Paessler AG has expanded its channel footprint in North America and has launched both a revamped Partner Marketing Toolbox and a new training platform for partners to enhance their selling and technical knowledge.
The expansion comes in response to the growth of PRTG Network Monitor in the North American market.
Paessler has expanded its headcount in North America by 50 percent, making key additions to both the channel sales, marketing, and support teams. The new team members will be able to capitalize on growing demand for PRTG Network Monitor, Paessler's comprehensive network monitoring software that is relied on by more than 150,000 network administrators worldwide. North American channel sales have increased by 16 percent overall in the first half of 2016, with revenues increasing by 20 percent among Paessler's largest partners.
In addition to the new hires, Paessler has made significant improvements to how they support partner marketing efforts with a new Partner Marketing Toolbox. Paessler has developed a robust suite of marketing resources including turn-key campaigns, content and educational resources designed to enable partners to accelerate growth and inform their customers through marketing. Paessler has also launched a new training platform for partners that will enhance their selling and technical capabilities, and offer certifications on PRTG.
"From the beginning Paessler has been committed to its channel partners in North America, and with this expansion in both our team and our offerings to partners, we have reaffirmed our support," said Andrew Cutting, Director of Channel Sales, North America, Paessler. "The first half of 2016 has been a tremendous success that came on the heels of a very productive 2015. With a larger channel organization and enhanced resources, the sky is the limit for the second half of 2016 and beyond."
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