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New VMware Strategy Drives IT as a Service

VMware Sets New Agenda at VMWorld 2010

VMworld 2010 could have some major consequences for Business Service Management, and with this in mind, maybe the most important announcement at the show was the unveiling of VMware’s strategy to drive IT as a Service - the transformation of IT to a more business-centric approach, focusing on outcomes such as operational efficiency, competitiveness and rapid response. According to VMware, this means shifting IT’s responsibility from simply delivering IT services to optimizing production and consumption of those services to support the organization’s business requirements. Ultimately, this changes the role of IT from a cost center to a center of strategic value.

VMware’s vision of a business-centric “IT as a Service” model is supported by the company’s efforts to improve approaches at the critical layers of what VMware defines as the modern IT architecture: infrastructure, applications and end-user access. Central to the VMware strategy is an infrastructure that will enable IT to redefine its relationship with the business, by producing services in a self-service model, with consistent policies and business contracts aligning resources to business needs.

“A shift to a services-based relationship and much faster response to demand are two reasons why virtualization fundamentally affects more than IT,” says Thomas Bittman from Gartner. “Cloud computing is more than an infrastructure change, it is a change in the relationship between IT and the business. The decoupling created by virtualization, combined with defined service offerings and automation, is a great enabler of cloud computing.”

Within the IT as a Service model, VMware predicts the physical boundaries that have governed enterprise IT will erode, and pools of resources will combine the enterprise datacenter with external or public cloud providers, without compromising security or quality of service. VMware sees the consumer of IT services gaining near infinite resources, accessible on demand, with performance levels matched to business priorities.

The company’s strategy seeks to free users and IT from complex, device-centric computing and deliver a more consumer-focused cloud experience for the enterprise. VMware backed up this strategy with major announcements at VMworld 2010, including the introduction of VMware vFabric, a cloud application platform that includes application performance management from VMware’s Hyperic monitoring tool. Together, these technologies are expected to change the way applications are delivered and managed, and drive IT as a Service.

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New VMware Strategy Drives IT as a Service

VMware Sets New Agenda at VMWorld 2010

VMworld 2010 could have some major consequences for Business Service Management, and with this in mind, maybe the most important announcement at the show was the unveiling of VMware’s strategy to drive IT as a Service - the transformation of IT to a more business-centric approach, focusing on outcomes such as operational efficiency, competitiveness and rapid response. According to VMware, this means shifting IT’s responsibility from simply delivering IT services to optimizing production and consumption of those services to support the organization’s business requirements. Ultimately, this changes the role of IT from a cost center to a center of strategic value.

VMware’s vision of a business-centric “IT as a Service” model is supported by the company’s efforts to improve approaches at the critical layers of what VMware defines as the modern IT architecture: infrastructure, applications and end-user access. Central to the VMware strategy is an infrastructure that will enable IT to redefine its relationship with the business, by producing services in a self-service model, with consistent policies and business contracts aligning resources to business needs.

“A shift to a services-based relationship and much faster response to demand are two reasons why virtualization fundamentally affects more than IT,” says Thomas Bittman from Gartner. “Cloud computing is more than an infrastructure change, it is a change in the relationship between IT and the business. The decoupling created by virtualization, combined with defined service offerings and automation, is a great enabler of cloud computing.”

Within the IT as a Service model, VMware predicts the physical boundaries that have governed enterprise IT will erode, and pools of resources will combine the enterprise datacenter with external or public cloud providers, without compromising security or quality of service. VMware sees the consumer of IT services gaining near infinite resources, accessible on demand, with performance levels matched to business priorities.

The company’s strategy seeks to free users and IT from complex, device-centric computing and deliver a more consumer-focused cloud experience for the enterprise. VMware backed up this strategy with major announcements at VMworld 2010, including the introduction of VMware vFabric, a cloud application platform that includes application performance management from VMware’s Hyperic monitoring tool. Together, these technologies are expected to change the way applications are delivered and managed, and drive IT as a Service.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...