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Protecting Your Business-Critical Data in the Data-Driven Economy

Scotty Calkins
Datadobi

To borrow a phrase from the British mathematician and entrepreneur, Clive Humby, "data is the new oil." It's what our economy runs on. Organizations use data to fuel their operations, make smart business decisions, improve customer relationships, and much more. Because so much value can be extracted from data its influence is generally positive, but it can also be detrimental to a business experiencing a serious disruption such as a cyberattack, insider threat, or storage platform-specific hack or bug.

If your organization was a victim of one of these scenarios and suddenly lacked access to data repositories, would operations screech to a halt?

Your data is basically a carbon copy of your company and if you don't have access to your business-critical data, you can't do business. If you are unfortunate enough to be attacked, you need a plan in place to restore your data quickly and to any target if you don't want to suffer costly downtime. During major disruptions, certain copies of your data may be unavailable for quite some time. But you can get your business-critical apps up and running quickly and keep an uninterrupted flow of business if you add an extra layer of protection for business-critical data — what's called a "golden copy."


Identifying Business-Critical Data

Organizations with petabytes of data may initially find it daunting to identify the datasets that are critical to keeping the business. Business-critical data will look different for every organization; generally, it's any data absolutely needed to continue running your business.

A widely used fitness tracker and watchmaker experienced a massive outage late last year, leaving users disconnected from their applications for days after suffering a ransomware attack. No one was able to access their user history from the application, leaving the organization unable to continue operations. The application data would be considered business-critical data in this scenario; it's exactly the type of data that needs to be protected and accessible.

Air Gapping and Traditional Disaster Recovery

Once an organization identifies its business-critical data, it can add an additional air-gap solution for an extra layer to their traditional business continuity plan. An air-gap solution — storing your data in a bunker site (whether on-premises or in the cloud) that is isolated from your network — provides an extra layer of security against both insider and external threats.

An air-gap solution puts a barrier between the golden copy of business-critical data and employees who may unintentionally (or in rare cases intentionally) do harm to it. Instead, control is shifted to a limited set of cyber-protection administrators, often under the auspices of the legal department or risk management department. In order to open the bunker site, it will require a specific set of protocols to be in place. Organizations can set the number of steps in the pipeline. The harder data is to access, the harder it is to attack it, and the more protected it is. Moving control of the golden copy to very strict procedures prevents any malicious insiders from attacking data.

An air-gap solution not only safely isolates a golden copy of your most important data, it also gives you an all-important copy of your company as well. The air gap gives organizations the security of knowing they are protected from attackers whether from within or outside of the company. It gives organizations the ability and flexibility to get back up and running as fast as possible.

In a data-driven economy, attacks on data have the ability to cripple business. Adding a golden copy of business-critical data gives organizations peace of mind, and the ability to stay afloat in the midst of a crisis.

Scotty Calkins is Senior Systems Engineer at Datadobi

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Protecting Your Business-Critical Data in the Data-Driven Economy

Scotty Calkins
Datadobi

To borrow a phrase from the British mathematician and entrepreneur, Clive Humby, "data is the new oil." It's what our economy runs on. Organizations use data to fuel their operations, make smart business decisions, improve customer relationships, and much more. Because so much value can be extracted from data its influence is generally positive, but it can also be detrimental to a business experiencing a serious disruption such as a cyberattack, insider threat, or storage platform-specific hack or bug.

If your organization was a victim of one of these scenarios and suddenly lacked access to data repositories, would operations screech to a halt?

Your data is basically a carbon copy of your company and if you don't have access to your business-critical data, you can't do business. If you are unfortunate enough to be attacked, you need a plan in place to restore your data quickly and to any target if you don't want to suffer costly downtime. During major disruptions, certain copies of your data may be unavailable for quite some time. But you can get your business-critical apps up and running quickly and keep an uninterrupted flow of business if you add an extra layer of protection for business-critical data — what's called a "golden copy."


Identifying Business-Critical Data

Organizations with petabytes of data may initially find it daunting to identify the datasets that are critical to keeping the business. Business-critical data will look different for every organization; generally, it's any data absolutely needed to continue running your business.

A widely used fitness tracker and watchmaker experienced a massive outage late last year, leaving users disconnected from their applications for days after suffering a ransomware attack. No one was able to access their user history from the application, leaving the organization unable to continue operations. The application data would be considered business-critical data in this scenario; it's exactly the type of data that needs to be protected and accessible.

Air Gapping and Traditional Disaster Recovery

Once an organization identifies its business-critical data, it can add an additional air-gap solution for an extra layer to their traditional business continuity plan. An air-gap solution — storing your data in a bunker site (whether on-premises or in the cloud) that is isolated from your network — provides an extra layer of security against both insider and external threats.

An air-gap solution puts a barrier between the golden copy of business-critical data and employees who may unintentionally (or in rare cases intentionally) do harm to it. Instead, control is shifted to a limited set of cyber-protection administrators, often under the auspices of the legal department or risk management department. In order to open the bunker site, it will require a specific set of protocols to be in place. Organizations can set the number of steps in the pipeline. The harder data is to access, the harder it is to attack it, and the more protected it is. Moving control of the golden copy to very strict procedures prevents any malicious insiders from attacking data.

An air-gap solution not only safely isolates a golden copy of your most important data, it also gives you an all-important copy of your company as well. The air gap gives organizations the security of knowing they are protected from attackers whether from within or outside of the company. It gives organizations the ability and flexibility to get back up and running as fast as possible.

In a data-driven economy, attacks on data have the ability to cripple business. Adding a golden copy of business-critical data gives organizations peace of mind, and the ability to stay afloat in the midst of a crisis.

Scotty Calkins is Senior Systems Engineer at Datadobi

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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