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Mobile Dominates Digital Minutes Across Global Markets

Pete Goldin
Editor and Publisher
APMdigest

Mobile devices account for more than 60 percent of all digital minutes in all 9 markets profiled in comScore's report: Mobile’s Hierarchy of Needs.

The report published in March 2017 traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives. The report uses mobile and multi-platform data from 9 international markets: USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia.

The report states: "The concept of 'mobile first' is no longer exclusive to technology-focused businesses and consumers, and is the default position for a growing number of internet users, who now spend the majority of their digital time on smartphones and tablets."

Other key insights revealed in the report include:

■ Apps dominate time spent on smartphone and tablet devices, representing more than 80% of mobile minutes in all markets studied.

■ The share of consumers abandoning desktop altogether varies dramatically by geography – from just 7% in the UK, to 70% in Indonesia. Mobile only audiences comprise users from all age demographics surprisingly evenly.

■ Social Media behaviors have shifted towards content. In Spain, sharing of links to websites grew 11% in 2016, compared to a -3% fall in posting personal statuses.

■ Mobile convenience has meant that audiences for high-value categories such as banking and travel have overcome security concerns to overtake desktop in many markets.

■ Top apps are dominated by large international players, but regional differences have an impact. Messaging apps such as WhatsApp, Facebook Messenger, WeChat, QQ Instant Messenger and Line account for nearly 1 in 7 minutes for some non-US markets, and led to a decline in standard SMS messaging.

Pete Goldin is Editor and Publisher of APMdigest

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Mobile Dominates Digital Minutes Across Global Markets

Pete Goldin
Editor and Publisher
APMdigest

Mobile devices account for more than 60 percent of all digital minutes in all 9 markets profiled in comScore's report: Mobile’s Hierarchy of Needs.

The report published in March 2017 traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives. The report uses mobile and multi-platform data from 9 international markets: USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia.

The report states: "The concept of 'mobile first' is no longer exclusive to technology-focused businesses and consumers, and is the default position for a growing number of internet users, who now spend the majority of their digital time on smartphones and tablets."

Other key insights revealed in the report include:

■ Apps dominate time spent on smartphone and tablet devices, representing more than 80% of mobile minutes in all markets studied.

■ The share of consumers abandoning desktop altogether varies dramatically by geography – from just 7% in the UK, to 70% in Indonesia. Mobile only audiences comprise users from all age demographics surprisingly evenly.

■ Social Media behaviors have shifted towards content. In Spain, sharing of links to websites grew 11% in 2016, compared to a -3% fall in posting personal statuses.

■ Mobile convenience has meant that audiences for high-value categories such as banking and travel have overcome security concerns to overtake desktop in many markets.

■ Top apps are dominated by large international players, but regional differences have an impact. Messaging apps such as WhatsApp, Facebook Messenger, WeChat, QQ Instant Messenger and Line account for nearly 1 in 7 minutes for some non-US markets, and led to a decline in standard SMS messaging.

Pete Goldin is Editor and Publisher of APMdigest

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Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

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A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

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