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Optimizing for Cloud Is Not an Option, It's a Necessity

Tracy Corbo

EMA estimates that enterprise customers with cloud-based deployments are running an average of 20% of their workloads over public and/or private cloud. The problem is that cloud deployments often experience performance issues. Since traditional testing methods do not always catch these issues prior to deployment, optimization has become a requirement.

The Challenges of Cloud Computing

Cloud takes resources that might have been local to the users and moves them outside the corporate firewall and over the public Internet, until, in many cases, these resources are half a continent or more away from the users. This reduces visibility while adding in latency. EMA's recent study, Optimizing the Network for Reliable Application Delivery Across the Cloud found that across all types of cloud — public, private, and hybrid — the majority of deployments suffered from performance issues, even though most participants performed pre-deployment testing.

Despite participants performing these tests and even making adjustments to their networks, such as adding bandwidth or changing the type of connectivity, more than half of the time their cloud deployments still experienced performance issues that impacted end users. The problem here could be that their pre-deployment testing may not account for wireless connectivity, which can come in multiple forms: corporate Wi-Fi, public Internet, or cellular. As Wi-Fi was cited by survey participants at the top connectivity method to reach external cloud services, this is a distinct possibility.

Workloads Matter

Workloads vary by cloud type. Private cloud typically carries more complex workloads including mission-critical custom applications. Public cloud is more likely to carry less critical, more general-purpose traffic, such as office productivity and email. Hybrid tends to be a mix of both.

As private cloud workloads are often more complex than others, these deployments are more likely to experience significant performance issues. Custom applications are often more complex and require access to multiple back-end systems. They also tend to have higher security requirements. All these components can impact response times, and our survey data indicates that this is especially true in the case of private cloud deployments in large enterprises (with more than 10,000 employees) and medium enterprises (with 2,500 to 9,999 employees). The study found that 89% of medium-enterprise respondents experienced performance issues that impacted end users, and 70% of those in large enterprises did as well.

Optimization Choices

There are many ways to tackle these performance issues in the cloud. The study looked at the traditional WAN optimization and application delivery controller (ADC) methods as well as alternative solutions, such as content delivery networks (CDNs) and other types of WAN-optimization solutions. While it was no surprise to see the tried and true methods topping the list across the various cloud types, it was interesting to see how the preferences shifted across various cloud types. The takeway is clear: Hardware-based optimization is giving way to software-based solutions.

It was also interesting to note how these optimization solutions were chosen, as the primary drivers were not feature sets, but rather how "cloud-friendly" the solutions were and whether they were a "good fit" for a particular workload. Both "integration with back-end systems" and budget considerations were also common factors in private cloud optimization choices.

If you plan to deploy to the cloud, make wireless connectivity part of your pre-deployment testing. And assume that despite your best efforts, some form of optimization will be necessary to ensure acceptable performance. Until more of our compute infrastructure shifts to support a cloud-based computing model, optimization technologies will be a requirement, not just window dressing.

Tracy Corbo is Principal Research Analyst at Enterprise Management Associates (EMA).

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AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

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Optimizing for Cloud Is Not an Option, It's a Necessity

Tracy Corbo

EMA estimates that enterprise customers with cloud-based deployments are running an average of 20% of their workloads over public and/or private cloud. The problem is that cloud deployments often experience performance issues. Since traditional testing methods do not always catch these issues prior to deployment, optimization has become a requirement.

The Challenges of Cloud Computing

Cloud takes resources that might have been local to the users and moves them outside the corporate firewall and over the public Internet, until, in many cases, these resources are half a continent or more away from the users. This reduces visibility while adding in latency. EMA's recent study, Optimizing the Network for Reliable Application Delivery Across the Cloud found that across all types of cloud — public, private, and hybrid — the majority of deployments suffered from performance issues, even though most participants performed pre-deployment testing.

Despite participants performing these tests and even making adjustments to their networks, such as adding bandwidth or changing the type of connectivity, more than half of the time their cloud deployments still experienced performance issues that impacted end users. The problem here could be that their pre-deployment testing may not account for wireless connectivity, which can come in multiple forms: corporate Wi-Fi, public Internet, or cellular. As Wi-Fi was cited by survey participants at the top connectivity method to reach external cloud services, this is a distinct possibility.

Workloads Matter

Workloads vary by cloud type. Private cloud typically carries more complex workloads including mission-critical custom applications. Public cloud is more likely to carry less critical, more general-purpose traffic, such as office productivity and email. Hybrid tends to be a mix of both.

As private cloud workloads are often more complex than others, these deployments are more likely to experience significant performance issues. Custom applications are often more complex and require access to multiple back-end systems. They also tend to have higher security requirements. All these components can impact response times, and our survey data indicates that this is especially true in the case of private cloud deployments in large enterprises (with more than 10,000 employees) and medium enterprises (with 2,500 to 9,999 employees). The study found that 89% of medium-enterprise respondents experienced performance issues that impacted end users, and 70% of those in large enterprises did as well.

Optimization Choices

There are many ways to tackle these performance issues in the cloud. The study looked at the traditional WAN optimization and application delivery controller (ADC) methods as well as alternative solutions, such as content delivery networks (CDNs) and other types of WAN-optimization solutions. While it was no surprise to see the tried and true methods topping the list across the various cloud types, it was interesting to see how the preferences shifted across various cloud types. The takeway is clear: Hardware-based optimization is giving way to software-based solutions.

It was also interesting to note how these optimization solutions were chosen, as the primary drivers were not feature sets, but rather how "cloud-friendly" the solutions were and whether they were a "good fit" for a particular workload. Both "integration with back-end systems" and budget considerations were also common factors in private cloud optimization choices.

If you plan to deploy to the cloud, make wireless connectivity part of your pre-deployment testing. And assume that despite your best efforts, some form of optimization will be necessary to ensure acceptable performance. Until more of our compute infrastructure shifts to support a cloud-based computing model, optimization technologies will be a requirement, not just window dressing.

Tracy Corbo is Principal Research Analyst at Enterprise Management Associates (EMA).

Hot Topics

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...