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Observe Announces $115 Million in Series B Financing

Observe has closed a Series B funding round of $115 million led by Sutter Hill Ventures with participation from existing investors Capital One Ventures and Madrona and new investor Snowflake Ventures.

The Series B funding, raised at a valuation 10x higher than the company's Series A round four years ago, promises to further accelerate Observe's growth. In FY2024, ARR increased 171%, TCV increased 194% and NRR, an indication of a product's stickiness, increased to 174% (best-in-class is considered to be 130%). Observe's headcount increased more than 50% and the company is scaling its sales organization as many tech companies pull back.

"Legacy monitoring and APM players, shackled by outdated architectures, are dead companies walking," said Jeremy Burton, CEO at Observe. "As private equity or strategic acquirers strip them down for parts, Observe is taking a new approach designed for today's modern distributed applications and massive data volumes. We're thrilled to have investors who are thinking big and validating Observe's approach in one of the fastest-growing segments in tech."

"We believe Observe is the future of Observability and we're incredibly excited to lead the Series B round," said Mike Speiser, Managing Director at Sutter Hill Ventures. "Observe has built a world class team and delivered a product that is architecturally different to everyone else. The incredible growth in ARR and NRR is testament to the fact that this new architecture is now paying off for their customers."

"At Snowflake we believe there's no such thing as an AI strategy without a data strategy," said Stefan Williams, VP Corporate Development & Snowflake Ventures. "Observe recognized this from the outset and built a data company. Our team has worked closely with Observe as a partner since the company's founding and with this investment, we're bolstering that relationship and emphasizing our belief in Observe as the company enters its next stage of rapid growth."

"Capital One is focused on building seamless customer experiences that make banking and commerce simpler and easier -- wherever those customers are, digital or in-person," said Mark Cauwels, Managing Vice President, Enterprise Platforms Technology, Capital One. "Like many cloud-first organizations, our data volume continues to expand. Observe provides a centralized and pre-correlated data layer that meaningfully organizes telemetry data from many sources at scale, helping drive faster response times."

Observe plans to expand its market presence in North America over the coming year and expects to continue to more than double the size of its business.

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Observe Announces $115 Million in Series B Financing

Observe has closed a Series B funding round of $115 million led by Sutter Hill Ventures with participation from existing investors Capital One Ventures and Madrona and new investor Snowflake Ventures.

The Series B funding, raised at a valuation 10x higher than the company's Series A round four years ago, promises to further accelerate Observe's growth. In FY2024, ARR increased 171%, TCV increased 194% and NRR, an indication of a product's stickiness, increased to 174% (best-in-class is considered to be 130%). Observe's headcount increased more than 50% and the company is scaling its sales organization as many tech companies pull back.

"Legacy monitoring and APM players, shackled by outdated architectures, are dead companies walking," said Jeremy Burton, CEO at Observe. "As private equity or strategic acquirers strip them down for parts, Observe is taking a new approach designed for today's modern distributed applications and massive data volumes. We're thrilled to have investors who are thinking big and validating Observe's approach in one of the fastest-growing segments in tech."

"We believe Observe is the future of Observability and we're incredibly excited to lead the Series B round," said Mike Speiser, Managing Director at Sutter Hill Ventures. "Observe has built a world class team and delivered a product that is architecturally different to everyone else. The incredible growth in ARR and NRR is testament to the fact that this new architecture is now paying off for their customers."

"At Snowflake we believe there's no such thing as an AI strategy without a data strategy," said Stefan Williams, VP Corporate Development & Snowflake Ventures. "Observe recognized this from the outset and built a data company. Our team has worked closely with Observe as a partner since the company's founding and with this investment, we're bolstering that relationship and emphasizing our belief in Observe as the company enters its next stage of rapid growth."

"Capital One is focused on building seamless customer experiences that make banking and commerce simpler and easier -- wherever those customers are, digital or in-person," said Mark Cauwels, Managing Vice President, Enterprise Platforms Technology, Capital One. "Like many cloud-first organizations, our data volume continues to expand. Observe provides a centralized and pre-correlated data layer that meaningfully organizes telemetry data from many sources at scale, helping drive faster response times."

Observe plans to expand its market presence in North America over the coming year and expects to continue to more than double the size of its business.

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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