How Fast is Fast Enough? Consumers Expect Mobile Apps to Launch in 3 Seconds or Less
February 09, 2018

Shlomi Gian
PacketZoom

Share this

Mobile app performance is still a significant issue. The Effect of Mobile Network Performance on Mobile App Users, a study conducted by PacketZoom, showed that 66% of consumers say reliable mobile app performance is "very important" — second only to mobile app security.


The majority of users (71%) in the study expect apps to load within three seconds and 63% abandon an app that takes more than five seconds to load.


The study also found direct correlation between mobile app performance and the brand perception. Consumers express impatience and frustration when it comes to poor performing mobile apps.


Other Study Highlights:

■ Most users (67%) spend time on their mobile apps while at home using wifi networks, yet 86% of users reported some mobile app performance issues in the past six months.

■ When using a poor performing mobile app: 44% of users would close the app, 34% would be less likely to use the app again and 32% would uninstall the app altogether.

■ 55% of users are likely to use a fast and reliable mobile app again; 33% are likely to use it longer (i.e., spend more time on the app) and 29% would prefer it over a competitive app.

Methdology: The study included over 2,000 mobile app users in partnership with mobile ad platform Tapjoy.

Shlomi Gian is CEO of PacketZoom
Share this

The Latest

May 19, 2022

Recently, a regional healthcare organization wanted to retire its legacy monitoring tools and adopt AIOps. The organization asked Windward Consulting to implement an AIOps strategy that would help streamline its outdated and unwieldy IT system management. Our team's AIOps implementation process helped this client and can help others in the industry too. Here's what my team did ...

May 18, 2022

You've likely heard it before: every business is a digital business. However, some businesses and sectors digitize more quickly than others. Healthcare has traditionally been on the slower side of digital transformation and technology adoption, but that's changing. As healthcare organizations roll out innovations at increasing velocity, they must build a long-term strategy for how they will maintain the uptime of their critical apps and services. And there's only one tool that can ensure this continuous availability in our modern IT ecosystems. AIOps can help IT Operations teams ensure the uptime of critical apps and services ...

May 17, 2022

Between 2012 to 2015 all of the hyperscalers attempted to use the legacy APM solutions to improve their own visibility. To no avail. The problem was that none of the previous generations of APM solutions could match the scaling demand, nor could they provide interoperability due to their proprietary and exclusive agentry ...

May 16, 2022

The DevOps journey begins by understanding a team's DevOps flow and identifying precisely what tasks deliver the best return on engineers' time when automated. The rest of this blog will help DevOps team managers by outlining what jobs can — and should be automated ...

May 12, 2022

A survey from Snow Software polled more than 500 IT leaders to determine the current state of cloud infrastructure. Nearly half of the IT leaders who responded agreed that cloud was critical to operations during the pandemic with the majority deploying a hybrid cloud strategy consisting of both public and private clouds. Unsurprisingly, over the last 12 months, the majority of respondents had increased overall cloud spend — a substantial increase over the 2020 findings ...

May 11, 2022

As we all know, the drastic changes in the world have caused the workforce to take a hybrid approach over the last two years. A lot of that time, being fully remote. With the back and forth between home and office, employees need ways to stay productive and access useful information necessary to complete their daily work. The ability to obtain a holistic view of data relevant to the user and get answers to topics, no matter the worker's location, is crucial for a successful and efficient hybrid working environment ...

May 10, 2022

For the past decade, Application Performance Management has been a capability provided by a very small and exclusive set of vendors. These vendors provided a bolt-on solution that provided monitoring capabilities without requiring developers to take ownership of instrumentation and monitoring. You may think of this as a benefit, but in reality, it was not ...

May 05, 2022

Mohan Kompella, VP of Product Marketing at BigPanda, answers the question: How can AIOps contribute to greater achievement in global enterprises? ...

May 04, 2022

Increasingly, more and more software is being delivered as software as a service (SaaS). Gartner forecasts the SaaS market to continue to expand to $145B in 2022. Consumers and businesses not only have become accustomed to, but also expect SaaS-based solutions, even more so in the post-COVID world. This new frontier allows features to be rolled out at an unparalleled velocity paving the way for continuous innovation and sustainable competitive advantages ...