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Observe Joins the Vendor Forum

Pete Goldin
APMdigest

Jeremy Burton, CEO of Observe, has joined the APMdigest Vendor Forum.

Prior to Observe, Burton was EVP, Marketing & Corporate Development of Dell Technologies, and served in various leadership roles at EMC prior to Dell. A 20-year veteran of the IT industry, Burton joined EMC from Serena Software, where he was President and CEO. Previous to Serena, he led Symantec's $2 billion Enterprise Security product line as Group President of Security and Data Management. He also served as Veritas EVP of Data Management Group and CMO. Earlier in his career, he spent nearly a decade at Oracle as SVP of Product and Services Marketing. Burton is currently a member of the board of directors at Snowflake, a seat he's held since 2015, and maintains a part-time role on the advisory board at McLaren Group.

Observe is the observability company reinventing the way business data is stored, managed and analyzed. Observe eliminates silos of logs, metrics and traces by storing all data in a single, more cost-efficient data lake. The company's Data Graph technology enables users to troubleshoot distributed applications three times faster than competing observability solutions.

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Observe Joins the Vendor Forum

Pete Goldin
APMdigest

Jeremy Burton, CEO of Observe, has joined the APMdigest Vendor Forum.

Prior to Observe, Burton was EVP, Marketing & Corporate Development of Dell Technologies, and served in various leadership roles at EMC prior to Dell. A 20-year veteran of the IT industry, Burton joined EMC from Serena Software, where he was President and CEO. Previous to Serena, he led Symantec's $2 billion Enterprise Security product line as Group President of Security and Data Management. He also served as Veritas EVP of Data Management Group and CMO. Earlier in his career, he spent nearly a decade at Oracle as SVP of Product and Services Marketing. Burton is currently a member of the board of directors at Snowflake, a seat he's held since 2015, and maintains a part-time role on the advisory board at McLaren Group.

Observe is the observability company reinventing the way business data is stored, managed and analyzed. Observe eliminates silos of logs, metrics and traces by storing all data in a single, more cost-efficient data lake. The company's Data Graph technology enables users to troubleshoot distributed applications three times faster than competing observability solutions.

The Latest

For years, infrastructure teams have treated compute as a relatively stable input. Capacity was provisioned, costs were forecasted, and performance expectations were set based on the assumption that identical resources behaved identically. That mental model is starting to break down. AI infrastructure is no longer behaving like static cloud capacity. It is increasingly behaving like a market ...

Resilience can no longer be defined by how quickly an organization recovers from an incident or disruption. The effectiveness of any resilience strategy is dependent on its ability to anticipate change, operate under continuous stress, and adapt confidently amid uncertainty ...

Mobile users are less tolerant of app instability than ever before. According to a new report from Luciq, No Margin for Error: What Mobile Users Expect and What Mobile Leaders Must Deliver in 2026, even minor performance issues now result in immediate abandonment, lost purchases, and long-term brand impact ...

Artificial intelligence (AI) has become the dominant force shaping enterprise data strategies. Boards expect progress. Executives expect returns. And data leaders are under pressure to prove that their organizations are "AI-ready" ...

Agentic AI is a major buzzword for 2026. Many tech companies are making bold promises about this technology, but many aren't grounded in reality, at least not yet. This coming year will likely be shaped by reality checks for IT teams, and progress will only come from a focus on strong foundations and disciplined execution ...

AI systems are still prone to hallucinations and misjudgments ... To build the trust needed for adoption, AI must be paired with human-in-the-loop (HITL) oversight, or checkpoints where humans verify, guide, and decide what actions are taken. The balance between autonomy and accountability is what will allow AI to deliver on its promise without sacrificing human trust ...

More data center leaders are reducing their reliance on utility grids by investing in onsite power for rapidly scaling data centers, according to the Data Center Power Report from Bloom Energy ...

In MEAN TIME TO INSIGHT Episode 21, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses AI-driven NetOps ... 

Enterprise IT has become increasingly complex and fragmented. Organizations are juggling dozens — sometimes hundreds — of different tools for endpoint management, security, app delivery, and employee experience. Each one needs its own license, its own maintenance, and its own integration. The result is a patchwork of overlapping tools, data stuck in silos, security vulnerabilities, and IT teams are spending more time managing software than actually getting work done ...

2025 was the year everybody finally saw the cracks in the foundation. If you were running production workloads, you probably lived through at least one outage you could not explain to your executives without pulling up a diagram and a whiteboard ...