusive, accessible workforce and addressing carbon footprints and climate change.

Technology Investments Accelerating

Digital tools became indispensable infrastructure across industries. Those with robust digital footprints reported more agility in facilitating remote work, supporting distributed roles, recovering disrupted supply chains and transacting with customers in new ways. But although digital transformation enabled business continuity, the study also revealed gaps in skilling, privacy, security and compliance as organizations apply new technologies.

Prepared or not, organizations across industries accelerated their transformation initiatives and began to rely more heavily on digital tools. Here cloud technology led the way, with 50% of organizations saying it played a critical role in their COVID-era operations. That was followed by technologies to enable remote work (40%), artificial intelligence and machine learning (33%), and the Internet of Things (31%).

Impacts on Specific Industries

Because each industry operates differently, the pandemic exposed digital gaps in different ways. Educators expressed concerns about access and inclusion, while automakers focused on climate change.

Across all industries, the human side of technology transcended their responses and, in some ways, overshadowed benefits to business.

Study highlights by industry include the following:

Automotive respondents were far more likely to cite climate change as a primary benefit of digital transformation. The industry also is investing in automation, process efficiency and enhancing digital skills among the workforce.

Education respondents cite skill-building and inclusivity as top benefits of digital transformation in their industry, but they're concerned about a lack of tools creating a barrier to digital progress, as well as the fragmented application of technology across departments.

Financial services organizations were the most prepared digitally to meet the challenges of regional lockdowns and supply-chain disruptions. Financial services respondents were the most likely to agree that the pandemic highlighted the competitive edge of digitally prepared companies.

Government organizations had an easier time obtaining budget to invest in technologies once the pandemic hit and generally prioritized tools to facilitate remote work and collaboration. However, skills and talent gaps — as well as perceived negative impacts associated with new technology — remain barriers to digital transformation.

Healthcare organizations relying heavily on in-person interaction may have had the most transformation to do when the pandemic hit, with regard to remote employee and patient experiences. While maintaining strict compliance with patient privacy regulations, administrators and clinicians rapidly expanded and adopted virtual capabilities as the pressure of COVID forced increased investments.

Manufacturing, pre-pandemic, was already working to address a skills gap. The sector also cited diversity and inclusion, skill-building and climate change among their top concerns that digital transformation can help address.

Media and communicationsrespondents expressed concerns about keeping up with the pace of technological change and shared their belief that combatting disinformation will be the key benefit of digital transformation in the industry.

Retail and consumer goods providers expressed optimism that digital transformation would enhance job prospects and was the industry most likely to focus on the positive societal impacts of the shift to distributed and remote working.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...