5 Ways to Gain Operational Insights on Big Data Analytics
April 20, 2015

Michael Segal
NetScout

Share this

We are starting to see an age where speed-of-thought analytical tools are helping to quickly analyze large volumes of data to uncover market trends, customer preferences, gain competitive insight and collect other useful business information. Likewise, utilizing ‘big data’ creates new opportunities to gain deep insight into operational efficiencies.

The realization by business executives that corporate data is an extremely valuable asset, and that effective analysis of big data may have a profound impact on their bottom line is the key driver in the adoption of this trend. According to IDC, the big data and analytics market will reach $125 billion worldwide in 2015, which will help enterprises across all industries gain new operational insights.

Effective integration of big data analytics within corporate business processes is critical to harness the wealth of knowledge that can be extracted from corporate data. While a variety of structured and unstructured big data is stored in large volumes on different servers within the organization, virtually all this data traverses the network at one time or another. Analysis of the traffic data traversing the network can provide deep operational insight, provided there is an end-to-end holistic visibility of this data.

To ensure holistic visibility, the first step is to select a performance management platform that offers the scalability and flexibility needed to analyze large volumes of data in real-time.

The solution should also include packet flow switches to enable passive and intelligent distribution of big data that traverses the network to the different location where the data is analyzed.

Here are five ways IT operations can use Big Data analytics to achieve operational efficiencies:

1. Holistic end-to-end visibility

A holistic view, from the data center and network to the users who consume business services, helps IT see the relationships and interdependencies across all service delivery components; including applications, network, servers, databases and enabling protocols in order to see which user communities and services are utilizing the network and how they’re performing.

2. Big Data analysis based on deep packet inspection

Deep packet analysis can be used to generate a metadata at an atomic level which provides comprehensive, real-time view of all service components, including physical and virtual networks, workloads, protocols, servers, databases, users and devices to help desktop, network, telecom and application teams see through the same lens.

3. Decreased downtime

A Forrester survey shows 91% of IT respondents cite problem identification as the number one improvement needed in their organization’s IT operations. As applications and business services’ complexity increases, reducing costly downtime will hinge on proactively detecting service degradations and rapid triage to identify its origin, which can be done through the right performance management platform.

4. Capacity planning

Accurate evidence is vital when it comes to making capacity planning decisions for your network and business processes. Benefits of metadata at an atomic level will aid in understanding the current and future needs of your organization’s services, applications and its community of users in order to identify how resources are being consumed.

5. Hyper scalability

Big data analytic tools that can scale to increasing data traffic flows provide key vantage points throughout your IT environment and offer rapid insight to meet the monitoring needs of high-density locations in data center and private/hybrid cloud deployments to help organizations achieve consistent service quality and operational excellence.

Network traffic Big Data analytics, made possible by today’s service performance management platforms, is changing the scope and quality of IT operational efficiencies. These platforms and technologies are not only protecting organizations against service degradations and downtime, but also serve to add new dimensions and context around interactive data making corporate data today an extremely valuable asset.

Michael Segal is VP of Strategy at NetScout
Share this

The Latest

March 21, 2019

Achieving audit compliance within your IT ecosystem can be an iterative process, and it doesn't have to be compressed into the five days before the audit is due. Following is a four-step process I use to guide clients through the process of preparing for and successfully completing IT audits ...

March 20, 2019

Network performance issues come in all shapes and sizes, and can require vast amounts of time and resources to solve. Here are three examples of painful network performance issues you're likely to encounter this year, and how NPMD solutions can help you overcome them ...

March 19, 2019

"Scale up" versus "scale out" doesn't just apply to hardware investments, it also has an impact on product features. "Scale up" promotes buying the feature set you think you need now, then adding "feature modules" and licenses as you discover additional feature requirements are needed. Often as networks grow in size they also grow in complexity ...

March 18, 2019

Network Packet Brokers play a critical role in gaining visibility into new complex networks. They deliver the packet data and information IT and security teams need to identify problems, recognize security issues, and ensure overall network performance. However, not all Packet Brokers are created equal when it comes to scalability. Simply "scaling up" your network infrastructure at every growth point is a more complex and more expensive endeavor over time. Let's explore three ways the "scale up" approach to infrastructure growth impedes NetOps and security professionals (and the business as a whole) ...

March 15, 2019

Loyal users are the key to your service desk's success. Happy users want to use your services and they recommend your services in the organization. It takes time and effort to exceed user expectations, but doing so means keeping the promises we make to our users and being careful not to do too much without careful consideration for what's best for the organization and users ...

March 14, 2019

What's the difference between user satisfaction and user loyalty? How can you measure whether your users are satisfied and will keep buying from you? How much effort should you make to offer your users the ultimate experience? If you're a service provider, what matters in the end is whether users will keep coming back to you and will stay loyal ...

March 13, 2019

What if I said that a 95% reduction in the amount of IT noise, 99% reduction in ticket volume and 99% L1 resolution rate are not only possible, but that some of the largest, most complex enterprises in the world see these metrics in their environments every day, thanks to Artificial Intelligence (AI) and Machine Learning (ML)? Would you dismiss that as belonging to the realm of science fiction? ...

March 12, 2019
As a consumer, when you order products online, how do you expect them to get delivered? Some key requirements are: the product must arrive on time, well-packed, and ultimately must give you an easy gateway to return it if it is not as per your expectations. All this has been made possible via a single application. But what if this application doesn't function the way you want or cracks down mid-way, or probably leaks off information about you to some potential hackers? Technical uncertainty and digital chaos are the two double-edged swords dangling over this billion-dollar ecommerce market. Can Quality Assurance and Software Testing save application developers from this endless juggle? ...
March 11, 2019

Of those surveyed, 96% of organizations have a digital transformation strategy, with 57% approaching it as an enterprise-wide priority, with a clear emphasis on speed of business, costs, risk, and customer satisfaction, according to IDC’s Aligning IT Strategies and Business Expectations for Digital Transformation Success, sponsored by EasyVista ...

March 08, 2019

One of my ongoing areas of focus is analytics, AIOps, and the intersection with AI and machine learning more broadly. Within this space, sad to say, semantic confusion surrounding just what these terms mean echoes the confusions surrounding ITSM ...