Mobile Broadband Performance Expectations Higher Than Ever
September 10, 2015

John Reister
Vasona Networks

Share this

The importance of mobile Internet performance for smartphone owners is increasing, with expectations at an all-time high, according to Vasona Network’s annual survey of smartphone owners.

At the same time, there is a trend of gradually increasing satisfaction with the performance of mobile data services, and more consumers are inclined to recommend their provider. While perception of mobile data performance improves, simultaneous trends of data plan upgrades point to constantly moving targets for wireless carriers to continue meeting expectations.

According to the survey:

■ The importance of mobile Internet performance when choosing a service provider rose again from 32% in 2014 to 35% this year

■ Users expecting “good mobile data performance all of the time, with no temporary hiccups or outages” remains high at 73% versus 72% last year

■ 32% of smartphone owners have upgraded their mobile data plans during the past year, with an additional 10% planning to do so within the next year.

While the importance of mobile Internet performance to smartphone owners continues rising, survey results indicate more satisfaction along these lines:

■ 35% of respondents believe that their provider offers the best mobile broadband performance available, up from 31% last year

■ 46% would recommend switching to their provider, up from 42% last year

■ 28% now think that they can get better performance by switching, down from 32% last year

■ 32% say that the mobile broadband experience offered by their provider has gotten better during the past year, while only 15% think that it has gotten worse

Mobile operators have made good headway in efforts to deliver solid data experiences. This positive trend is notable, but with one third of smartphone owners recently upgrading plans and more planning to do so soon, it remains important that carriers innovate with technologies that are responsive to rising demand and able to efficiently utilize available spectrum.

Additional findings from the survey suggest that operators should focus on improving mobile browsing performance. A majority of respondents (60%) say that “web pages loading slowly or not at all” is the single most frustrating experience when networks are slow. This is up from 54% last year. And when apps don’t work, operators still get the most blame at 56%, which is more than app makers, device manufacturers or OS developers combined.

John Reister is VP of Marketing and Product Management for Vasona Networks.


Share this

The Latest

June 25, 2020

I've had the opportunity to work with a number of organizations embarking on their AIOps journey. I always advise them to start by evaluating their needs and the possibilities AIOps can bring to them through five different levels of AIOps maturity. This is a strategic approach that allows enterprises to achieve complete automation for long-term success ...

June 24, 2020

Sumo Logic recently commissioned an independent market research study to understand the industry momentum behind continuous intelligence — and the necessity for digital organizations to embrace a cloud-native, real-time continuous intelligence platform to support the speed and agility of business for faster decision-making, optimizing security, driving new innovation and delivering world-class customer experiences. Some of the key findings include ...

June 23, 2020

When it comes to viruses, it's typically those of the computer/digital variety that IT is concerned about. But with the ongoing pandemic, IT operations teams are on the hook to maintain business functions in the midst of rapid and massive change. One of the biggest challenges for businesses is the shift to remote work at scale. Ensuring that they can continue to provide products and services — and satisfy their customers — against this backdrop is challenging for many ...

June 22, 2020

Teams tasked with developing and delivering software are under pressure to balance the business imperative for speed with high customer expectations for quality. In the course of trying to achieve this balance, engineering organizations rely on a variety of tools, techniques and processes. The 2020 State of Software Quality report provides a snapshot of the key challenges organizations encounter when it comes to delivering quality software at speed, as well as how they are approaching these hurdles. This blog introduces its key findings ...

June 18, 2020

For IT teams, run-the-business, commodity areas such as employee help desks, device support and communication platforms are regularly placed in the crosshairs for cost takeout, but these areas are also highly visible to employees. Organizations can improve employee satisfaction and business performance by building unified functions that are measured by employee experience rather than price. This approach will ultimately fund transformation, as well as increase productivity and innovation ...

June 17, 2020

In the agile DevOps framework, there is a vital piece missing; something that previous approaches to application development did well, but has since fallen by the wayside. That is, the post-delivery portion of the toolchain. Without continuous cloud optimization, the CI/CD toolchain still produces massive inefficiencies and overspend ...

June 16, 2020

The COVID-19 pandemic has exponentially accelerated digital transformation projects. To better understand where IT professionals are turning for help, we analyzed the online behaviors of IT decision-makers. Our research found an increase in demand for resources related to APM, microservices and dependence on cloud services ...

June 15, 2020

The rush to the public cloud has now slowed as organizations realized that it is not a "one size fits all" solution. The main issue is the lack of deep visibility into the performance of applications provided by the host. Our own research has recently revealed that 32% of public cloud resources are currently under-utilized, and without proper direction and guidance, this will remain the case ...

June 11, 2020

The global shift to working from home (WFH) enforced by COVID-19 stay-at-home orders has had a massive impact on everyone's working lives, not just in the way they remotely interact with their teams and IT systems, but also in how they spend their working days. With both governments and businesses committed to slowly opening up offices, it's increasingly clear that a high prevalence of remote work will continue throughout 2020 and beyond. This situation begets important questions ...

June 10, 2020
In recent years, with the emergence of newer technologies ranging from the cloud to machine learning, IT modernization has evolved from a replacement of end-of-life infrastructure to an enabler of innovation and business value. It is a complex process that can take months or even years, but a recent survey shows that the effort begins to deliver measurable results almost as soon as an organization executes the first steps on its roadmap ...