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How Fast is Fast Enough? Consumers Expect Mobile Apps to Launch in 3 Seconds or Less

Shlomi Gian

Mobile app performance is still a significant issue. The Effect of Mobile Network Performance on Mobile App Users, a study conducted by PacketZoom, showed that 66% of consumers say reliable mobile app performance is "very important" — second only to mobile app security.


The majority of users (71%) in the study expect apps to load within three seconds and 63% abandon an app that takes more than five seconds to load.


The study also found direct correlation between mobile app performance and the brand perception. Consumers express impatience and frustration when it comes to poor performing mobile apps.


Other Study Highlights:

■ Most users (67%) spend time on their mobile apps while at home using wifi networks, yet 86% of users reported some mobile app performance issues in the past six months.

■ When using a poor performing mobile app: 44% of users would close the app, 34% would be less likely to use the app again and 32% would uninstall the app altogether.

■ 55% of users are likely to use a fast and reliable mobile app again; 33% are likely to use it longer (i.e., spend more time on the app) and 29% would prefer it over a competitive app.

Methdology: The study included over 2,000 mobile app users in partnership with mobile ad platform Tapjoy.

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Azul

How Fast is Fast Enough? Consumers Expect Mobile Apps to Launch in 3 Seconds or Less

Shlomi Gian

Mobile app performance is still a significant issue. The Effect of Mobile Network Performance on Mobile App Users, a study conducted by PacketZoom, showed that 66% of consumers say reliable mobile app performance is "very important" — second only to mobile app security.


The majority of users (71%) in the study expect apps to load within three seconds and 63% abandon an app that takes more than five seconds to load.


The study also found direct correlation between mobile app performance and the brand perception. Consumers express impatience and frustration when it comes to poor performing mobile apps.


Other Study Highlights:

■ Most users (67%) spend time on their mobile apps while at home using wifi networks, yet 86% of users reported some mobile app performance issues in the past six months.

■ When using a poor performing mobile app: 44% of users would close the app, 34% would be less likely to use the app again and 32% would uninstall the app altogether.

■ 55% of users are likely to use a fast and reliable mobile app again; 33% are likely to use it longer (i.e., spend more time on the app) and 29% would prefer it over a competitive app.

Methdology: The study included over 2,000 mobile app users in partnership with mobile ad platform Tapjoy.

Hot Topics

The Latest

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

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An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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Azul