Skip to main content

Most Organizations Do Not Provide Completely Connected User Experiences

Most (70%) organizations struggle to provide completely connected user experiences across all channels, according to MuleSoft's 2022 Connectivity Benchmark Report.


This comes at a time when almost three-quarters (72%) of organizations' customer interactions are now digital. Yet, as digitalization accelerates, organizations could lose on average $7 million ($6,846,979) in revenue if they fail to successfully complete digital transformation initiatives.

To grow in today's competitive environment, companies need to deliver connected digital experiences — for both customers and employees.

"In this all-digital world, customers and employees expect truly connected experiences," said Brent Hayward, CEO, MuleSoft. "However, siloed applications and data continue to hinder customer experience and digital transformation — and it is now costing businesses millions of dollars per year. Companies need to be able to easily integrate a growing number of apps and data sources to automate their business, create seamless digital experiences, and drive growth."

Customers Expect Seamless User Experiences

Applications lie at the center of digital transformation and efforts to enhance the user experience. On average, organizations are using 976 individual applications (compared to 843 a year ago). Yet only 28% of these applications are integrated on average, indicating there is still an enormous opportunity to improve connected user experiences. The report indicates that:

Creating connected user experiences has become increasingly difficult: More than half (55%) of organizations said they find it difficult to integrate user experiences. This is up from 48% a year ago, showing there is increasing complexity for companies to meet their customers' digital needs.

Overcoming security and governance challenges is a hurdle: Security and governance (54%) was cited as the biggest challenge to integrating user experiences, ahead of outdated IT infrastructure (46%) and an inability to keep up with ever-changing processes, tools, and systems (42%).

Integrating user experience delivers business benefits: Of the organizations that have integrated user experiences, more than half said it had enhanced visibility into operations (54%) and increased customer engagement (54%). Other benefits realized included innovation (50%), improved ROI (48%), and increased automation adoption (45%).

Integration Challenges Hinder Digital Experiences and Initiatives

Data silos remain a significant barrier to creating integrated user experiences, with the number of organizations citing silos as a challenge (90%) remaining unchanged from a year ago. The report shows:

Integration headaches: The biggest challenges to digital transformation are integrating siloed apps and data (38%) and risk management and compliance (37%). 88% of respondents said integration challenges continue to slow digital transformation initiatives.

Too much is being spent on custom integration: In their efforts to integrate apps and data from across the enterprise, organizations appear to be focusing more resources in the wrong areas, such as custom integration. As a result, they are increasing their technical debt. On average, organizations spent $3.65 million* on custom integration labor in the last 12 months, a 4% increase from last year ($3.5 million).

IT budgets are up, but so is demand: 85% of organizations said IT budgets have increased year-on-year (compared to 77% last year). At the same time, the number of projects IT is asked to deliver increased by 40% on average, a big jump from 30% a year ago. Despite the extra budget, IT is finding it difficult to meet the demands of the business. On average, more than half (52%) of projects weren't delivered on time over the past 12 months.

Organizations Turn To APIs to Drive Digital Transformation and Revenue

Despite these integration challenges, the vast majority (98%) of organizations use APIs. By using APIs to connect data and applications, organizations can digitally transform in a more sustainable manner and accelerate business success. The report indicates:

A top down integration and API strategy: Most (90%) organizations now have a clear integration and API strategy. Over a quarter (26%) said leaders now demand that all projects abide by a company-wide API integration strategy, up from just 15% a year ago.

Reuse is on the rise: Organizations are increasingly creating and using reusable IT assets and APIs to create new experiences and accelerate projects, rather than building from scratch each time. On average, 46% of organizations' internal software assets and components are available for developers to reuse — an increase from 42% a year ago. Nearly half (48%) of organizations said IT is actively reusing these components, versus 41% in the 2021 report.

Empowerment of business users: Enabling non-technical users to harness low-code tools to drive their own automation and digital transformation projects can take huge pressure off IT teams. More than half (55%) of organizations now have a "very mature" or "mature" strategy to empower these users to integrate apps and data sources powered by APIs (compared to 36% last year).

APIs drive revenue: Two-fifths (40%) of organizations said they have experienced revenue growth as a direct result of leveraging APIs (compared to 28% a year ago).

"Digital agility is essential to successful transformation, allowing organizations to drive innovation at scale, deliver new initiatives faster, and create the experiences that customers want," said Kurt Anderson, Managing Director and API transformation leader, Deloitte Consulting LLP. "A modern strategy that combines integration, API management, and automation is central to achieving digital agility. It enables organizations to easily connect and integrate their data, applications, and devices to create new digital capabilities and drive transformation projects."

Methodology: For the seventh-annual Connectivity Benchmark Report, MuleSoft, in partnership with Vanson Bourne, surveyed 1,050 IT leaders from global enterprises. The goal was to uncover how much value businesses actually gain from digital transformation, and to understand IT leaders' most successful strategies for achieving digital transformation goals. The online survey was conducted between October 2021 and November 2021 across the United States, the United Kingdom, France, Germany, the Netherlands, Australia, Singapore, Hong Kong, and Japan. Only suitable candidates participated in the survey and were verified by using a rigorous, multi-level screening process. All respondents work at an enterprise organization in the public or private sector with at least 1,000 employees and hold a managerial position or above in an IT department.

The Latest

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

Most Organizations Do Not Provide Completely Connected User Experiences

Most (70%) organizations struggle to provide completely connected user experiences across all channels, according to MuleSoft's 2022 Connectivity Benchmark Report.


This comes at a time when almost three-quarters (72%) of organizations' customer interactions are now digital. Yet, as digitalization accelerates, organizations could lose on average $7 million ($6,846,979) in revenue if they fail to successfully complete digital transformation initiatives.

To grow in today's competitive environment, companies need to deliver connected digital experiences — for both customers and employees.

"In this all-digital world, customers and employees expect truly connected experiences," said Brent Hayward, CEO, MuleSoft. "However, siloed applications and data continue to hinder customer experience and digital transformation — and it is now costing businesses millions of dollars per year. Companies need to be able to easily integrate a growing number of apps and data sources to automate their business, create seamless digital experiences, and drive growth."

Customers Expect Seamless User Experiences

Applications lie at the center of digital transformation and efforts to enhance the user experience. On average, organizations are using 976 individual applications (compared to 843 a year ago). Yet only 28% of these applications are integrated on average, indicating there is still an enormous opportunity to improve connected user experiences. The report indicates that:

Creating connected user experiences has become increasingly difficult: More than half (55%) of organizations said they find it difficult to integrate user experiences. This is up from 48% a year ago, showing there is increasing complexity for companies to meet their customers' digital needs.

Overcoming security and governance challenges is a hurdle: Security and governance (54%) was cited as the biggest challenge to integrating user experiences, ahead of outdated IT infrastructure (46%) and an inability to keep up with ever-changing processes, tools, and systems (42%).

Integrating user experience delivers business benefits: Of the organizations that have integrated user experiences, more than half said it had enhanced visibility into operations (54%) and increased customer engagement (54%). Other benefits realized included innovation (50%), improved ROI (48%), and increased automation adoption (45%).

Integration Challenges Hinder Digital Experiences and Initiatives

Data silos remain a significant barrier to creating integrated user experiences, with the number of organizations citing silos as a challenge (90%) remaining unchanged from a year ago. The report shows:

Integration headaches: The biggest challenges to digital transformation are integrating siloed apps and data (38%) and risk management and compliance (37%). 88% of respondents said integration challenges continue to slow digital transformation initiatives.

Too much is being spent on custom integration: In their efforts to integrate apps and data from across the enterprise, organizations appear to be focusing more resources in the wrong areas, such as custom integration. As a result, they are increasing their technical debt. On average, organizations spent $3.65 million* on custom integration labor in the last 12 months, a 4% increase from last year ($3.5 million).

IT budgets are up, but so is demand: 85% of organizations said IT budgets have increased year-on-year (compared to 77% last year). At the same time, the number of projects IT is asked to deliver increased by 40% on average, a big jump from 30% a year ago. Despite the extra budget, IT is finding it difficult to meet the demands of the business. On average, more than half (52%) of projects weren't delivered on time over the past 12 months.

Organizations Turn To APIs to Drive Digital Transformation and Revenue

Despite these integration challenges, the vast majority (98%) of organizations use APIs. By using APIs to connect data and applications, organizations can digitally transform in a more sustainable manner and accelerate business success. The report indicates:

A top down integration and API strategy: Most (90%) organizations now have a clear integration and API strategy. Over a quarter (26%) said leaders now demand that all projects abide by a company-wide API integration strategy, up from just 15% a year ago.

Reuse is on the rise: Organizations are increasingly creating and using reusable IT assets and APIs to create new experiences and accelerate projects, rather than building from scratch each time. On average, 46% of organizations' internal software assets and components are available for developers to reuse — an increase from 42% a year ago. Nearly half (48%) of organizations said IT is actively reusing these components, versus 41% in the 2021 report.

Empowerment of business users: Enabling non-technical users to harness low-code tools to drive their own automation and digital transformation projects can take huge pressure off IT teams. More than half (55%) of organizations now have a "very mature" or "mature" strategy to empower these users to integrate apps and data sources powered by APIs (compared to 36% last year).

APIs drive revenue: Two-fifths (40%) of organizations said they have experienced revenue growth as a direct result of leveraging APIs (compared to 28% a year ago).

"Digital agility is essential to successful transformation, allowing organizations to drive innovation at scale, deliver new initiatives faster, and create the experiences that customers want," said Kurt Anderson, Managing Director and API transformation leader, Deloitte Consulting LLP. "A modern strategy that combines integration, API management, and automation is central to achieving digital agility. It enables organizations to easily connect and integrate their data, applications, and devices to create new digital capabilities and drive transformation projects."

Methodology: For the seventh-annual Connectivity Benchmark Report, MuleSoft, in partnership with Vanson Bourne, surveyed 1,050 IT leaders from global enterprises. The goal was to uncover how much value businesses actually gain from digital transformation, and to understand IT leaders' most successful strategies for achieving digital transformation goals. The online survey was conducted between October 2021 and November 2021 across the United States, the United Kingdom, France, Germany, the Netherlands, Australia, Singapore, Hong Kong, and Japan. Only suitable candidates participated in the survey and were verified by using a rigorous, multi-level screening process. All respondents work at an enterprise organization in the public or private sector with at least 1,000 employees and hold a managerial position or above in an IT department.

The Latest

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...