Skip to main content

Optimizing for Cloud Is Not an Option, It's a Necessity

Tracy Corbo

EMA estimates that enterprise customers with cloud-based deployments are running an average of 20% of their workloads over public and/or private cloud. The problem is that cloud deployments often experience performance issues. Since traditional testing methods do not always catch these issues prior to deployment, optimization has become a requirement.

The Challenges of Cloud Computing

Cloud takes resources that might have been local to the users and moves them outside the corporate firewall and over the public Internet, until, in many cases, these resources are half a continent or more away from the users. This reduces visibility while adding in latency. EMA's recent study, Optimizing the Network for Reliable Application Delivery Across the Cloud found that across all types of cloud — public, private, and hybrid — the majority of deployments suffered from performance issues, even though most participants performed pre-deployment testing.

Despite participants performing these tests and even making adjustments to their networks, such as adding bandwidth or changing the type of connectivity, more than half of the time their cloud deployments still experienced performance issues that impacted end users. The problem here could be that their pre-deployment testing may not account for wireless connectivity, which can come in multiple forms: corporate Wi-Fi, public Internet, or cellular. As Wi-Fi was cited by survey participants at the top connectivity method to reach external cloud services, this is a distinct possibility.

Workloads Matter

Workloads vary by cloud type. Private cloud typically carries more complex workloads including mission-critical custom applications. Public cloud is more likely to carry less critical, more general-purpose traffic, such as office productivity and email. Hybrid tends to be a mix of both.

As private cloud workloads are often more complex than others, these deployments are more likely to experience significant performance issues. Custom applications are often more complex and require access to multiple back-end systems. They also tend to have higher security requirements. All these components can impact response times, and our survey data indicates that this is especially true in the case of private cloud deployments in large enterprises (with more than 10,000 employees) and medium enterprises (with 2,500 to 9,999 employees). The study found that 89% of medium-enterprise respondents experienced performance issues that impacted end users, and 70% of those in large enterprises did as well.

Optimization Choices

There are many ways to tackle these performance issues in the cloud. The study looked at the traditional WAN optimization and application delivery controller (ADC) methods as well as alternative solutions, such as content delivery networks (CDNs) and other types of WAN-optimization solutions. While it was no surprise to see the tried and true methods topping the list across the various cloud types, it was interesting to see how the preferences shifted across various cloud types. The takeway is clear: Hardware-based optimization is giving way to software-based solutions.

It was also interesting to note how these optimization solutions were chosen, as the primary drivers were not feature sets, but rather how "cloud-friendly" the solutions were and whether they were a "good fit" for a particular workload. Both "integration with back-end systems" and budget considerations were also common factors in private cloud optimization choices.

If you plan to deploy to the cloud, make wireless connectivity part of your pre-deployment testing. And assume that despite your best efforts, some form of optimization will be necessary to ensure acceptable performance. Until more of our compute infrastructure shifts to support a cloud-based computing model, optimization technologies will be a requirement, not just window dressing.

Tracy Corbo is Principal Research Analyst at Enterprise Management Associates (EMA).

Hot Topics

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

Optimizing for Cloud Is Not an Option, It's a Necessity

Tracy Corbo

EMA estimates that enterprise customers with cloud-based deployments are running an average of 20% of their workloads over public and/or private cloud. The problem is that cloud deployments often experience performance issues. Since traditional testing methods do not always catch these issues prior to deployment, optimization has become a requirement.

The Challenges of Cloud Computing

Cloud takes resources that might have been local to the users and moves them outside the corporate firewall and over the public Internet, until, in many cases, these resources are half a continent or more away from the users. This reduces visibility while adding in latency. EMA's recent study, Optimizing the Network for Reliable Application Delivery Across the Cloud found that across all types of cloud — public, private, and hybrid — the majority of deployments suffered from performance issues, even though most participants performed pre-deployment testing.

Despite participants performing these tests and even making adjustments to their networks, such as adding bandwidth or changing the type of connectivity, more than half of the time their cloud deployments still experienced performance issues that impacted end users. The problem here could be that their pre-deployment testing may not account for wireless connectivity, which can come in multiple forms: corporate Wi-Fi, public Internet, or cellular. As Wi-Fi was cited by survey participants at the top connectivity method to reach external cloud services, this is a distinct possibility.

Workloads Matter

Workloads vary by cloud type. Private cloud typically carries more complex workloads including mission-critical custom applications. Public cloud is more likely to carry less critical, more general-purpose traffic, such as office productivity and email. Hybrid tends to be a mix of both.

As private cloud workloads are often more complex than others, these deployments are more likely to experience significant performance issues. Custom applications are often more complex and require access to multiple back-end systems. They also tend to have higher security requirements. All these components can impact response times, and our survey data indicates that this is especially true in the case of private cloud deployments in large enterprises (with more than 10,000 employees) and medium enterprises (with 2,500 to 9,999 employees). The study found that 89% of medium-enterprise respondents experienced performance issues that impacted end users, and 70% of those in large enterprises did as well.

Optimization Choices

There are many ways to tackle these performance issues in the cloud. The study looked at the traditional WAN optimization and application delivery controller (ADC) methods as well as alternative solutions, such as content delivery networks (CDNs) and other types of WAN-optimization solutions. While it was no surprise to see the tried and true methods topping the list across the various cloud types, it was interesting to see how the preferences shifted across various cloud types. The takeway is clear: Hardware-based optimization is giving way to software-based solutions.

It was also interesting to note how these optimization solutions were chosen, as the primary drivers were not feature sets, but rather how "cloud-friendly" the solutions were and whether they were a "good fit" for a particular workload. Both "integration with back-end systems" and budget considerations were also common factors in private cloud optimization choices.

If you plan to deploy to the cloud, make wireless connectivity part of your pre-deployment testing. And assume that despite your best efforts, some form of optimization will be necessary to ensure acceptable performance. Until more of our compute infrastructure shifts to support a cloud-based computing model, optimization technologies will be a requirement, not just window dressing.

Tracy Corbo is Principal Research Analyst at Enterprise Management Associates (EMA).

Hot Topics

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...