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Top 2013 IT Priority: Business Alignment Over Cloud Computing

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

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Top 2013 IT Priority: Business Alignment Over Cloud Computing

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

Application Architecture, Development and Integration (AADI) Summit

Hot Topics

The Latest

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...