Q&A: Ovum Talks About APM

Pete Goldin
APMdigest

In APMdigest's exclusive interview, Michael Azoff, Principal Analyst at Ovum, discusses his discoveries while researching the Ovum Decision Matrix on APM 2014-15.

APM: What are the main changes in the APM market that you have seen since your last APM report?

MA: Log management continues to grow well as it meets demand for swift performance answers with light weight tools. The need for mobile support continues to grow as expected. Vendors are visible on the market that we have not seen at the top level before, offering reduced functionality compared with top solutions but with ease of use, competitive pricing, and enough functionality to keep users happy.

APM: What do you see as the main drivers behind the strong growth of the APM market?

MA: Applications and services are more complex. At the same time those that are consumer facing have users who will drop the app/service/website if it is slow to respond or worse. The competitive nature of the market is placing higher demands on producing high quality and high performance solutions.

APM: What are the most important new APM capabilities that a buyer should look for?

MA: For development support, it has to be source code line level detail if a crash occurs.

For operations, it needs to provide end to end transaction traceability.

Analytics is now a common feature in top end solutions. Some are more sophisticated than others, e.g. offering complex event processing, and this now extends to big data processing.

APM: What key APM capabilities do the vendors still need to work on?

MA: DevOps and continuous delivery will continue to grow in adoption and there is a role for APM to support these approaches. Also the mobile client and server side APM need to be joined up.

Some players are transitioning their solutions to meet the demands of cloud, web, and mobile, in face of new competition that has this built-in from start. The end users now want seamless cloud and on-premise solutions, as well as seamless mobile client and server side APM.

APM: In your report, you mention log management as an emerging category within APM, and you bring it up now as well. Do you see log management as a replacement for traditional APM, or as an additional capability to augment APM?

MA: Log management is sold as a complementary technology, though any organization that is budget constrained will explore log management as a minimal entry to APM. Where in-house development is conducted, then the possibility of adding purpose built logs for use by log management tools can lead to a form of DIY APM.

APM: Where does APM SaaS (Software-as-a-Service) stand currently?

MA: The pattern when speaking to vendors is that APM SaaS is growing in demand from customers and therefore needs to be available today, though there is a sizable on-premise demand from large enterprises and public sector.

APM: Traditionally BMC is seen as one of the "Big Four" leaders in APM. What caused you to put them in the challenger category instead?

MA: Our ranking of BMC is based on how well it performed against a series of metrics in three dimensions: technology, financial, and market execution. So yes, BMC has slipped measured against its peers.

All vendors make decisions about what they want or are capable of bringing to the market. This does make the solution horse race approach not always appropriate for individual customers, as lesser ranked solutions will make a better fit for some customers. This is our advice: consider our shortlist rankings but examine solutions based on your actual needs. We have a spreadsheet where our customers can weight features according to their needs and this will create a custom ranking.

APM: Any predictions about where APM is headed, and how this may impact your next report?

MA: Two vendors which just missed the boat in being included in our analysis are among the new breed solutions and we look forward to including them next time round: AppDynamics and New Relic.

It is good to see the field as active as it is, with new technologies appearing in analytics and new vendors becoming visible at the top end of market.

ABOUT Michael Azoff

Michael Azoff (PhD, MIEEE) has been working as an IT industry analyst since 2003, bringing over 20 years of experience in pure and applied research and consulting in the IT industry.

At Ovum he leads the software development and lifecycle management (SDLM) research and his current focus is on Agile practices in software development, including enterprise Agile transformation initiatives, DevOps, cloud related SDLM, rich Internet applications, and enterprise IT mobile development.

Ovum, an Informa business based in London, provides clients with independent and objective analysis that enables them to make better business and technology decisions. Ovum research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and its clients unparalleled insight not only into business requirements but also the technology that organizations must support.

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Q&A: Ovum Talks About APM

Pete Goldin
APMdigest

In APMdigest's exclusive interview, Michael Azoff, Principal Analyst at Ovum, discusses his discoveries while researching the Ovum Decision Matrix on APM 2014-15.

APM: What are the main changes in the APM market that you have seen since your last APM report?

MA: Log management continues to grow well as it meets demand for swift performance answers with light weight tools. The need for mobile support continues to grow as expected. Vendors are visible on the market that we have not seen at the top level before, offering reduced functionality compared with top solutions but with ease of use, competitive pricing, and enough functionality to keep users happy.

APM: What do you see as the main drivers behind the strong growth of the APM market?

MA: Applications and services are more complex. At the same time those that are consumer facing have users who will drop the app/service/website if it is slow to respond or worse. The competitive nature of the market is placing higher demands on producing high quality and high performance solutions.

APM: What are the most important new APM capabilities that a buyer should look for?

MA: For development support, it has to be source code line level detail if a crash occurs.

For operations, it needs to provide end to end transaction traceability.

Analytics is now a common feature in top end solutions. Some are more sophisticated than others, e.g. offering complex event processing, and this now extends to big data processing.

APM: What key APM capabilities do the vendors still need to work on?

MA: DevOps and continuous delivery will continue to grow in adoption and there is a role for APM to support these approaches. Also the mobile client and server side APM need to be joined up.

Some players are transitioning their solutions to meet the demands of cloud, web, and mobile, in face of new competition that has this built-in from start. The end users now want seamless cloud and on-premise solutions, as well as seamless mobile client and server side APM.

APM: In your report, you mention log management as an emerging category within APM, and you bring it up now as well. Do you see log management as a replacement for traditional APM, or as an additional capability to augment APM?

MA: Log management is sold as a complementary technology, though any organization that is budget constrained will explore log management as a minimal entry to APM. Where in-house development is conducted, then the possibility of adding purpose built logs for use by log management tools can lead to a form of DIY APM.

APM: Where does APM SaaS (Software-as-a-Service) stand currently?

MA: The pattern when speaking to vendors is that APM SaaS is growing in demand from customers and therefore needs to be available today, though there is a sizable on-premise demand from large enterprises and public sector.

APM: Traditionally BMC is seen as one of the "Big Four" leaders in APM. What caused you to put them in the challenger category instead?

MA: Our ranking of BMC is based on how well it performed against a series of metrics in three dimensions: technology, financial, and market execution. So yes, BMC has slipped measured against its peers.

All vendors make decisions about what they want or are capable of bringing to the market. This does make the solution horse race approach not always appropriate for individual customers, as lesser ranked solutions will make a better fit for some customers. This is our advice: consider our shortlist rankings but examine solutions based on your actual needs. We have a spreadsheet where our customers can weight features according to their needs and this will create a custom ranking.

APM: Any predictions about where APM is headed, and how this may impact your next report?

MA: Two vendors which just missed the boat in being included in our analysis are among the new breed solutions and we look forward to including them next time round: AppDynamics and New Relic.

It is good to see the field as active as it is, with new technologies appearing in analytics and new vendors becoming visible at the top end of market.

ABOUT Michael Azoff

Michael Azoff (PhD, MIEEE) has been working as an IT industry analyst since 2003, bringing over 20 years of experience in pure and applied research and consulting in the IT industry.

At Ovum he leads the software development and lifecycle management (SDLM) research and his current focus is on Agile practices in software development, including enterprise Agile transformation initiatives, DevOps, cloud related SDLM, rich Internet applications, and enterprise IT mobile development.

Ovum, an Informa business based in London, provides clients with independent and objective analysis that enables them to make better business and technology decisions. Ovum research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and its clients unparalleled insight not only into business requirements but also the technology that organizations must support.

Hot Topic
The Latest
The Latest 10

The Latest

Crisis Communications: When the Outage Hits, Your Communications Can't Be "Investigating"

Outages aren't new. What's new is how quickly they spread across systems, vendors, regions and customer workflows. The moment that performance degrades, expectations escalate fast. In today's always-on environment, an outage isn't just a technical event. It's a trust event ...

OpenTelemetry: A Complete Telemetry Framework that Grows with You

Most organizations approach OpenTelemetry as a collection of individual tools they need to assemble from scratch. This view misses the bigger picture. OpenTelemetry is a complete telemetry framework with composable components that address specific problems at different stages of organizational maturity. You start with what you need today and adopt additional pieces as your observability practices evolve ...

The Quiet Power of Milliseconds in High Traffic Systems

One of the earliest lessons I learned from architecting throughput-heavy services is that simplicity wins repeatedly: fewer moving parts, loosely coupled execution (fewer synchronous calls), and precise timing metering. You want data and decisions to travel the shortest possible path. The goal is to build a system where every strategy and each line of code (contention is the key metric) complements the decision trees ...

Are AI "Autonomous Coworkers" Ready for Payroll?

As discussions around AI "autonomous coworkers" accelerate, many industry projections assume that agents will soon operate alongside human staff in making decisions, taking actions, and managing tasks with minimal oversight. But a growing number of critics (including some of the developers building these systems) argue that the industry still has a long way to go to be able to treat AI agents like fully trusted teammates ...

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Enterprise AI has entered a transformational phase where, according to Digitate's recently released survey, Agentic AI and the Future of Enterprise IT, companies are moving beyond traditional automation toward Agentic AI systems designed to reason, adapt, and collaborate alongside human teams ...

The Real Reason Enterprise AI Stalls: It Doesn't Fit in the Box

The numbers back this urgency up. A recent Zapier survey shows that 92% of enterprises now treat AI as a top priority. Leaders want it, and teams are clamoring for it. But if you look closer at the operations of these companies, you see a different picture. The rollout is slow. The results are often delayed. There's a disconnect between what leaders want and what their technical infrastructure can handle ...

AI's Inflection Point Will Redefine Enterprise Readiness in 2026

Kyndryl's 2025 Readiness Report revealed that 61% of global business and technology leaders report increasing pressure from boards and regulators to prove AI's ROI. As the technology evolves and expectations continue to rise, leaders are compelled to generate and prove impact before scaling further. This will lead to a decisive turning point in 2026 ...

Turning Foresight into Resilience: Reclaiming Prevention in the Age of Exposure

Cloudflare's disruption illustrates how quickly a single provider's issue cascades into widespread exposure. Many organizations don't fully realize how tightly their systems are coupled to thirdparty services, or how quickly availability and security concerns align when those services falter ... You can't avoid these dependencies, but you can understand them ...

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If you work with AI, you know this story. A model performs during testing, looks great in early reviews, works perfectly in production and then slowly loses relevance after operating for a while. Everything on the surface looks perfect — pipelines are running, predictions or recommendations are error-free, data quality checks show green; yet outcomes don't meet the ground reality. This pattern often repeats across enterprise AI programs. Take for example, a mid-sized retail banking and wealth-management firm with heavy investments in AI-powered risk analytics, fraud detection and personalized credit-decisioning systems. The model worked well for a while, but transactions increased, so did false positives by 18% ...

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Basic uptime is no longer the gold standard. By 2026, network monitoring must do more than report status, it must explain performance in a hybrid-first world. Networks are no longer just static support systems; they are agile, distributed architectures that sit at the very heart of the customer experience and the business outcomes ... The following five trends represent the new standard for network health, providing a blueprint for teams to move from reactive troubleshooting to a proactive, integrated future ...