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More Than Half of Enterprises Will Embrace DataOps by 2026

The expanding use of AI is driving enterprise interest in data operations (DataOps) to orchestrate data integration and processing and improve data quality and validity, according to a new report from Information Services Group (ISG).

The ISG Buyers Guides for DataOps, produced by ISG Software Research, predict more than half of enterprises will adopt agile and collaborative DataOps practices by the end of 2026 to enhance responsiveness, avoid repetitive tasks and deliver measurable data reliability improvements.

"As enterprise use of AI moves from initial pilots and trial projects through deployment and into production at scale, many enterprises are realizing the critical importance of agile, responsive data processes," said Matt Aslett, Director of Research, Analytics and Data, for ISG Software Research. "DataOps enables enterprises to effectively monitor the quality of data used in analytics and governance projects and ensure the reliability and health of the data environment."

Healthy data pipelines are necessary to ensure data is ingested, processed and loaded in the required sequence to generate business insights and AI, the report says. As data sources and requirements grow increasingly complex, enterprises are looking to automate and coordinate the creation, scheduling and monitoring of data pipelines as part of a DataOps approach to data management.

Such data orchestration automates and accelerates the flow of data to support operational and analytics initiatives and drive business value. By 2027, ISG says more than half of enterprises will adopt data orchestration technologies to automate and coordinate data workflows and increase efficiency and agility in data and analytics projects.

To fully deliver on the promise of DataOps, enterprises must adopt new approaches to people, processes and information, the report says. Processes and methodologies that support rapid innovation and experimentation, automation, collaboration, measurement and monitoring, and high data quality will improve the value generated by analytics and data initiatives.

"Enterprises need to enable data operation activities across business and IT to improve the agility of data scientists and data analysts in their daily work," said Mark Smith, Partner, ISG Software Research. "Orchestrating and managing pipelines of data to streamline the development of AI requires the efficient processing of data and governance of analytical and operational processes."

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More Than Half of Enterprises Will Embrace DataOps by 2026

The expanding use of AI is driving enterprise interest in data operations (DataOps) to orchestrate data integration and processing and improve data quality and validity, according to a new report from Information Services Group (ISG).

The ISG Buyers Guides for DataOps, produced by ISG Software Research, predict more than half of enterprises will adopt agile and collaborative DataOps practices by the end of 2026 to enhance responsiveness, avoid repetitive tasks and deliver measurable data reliability improvements.

"As enterprise use of AI moves from initial pilots and trial projects through deployment and into production at scale, many enterprises are realizing the critical importance of agile, responsive data processes," said Matt Aslett, Director of Research, Analytics and Data, for ISG Software Research. "DataOps enables enterprises to effectively monitor the quality of data used in analytics and governance projects and ensure the reliability and health of the data environment."

Healthy data pipelines are necessary to ensure data is ingested, processed and loaded in the required sequence to generate business insights and AI, the report says. As data sources and requirements grow increasingly complex, enterprises are looking to automate and coordinate the creation, scheduling and monitoring of data pipelines as part of a DataOps approach to data management.

Such data orchestration automates and accelerates the flow of data to support operational and analytics initiatives and drive business value. By 2027, ISG says more than half of enterprises will adopt data orchestration technologies to automate and coordinate data workflows and increase efficiency and agility in data and analytics projects.

To fully deliver on the promise of DataOps, enterprises must adopt new approaches to people, processes and information, the report says. Processes and methodologies that support rapid innovation and experimentation, automation, collaboration, measurement and monitoring, and high data quality will improve the value generated by analytics and data initiatives.

"Enterprises need to enable data operation activities across business and IT to improve the agility of data scientists and data analysts in their daily work," said Mark Smith, Partner, ISG Software Research. "Orchestrating and managing pipelines of data to streamline the development of AI requires the efficient processing of data and governance of analytical and operational processes."

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Edge AI is strategically embedded in core IT and infrastructure spending across industries, according to the 2026 Edge AI Survey from ZEDEDA. The research shows that 83% of C-suite and IT executive respondents say edge AI is important to their core business strategy ...

As AI adoption accelerates, operational complexity — not model intelligence — is becoming the primary barrier to reliable AI at scale, according to the State of AI Engineering 2026 from Datadog ... The report highlights a compounding complexity challenge as AI systems scale ... Around 5% of AI model requests fail in production, with nearly 60% of those failures caused by capacity limits ...

For years, production operations teams have treated alert fatigue as a quality-of-life problem: something that makes on-call rotations miserable but isn't considered a direct contributor to outages. That framing doesn't capture how these systems fail, and we now have data to show why. More importantly, it's now clear alert fatigue is a symptom of a deeper issue: production systems have outgrown the current operational approaches ...

I was on a customer call last fall when an enterprise architect said something I haven't been able to shake. Her team had just spent four months trying to swap one AI vendor for another. The original plan said three weeks. "We didn't switch vendors," she told me. "We rebuilt half our integrations and discovered what we'd actually been depending on." Most enterprise leaders don't expect that to be the experience ...

Ask any senior SRE or platform engineer what keeps them up at night, and the answer probably isn't the monitoring tool — it's the data feeding it. The proliferation of APM, observability, and AIOps platforms has created a telemetry sprawl problem that most teams manage reactively rather than architect proactively. Metrics are going to one platform. Traces routed somewhere else. Logs duplicated across multiple backends because nobody wants to be caught without them when something breaks. Every redundant stream costs money ...

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