How Fast is Fast Enough? Consumers Expect Mobile Apps to Launch in 3 Seconds or Less
February 09, 2018

Shlomi Gian
PacketZoom

Share this

Mobile app performance is still a significant issue. The Effect of Mobile Network Performance on Mobile App Users, a study conducted by PacketZoom, showed that 66% of consumers say reliable mobile app performance is "very important" — second only to mobile app security.


The majority of users (71%) in the study expect apps to load within three seconds and 63% abandon an app that takes more than five seconds to load.


The study also found direct correlation between mobile app performance and the brand perception. Consumers express impatience and frustration when it comes to poor performing mobile apps.


Other Study Highlights:

■ Most users (67%) spend time on their mobile apps while at home using wifi networks, yet 86% of users reported some mobile app performance issues in the past six months.

■ When using a poor performing mobile app: 44% of users would close the app, 34% would be less likely to use the app again and 32% would uninstall the app altogether.

■ 55% of users are likely to use a fast and reliable mobile app again; 33% are likely to use it longer (i.e., spend more time on the app) and 29% would prefer it over a competitive app.

Methdology: The study included over 2,000 mobile app users in partnership with mobile ad platform Tapjoy.

Shlomi Gian is CEO of PacketZoom
Share this

The Latest

February 27, 2020

The Cloud Performance Benchmark from ThousandEyes compares global network performance and connectivity differences between the five major public cloud providers — Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, Alibaba Cloud and IBM Cloud — proving that, when it comes to performance, not all clouds are created equal ...

February 26, 2020

For the past 10 years, the majority of CIOs have had a transformational focus (currently 42%), however, this year, there is strong momentum in CIOs taking on more strategic responsibilities (40%), according to the 2020 State of the CIO research from IDG's CIO ...

February 25, 2020
A widening gap between IT resources and the demands of managing the increasing scale and complexity of enterprise cloud ecosystems is evident, according to <span style="font-style: italic;">Top challenges for CIOs on the road to the AI-driven autonomous cloud</span>, a new report based on a global survey of 800 CIOs conducted by Vanson Bourne and commissioned by Dynatrace ...
February 24, 2020

The tech world may be falling in love with artificial intelligence and automation, but when it comes to managing critical assets, old school tools like spreadsheets are still in common use. A new survey by Ivanti illustrates how these legacy tools are forcing IT to waste valuable time analyzing assets due to incomplete data ...

February 20, 2020

Over 70% of C-Suite decision makers believe business innovation and staff retention are driven by improved visibility into network and application performance, according to Rethink Possible: Visibility and Network Performance – The Pillars of Business Success, a survey
conducted by Riverbed ...

February 19, 2020

Modern enterprises rely upon their IT departments to deliver a seamless digital customer experience. Performance and availability are the foundational stepping stones to delivering that customer experience. Along those lines, this month we released a new research study titled the IT Downtime Detection and Mitigation Report that contains recommendations on how to best prevent, detect or mitigate brownouts and outages, given the context of today’s IT transformation trends ...

February 18, 2020

While Application Performance Management (APM) has become mainstream, with a majority of tech pros using APM tools regularly, there's work to be done to move beyond troubleshooting ...

February 13, 2020

Over the last few decades, IT departments have decreased budgets in part because of recession. As a result, they have are being asked to do more with less. The increase in work has amplified the need for automation ...

February 12, 2020

Many variables must align for optimum APM, and security is certainly among them. I offer the following APM predictions for 2020, which revolve around the reality that we will definitely begin to see much deeper integration of WAN technology on the security front. Look for this integration to take shape in the following ways ...

February 11, 2020

When it comes to growing a successful company, research shows it isn't about getting the most out of employees, but delivering an experience that empowers them to be and do their best. And according to Priming a New Era of Digital Wellness, a new study conducted by Quartz Insights in partnership with Citrix Systems, technology is the secret to doing so ...