Empirix released a new analytics platform, Empirix IntelliSight, that turns terabytes of data into real-time intelligence for improving customer experience and performance management as well as strategic business decision making.

Empirix IntelliSight is the first solution of its kind designed to remove much of the cost and implementation barriers associated with Big Data in mobile, telecom and enterprise-wide deployments.

Organizations can use Empirix IntelliSight to easily unlock insights from information-rich network feeds and efficiently enrich and correlate them with existing warehoused data for deeper insights. Empirix ’s unique application packages, algorithms and visualization options ensure that users anywhere in the company can quickly generate intelligence and fully explore the nuances behind those results.

“The vast amounts of data generated by communications networks are a valuable source to understand customer behavior and usage patterns. Empirix IntelliSight cuts through the noise and provides actionable intelligence by applying real time analytics, enabling CSPs to differentiate based on improved customer experience.” said Anil Rao, Analyst at Analysys Mason.

Empirix IntelliSight combines many advantages in a single platform:

- Application Packages for out-of-the-box intelligence: Empirix has tailored analytic solutions to provide immediate insights on customer and client behaviors, OTT applications, network and app performance and latency, roaming, bandwidth utilization and more. Unlike a set of static reports, Empirix IntelliSight includes sophisticated dashboards, standard and programmable KQIs and KPIs, drill downs and more for deep understanding of complex business issues. More importantly, these packages include cutting edge data visualization options to ensure that key insights are easily accessible by users of all technical backgrounds.

- Unique efficiencies for customer experience and performance management: Empirix has designed specialized real-time dashboards, service correlations and workflows that maximize the productivity of every worker in the support/escalation chain (Tier1-Tier4) to ensure rapid diagnosis of issues anywhere in the network. The platform reduces “operational noise” with dynamic alarm thresholding and summaries for concentrating efforts on the problems impacting the most customers. Better yet, Empirix IntelliSight includes powerful analytics for predicting issues, enabling network managers to correct them before they can affect customers.

- Robust customization tools ensure flexibility without additional engineering costs: Organizations need a Big Data solution able to evolve as business models and customer preferences change. Empirix IntelliSight contains an interface for quickly defining new correlations, associations and service models from unstructured data sets. It also includes Wizards for creating additional dashboards, workflows, drill downs and multi-dimensional KPIs that can be reused throughout the system.

- Advanced data management capabilities eliminate the “rip and replace” delays: Included in this release built-in integration with Empirix probes along as well as an easy-to-use interface for importing data streams from third-party probes, applications, network elements, network managers, OSS/BSS and other sources.

- Powerful processing eliminates the need to wait hours or days for answers: Empirix IntelliSight is designed to manage terabytes of new data per day and analyzed billions of data elements in seconds for real-time results. This platform provides richer results as analyses are done on granular data rather than aggregated statistics.

“Network operators as well as Enterprises combining UCM and data need big-picture intelligence about how customers interact with their networks,” said Tim Moynihan, VP of Marketing for Empirix. “Empirix IntelliSight is the next step in our evolution toward providing increasingly comprehensive analysis capabilities. It takes masses of unstructured data, organizes, enriches and presents it as intelligence comprehensible to decision makers who don’t have engineering backgrounds. It shows operators how well they are meeting evolving customer needs - and how to do it better and more profitably.”