Nearly 90 Percent Surveyed Stop Using Apps Due to Poor Performance

Learn more about Cisco

Nearly 90 percent surveyed stopped using an app due to poor performance, according to The App Attention Span Study, conducted by AppDynamics in partnership with the Institute of Management Studies (IMS) at Goldsmiths, University of London.

The App Attention Span investigated the impact of the increasing importance and use of mobile devices on aspects of people’s behavior, and the corresponding business implications. It reveals that, as people’s attention spans for poor-performing apps shorten, the stakes are high for any business that depends on its website or mobile app.

“With Forrester analysts projecting US mobile commerce sales alone to top $100 billion in 2014, our study underlines the importance of well performing apps,” said Tom Levey, technical evangelist at AppDynamics. “Web and mobile apps now play a prominent role in people’s lives and are central to a huge, growing digital economy.”

“Users experience a lot of negative emotions and frustrations when trying to complete some digital tasks and apps or web pages are slow to load,” said Dr. Chris Brauer, director of innovation, IMS at Goldsmiths, University of London. “Our attention span demands have adapted dramatically to the available technologies.”

Mobile applications alone now account for 25 percent of all Internet traffic, with 1.6 billion users worldwide, according to a recent report by Kleiner Perkins. In today’s digital economy, just a few seconds of app or website downtime can have a severe impact on business revenues, reputation and customer satisfaction.

The report, which includes findings from US and UK adult smartphone and tablet owners, suggests that the pressure on businesses on both sides of the pond is set to increase:

■ 65 percent of respondents agreed that their expectations of app performance are increasing over time

■ Close to half of all respondents are less tolerant of problems with apps or websites than they used to be

■ Nearly one third of smartphone and tablet owners would change banks if a mobile app wasn’t up to par

The research also shows that users don’t have much patience for poor-performing apps: 86 percent deleted or uninstalled at least one mobile app because of problems with its performance. Yet, the research indicates that smartphone and tablet owners reward businesses that get it right online:

■ 30 percent would spend more money with an organization that had a good mobile app

■ 29 percent would pay more for a product or service if the organization’s app performed better than its competitors’

“In so many ways, for so many businesses, success is now defined by software, as customers expect seamless performance and reliability from all digital services. Tellingly, our study shows that 19 percent of respondents believe they are more loyal to an app than a brand,” said Jyoti Bansal, founder and CEO of AppDynamics. “The bottom line is that organizations must deliver a reliable, consistent mobile experience to grow and protect increasingly important mobile device revenue streams and customer interactions, even under the most demanding situations. Key to this is having the necessary depth of application intelligence in real time so that any problems can be anticipated or rapidly solved.”

Dr. Brauer concludes, saying: “Asset-lite and information-rich organizations are disrupting every industry from taxis to accommodation, retail, entertainment, and logistics. The choice is either to transform into a software-defined business or figure out how you are going to compete with software-defined businesses. No sector of the economy or society will be immune to this challenge.”

Other key findings of The App Attention Span include:

■ Performance – whether it’s pages taking too long to load or browsing being slow and difficult – is the top frustration of respondents when using mobile apps and websites

■ 65 percent of respondents have experienced a mobile app crash in the past 12 months

■ For US adults surveyed, 38 percent try another app when faced with a problem, 34 percent stop using the app, and 19 percent complain to friends and family

■ Nearly three quarters (73 percent) of respondents said that banking apps were the type of apps for which flawless performance is most important, followed by travel booking services and e-commerce apps

■ For 11 percent of respondents, flawless execution was most important to entertainment apps

■ 27 percent of people surveyed said completing transactions using mobile apps is too complicated and fraught with problems

Dustin Whittle is a Developer Evangelist at AppDynamics.

Hot Topics

The Latest

Observability Costs Rising Faster Than Value

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Customers Demand Frictionless Experiences - This Is How Retailers Can Provide Them

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

IT's Motivation Crisis Is Really a Process Crisis

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...

AI Now Interacts With Production Databases in 96.5% of Organizations as Governance Automation Lags

In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

From Fragmented Systems to Intelligent Platforms: An ITIL+ Playbook for Enterprise IT Transformation

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

UK Organizations Hit Observability Breaking Point

UK IT leaders are reaching a critical inflection point in how they manage observability, according to research from LogicMonitor. As infrastructure complexity grows and AI adoption accelerates, fragmented monitoring environments are driving organizations to rethink their operational strategies and consolidate tools ...

At the Edge, Performance Visibility Becomes a Reliability Requirement

For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

Why Revenue Data Governance Is Now the CIO's Responsibility

AI can't fix broken data. CIOs who modernize revenue data governance unlock predictable growth-those who don't risk millions in failed AI investments. For decades, CIOs kept the lights on. Revenue was someone else's problem, owned by sales, led by the CRO, measured by finance. Those days are behind us ...

Beyond 2026: How 5G, Metaverse, and Edge AI Will Redefine Secure Remote Access

Over the past few years, organizations have made enormous strides in enabling remote and hybrid work. But the foundational technologies powering today's digital workplace were never designed for the volume, velocity, and complexity that is coming next. By 2026 and beyond, three forces — 5G, the metaverse, and edge AI — will fundamentally reshape how people connect, collaborate, and access enterprise resources ... The businesses that begin preparing now will gain a competitive head start. Those that wait will find themselves trying to secure environments that have already outgrown their architecture ...

Why IT Has Become the Proving Ground for Enterprise AI

Ask where enterprise AI is making its most decisive impact, and the answer might surprise you: not marketing, not finance, not customer experience. It's IT. Across three years of industry research conducted by Digitate, one constant holds true is that IT is both the testing ground and the proving ground for enterprise AI. Last year, that position only strengthened ...

Nearly 90 Percent Surveyed Stop Using Apps Due to Poor Performance

Learn more about Cisco

Nearly 90 percent surveyed stopped using an app due to poor performance, according to The App Attention Span Study, conducted by AppDynamics in partnership with the Institute of Management Studies (IMS) at Goldsmiths, University of London.

The App Attention Span investigated the impact of the increasing importance and use of mobile devices on aspects of people’s behavior, and the corresponding business implications. It reveals that, as people’s attention spans for poor-performing apps shorten, the stakes are high for any business that depends on its website or mobile app.

“With Forrester analysts projecting US mobile commerce sales alone to top $100 billion in 2014, our study underlines the importance of well performing apps,” said Tom Levey, technical evangelist at AppDynamics. “Web and mobile apps now play a prominent role in people’s lives and are central to a huge, growing digital economy.”

“Users experience a lot of negative emotions and frustrations when trying to complete some digital tasks and apps or web pages are slow to load,” said Dr. Chris Brauer, director of innovation, IMS at Goldsmiths, University of London. “Our attention span demands have adapted dramatically to the available technologies.”

Mobile applications alone now account for 25 percent of all Internet traffic, with 1.6 billion users worldwide, according to a recent report by Kleiner Perkins. In today’s digital economy, just a few seconds of app or website downtime can have a severe impact on business revenues, reputation and customer satisfaction.

The report, which includes findings from US and UK adult smartphone and tablet owners, suggests that the pressure on businesses on both sides of the pond is set to increase:

■ 65 percent of respondents agreed that their expectations of app performance are increasing over time

■ Close to half of all respondents are less tolerant of problems with apps or websites than they used to be

■ Nearly one third of smartphone and tablet owners would change banks if a mobile app wasn’t up to par

The research also shows that users don’t have much patience for poor-performing apps: 86 percent deleted or uninstalled at least one mobile app because of problems with its performance. Yet, the research indicates that smartphone and tablet owners reward businesses that get it right online:

■ 30 percent would spend more money with an organization that had a good mobile app

■ 29 percent would pay more for a product or service if the organization’s app performed better than its competitors’

“In so many ways, for so many businesses, success is now defined by software, as customers expect seamless performance and reliability from all digital services. Tellingly, our study shows that 19 percent of respondents believe they are more loyal to an app than a brand,” said Jyoti Bansal, founder and CEO of AppDynamics. “The bottom line is that organizations must deliver a reliable, consistent mobile experience to grow and protect increasingly important mobile device revenue streams and customer interactions, even under the most demanding situations. Key to this is having the necessary depth of application intelligence in real time so that any problems can be anticipated or rapidly solved.”

Dr. Brauer concludes, saying: “Asset-lite and information-rich organizations are disrupting every industry from taxis to accommodation, retail, entertainment, and logistics. The choice is either to transform into a software-defined business or figure out how you are going to compete with software-defined businesses. No sector of the economy or society will be immune to this challenge.”

Other key findings of The App Attention Span include:

■ Performance – whether it’s pages taking too long to load or browsing being slow and difficult – is the top frustration of respondents when using mobile apps and websites

■ 65 percent of respondents have experienced a mobile app crash in the past 12 months

■ For US adults surveyed, 38 percent try another app when faced with a problem, 34 percent stop using the app, and 19 percent complain to friends and family

■ Nearly three quarters (73 percent) of respondents said that banking apps were the type of apps for which flawless performance is most important, followed by travel booking services and e-commerce apps

■ For 11 percent of respondents, flawless execution was most important to entertainment apps

■ 27 percent of people surveyed said completing transactions using mobile apps is too complicated and fraught with problems

Dustin Whittle is a Developer Evangelist at AppDynamics.

Hot Topics

The Latest

Observability Costs Rising Faster Than Value

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Customers Demand Frictionless Experiences - This Is How Retailers Can Provide Them

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

IT's Motivation Crisis Is Really a Process Crisis

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...

AI Now Interacts With Production Databases in 96.5% of Organizations as Governance Automation Lags

In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

From Fragmented Systems to Intelligent Platforms: An ITIL+ Playbook for Enterprise IT Transformation

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

UK Organizations Hit Observability Breaking Point

UK IT leaders are reaching a critical inflection point in how they manage observability, according to research from LogicMonitor. As infrastructure complexity grows and AI adoption accelerates, fragmented monitoring environments are driving organizations to rethink their operational strategies and consolidate tools ...

At the Edge, Performance Visibility Becomes a Reliability Requirement

For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

Why Revenue Data Governance Is Now the CIO's Responsibility

AI can't fix broken data. CIOs who modernize revenue data governance unlock predictable growth-those who don't risk millions in failed AI investments. For decades, CIOs kept the lights on. Revenue was someone else's problem, owned by sales, led by the CRO, measured by finance. Those days are behind us ...

Beyond 2026: How 5G, Metaverse, and Edge AI Will Redefine Secure Remote Access

Over the past few years, organizations have made enormous strides in enabling remote and hybrid work. But the foundational technologies powering today's digital workplace were never designed for the volume, velocity, and complexity that is coming next. By 2026 and beyond, three forces — 5G, the metaverse, and edge AI — will fundamentally reshape how people connect, collaborate, and access enterprise resources ... The businesses that begin preparing now will gain a competitive head start. Those that wait will find themselves trying to secure environments that have already outgrown their architecture ...

Why IT Has Become the Proving Ground for Enterprise AI

Ask where enterprise AI is making its most decisive impact, and the answer might surprise you: not marketing, not finance, not customer experience. It's IT. Across three years of industry research conducted by Digitate, one constant holds true is that IT is both the testing ground and the proving ground for enterprise AI. Last year, that position only strengthened ...