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SDN and NFV Can Help Safeguard Service Continuity and Quality in a Digital Age

Jeremy Rossbach

The application economy has put the digital consumer in the driving seat. They dictate when, where and how they want services delivered. Whether they are using a smartphone or a laptop, digital consumers all want one thing – speed. To be productive at work and play, they need to be in the fast lane, and so do businesses and their networks.

Building a network fit for the application economy means transformation, optimization and virtualization. Today’s networks and processes will not be sufficient to meet digital consumers’ expectations for agility and availability. Services will suffer downtime. Applications will be slow to respond. And digital consumers will be quick to find an alternative. Their expectations are high as recent research reveals that 80-90% of all consumer applications will only be used once.

Embracing new technologies, such as software-defined networking (SDN) and network functions virtualization (NFV), will be key to safeguarding application performance and service continuity in a digital age.

However, organizations must invest and innovate with care. SDN and NFV are both disruptive technologies, which means they have the capacity to both enable and encumber application economy initiatives.

Catalyst for Change

When implementing SDN or NFV, businesses must plan not just for technological change but also operational and cultural change. Performance and fault management will no longer just be about fixing individual issues, but optimizing an overall service to enrich the experience for digital consumers.

To take a more holistic, user-focused approach to performance and fault management, CIOs will need to encourage greater collaboration between teams as well as embed service assurance into their SDN and NFV environments.

As Paul Parker-Johnson, Senior Analyst with ACG Research confirms: “SDN and NFV reshape conventional network designs and introduce the need for new management and service assurance tools to handle implementation.”

A recent Enterprise Management Associates (EMA) study on SDN and network virtualization’s impact on network management reveals even more evidence. Only 32% of communication service providers and enterprises feel confident that their performance management and troubleshooting tools are ready to support SDN and NFV technologies. That leaves a lot of organizations out there unprepared to meet the demands of this next-generation technology that will fuel their network transformations.


To succeed and win in the Application Economy and meet the demands of digital consumers, next-generation service assurance solutions will need to encompass:

■ Automated workflows

■ Physical and virtual network stack visibility

■ Service chain frameworks and metadata

■ Transient data collection

■ Actionable analytics

“A major threat to SDN and NFV success looms. Before SDN can help companies boost productivity and grow revenue, IT organizations must make sure they have the right network management tools in place”, says Shamus McGillicuddy, Senior Analyst, Enterprise Management Associates (EMA).

Accelerate the DevOps Vision

By prioritizing service assurance alongside network transformation, organizations will also be able to bring greater agility to their development activities. For example, with service assured SDN and NFV, internal and external developers will be able to test new or young applications on live networks, enabling a faster time-to-market and a better user experience.

The ability to meet production and development demands without compromising agility or availability will help organizations move closer to realizing the full vision of DevOps, which delivers significant advantage in a digital age.

With SDN and NFV set to become the backbone of the application economy, organizations need to ensure that next-generation network reliability is assured and optimized at every stage and every layer. Otherwise they risk being left behind in the slow lane. And you can bet digital consumers won’t stick around to enjoy the ride.

Jeremy Rossbach is Sr Product Marketing Manager at CA Technologies.

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SDN and NFV Can Help Safeguard Service Continuity and Quality in a Digital Age

Jeremy Rossbach

The application economy has put the digital consumer in the driving seat. They dictate when, where and how they want services delivered. Whether they are using a smartphone or a laptop, digital consumers all want one thing – speed. To be productive at work and play, they need to be in the fast lane, and so do businesses and their networks.

Building a network fit for the application economy means transformation, optimization and virtualization. Today’s networks and processes will not be sufficient to meet digital consumers’ expectations for agility and availability. Services will suffer downtime. Applications will be slow to respond. And digital consumers will be quick to find an alternative. Their expectations are high as recent research reveals that 80-90% of all consumer applications will only be used once.

Embracing new technologies, such as software-defined networking (SDN) and network functions virtualization (NFV), will be key to safeguarding application performance and service continuity in a digital age.

However, organizations must invest and innovate with care. SDN and NFV are both disruptive technologies, which means they have the capacity to both enable and encumber application economy initiatives.

Catalyst for Change

When implementing SDN or NFV, businesses must plan not just for technological change but also operational and cultural change. Performance and fault management will no longer just be about fixing individual issues, but optimizing an overall service to enrich the experience for digital consumers.

To take a more holistic, user-focused approach to performance and fault management, CIOs will need to encourage greater collaboration between teams as well as embed service assurance into their SDN and NFV environments.

As Paul Parker-Johnson, Senior Analyst with ACG Research confirms: “SDN and NFV reshape conventional network designs and introduce the need for new management and service assurance tools to handle implementation.”

A recent Enterprise Management Associates (EMA) study on SDN and network virtualization’s impact on network management reveals even more evidence. Only 32% of communication service providers and enterprises feel confident that their performance management and troubleshooting tools are ready to support SDN and NFV technologies. That leaves a lot of organizations out there unprepared to meet the demands of this next-generation technology that will fuel their network transformations.


To succeed and win in the Application Economy and meet the demands of digital consumers, next-generation service assurance solutions will need to encompass:

■ Automated workflows

■ Physical and virtual network stack visibility

■ Service chain frameworks and metadata

■ Transient data collection

■ Actionable analytics

“A major threat to SDN and NFV success looms. Before SDN can help companies boost productivity and grow revenue, IT organizations must make sure they have the right network management tools in place”, says Shamus McGillicuddy, Senior Analyst, Enterprise Management Associates (EMA).

Accelerate the DevOps Vision

By prioritizing service assurance alongside network transformation, organizations will also be able to bring greater agility to their development activities. For example, with service assured SDN and NFV, internal and external developers will be able to test new or young applications on live networks, enabling a faster time-to-market and a better user experience.

The ability to meet production and development demands without compromising agility or availability will help organizations move closer to realizing the full vision of DevOps, which delivers significant advantage in a digital age.

With SDN and NFV set to become the backbone of the application economy, organizations need to ensure that next-generation network reliability is assured and optimized at every stage and every layer. Otherwise they risk being left behind in the slow lane. And you can bet digital consumers won’t stick around to enjoy the ride.

Jeremy Rossbach is Sr Product Marketing Manager at CA Technologies.

Hot Topics

The Latest

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

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Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...