Q&A: Ovum Talks About APM
June 30, 2014
Share this

In APMdigest's exclusive interview, Michael Azoff, Principal Analyst at Ovum, discusses his discoveries while researching the Ovum Decision Matrix on APM 2014-15.

APM: What are the main changes in the APM market that you have seen since your last APM report?

MA: Log management continues to grow well as it meets demand for swift performance answers with light weight tools. The need for mobile support continues to grow as expected. Vendors are visible on the market that we have not seen at the top level before, offering reduced functionality compared with top solutions but with ease of use, competitive pricing, and enough functionality to keep users happy.

APM: What do you see as the main drivers behind the strong growth of the APM market?

MA: Applications and services are more complex. At the same time those that are consumer facing have users who will drop the app/service/website if it is slow to respond or worse. The competitive nature of the market is placing higher demands on producing high quality and high performance solutions.

APM: What are the most important new APM capabilities that a buyer should look for?

MA: For development support, it has to be source code line level detail if a crash occurs.

For operations, it needs to provide end to end transaction traceability.

Analytics is now a common feature in top end solutions. Some are more sophisticated than others, e.g. offering complex event processing, and this now extends to big data processing.

APM: What key APM capabilities do the vendors still need to work on?

MA: DevOps and continuous delivery will continue to grow in adoption and there is a role for APM to support these approaches. Also the mobile client and server side APM need to be joined up.

Some players are transitioning their solutions to meet the demands of cloud, web, and mobile, in face of new competition that has this built-in from start. The end users now want seamless cloud and on-premise solutions, as well as seamless mobile client and server side APM.

APM: In your report, you mention log management as an emerging category within APM, and you bring it up now as well. Do you see log management as a replacement for traditional APM, or as an additional capability to augment APM?

MA: Log management is sold as a complementary technology, though any organization that is budget constrained will explore log management as a minimal entry to APM. Where in-house development is conducted, then the possibility of adding purpose built logs for use by log management tools can lead to a form of DIY APM.

APM: Where does APM SaaS (Software-as-a-Service) stand currently?

MA: The pattern when speaking to vendors is that APM SaaS is growing in demand from customers and therefore needs to be available today, though there is a sizable on-premise demand from large enterprises and public sector.

APM: Traditionally BMC is seen as one of the "Big Four" leaders in APM. What caused you to put them in the challenger category instead?

MA: Our ranking of BMC is based on how well it performed against a series of metrics in three dimensions: technology, financial, and market execution. So yes, BMC has slipped measured against its peers.

All vendors make decisions about what they want or are capable of bringing to the market. This does make the solution horse race approach not always appropriate for individual customers, as lesser ranked solutions will make a better fit for some customers. This is our advice: consider our shortlist rankings but examine solutions based on your actual needs. We have a spreadsheet where our customers can weight features according to their needs and this will create a custom ranking.

APM: Any predictions about where APM is headed, and how this may impact your next report?

MA: Two vendors which just missed the boat in being included in our analysis are among the new breed solutions and we look forward to including them next time round: AppDynamics and New Relic.

It is good to see the field as active as it is, with new technologies appearing in analytics and new vendors becoming visible at the top end of market.

ABOUT Michael Azoff

Michael Azoff (PhD, MIEEE) has been working as an IT industry analyst since 2003, bringing over 20 years of experience in pure and applied research and consulting in the IT industry.

At Ovum he leads the software development and lifecycle management (SDLM) research and his current focus is on Agile practices in software development, including enterprise Agile transformation initiatives, DevOps, cloud related SDLM, rich Internet applications, and enterprise IT mobile development.

Ovum, an Informa business based in London, provides clients with independent and objective analysis that enables them to make better business and technology decisions. Ovum research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and its clients unparalleled insight not only into business requirements but also the technology that organizations must support.

Share this

The Latest

July 18, 2019

Organizations that are working with artificial intelligence (AI) or machine learning (ML) have, on average, four AI/ML projects in place, according to a recent survey by Gartner, Inc. Of all respondents, 59% said they have AI deployed today ...

July 17, 2019

The 11th anniversary of the Apple App Store frames a momentous time period in how we interact with each other and the services upon which we have come to rely. Even so, we continue to have our in-app mobile experiences marred by poor performance and instability. Apple has done little to help, and other tools provide little to no visibility and benchmarks on which to prioritize our efforts outside of crashes ...

July 16, 2019

Confidence in artificial intelligence (AI) and its ability to enhance network operations is high, but only if the issue of bias is tackled. Service providers (68%) are most concerned about the bias impact of "bad or incomplete data sets," since effective AI requires clean, high quality, unbiased data, according to a new survey of communication service providers ...

July 15, 2019

Every internet connected network needs a visibility platform for traffic monitoring, information security and infrastructure security. To accomplish this, most enterprise networks utilize from four to seven specialized tools on network links in order to monitor, capture and analyze traffic. Connecting tools to live links with TAPs allow network managers to safely see, analyze and protect traffic without compromising network reliability. However, like most networking equipment it's critical that installation and configuration are done properly ...

July 11, 2019

The Democratic presidential debates are likely to have many people switching back-and-forth between live streams over the coming months. This is going to be especially true in the days before and after each debate, which will mean many office networks are likely to see a greater share of their total capacity going to streaming news services than ever before ...

July 10, 2019

Monitoring of heating, ventilation and air conditioning (HVAC) infrastructures has become a key concern over the last several years. Modern versions of these systems need continual monitoring to stay energy efficient and deliver satisfactory comfort to building occupants. This is because there are a large number of environmental sensors and motorized control systems within HVAC systems. Proper monitoring helps maintain a consistent temperature to reduce energy and maintenance costs for this type of infrastructure ...

July 09, 2019

Shoppers won’t wait for retailers, according to a new research report titled, 2019 Retailer Website Performance Evaluation: Are Retail Websites Meeting Shopper Expectations? from Yottaa ...

June 27, 2019

Customer satisfaction and retention were the top concerns for a majority (58%) of IT leaders when suffering downtime or outages, according to a survey of top IT leaders conducted by AIOps Exchange. The effect of service interruptions on customers outweighed other concerns such as loss of revenue, brand reputation, negative press coverage, or the impact on IT Ops teams.

June 26, 2019

It is inevitable that employee productivity and the quality of customer experiences suffer as a consequence of the poor performance of O365. The quick detection and rapid resolution of problems associated with O365 are top of mind for any organization to keep its business humming ...

June 25, 2019

Employees at British businesses rate computer downtime as the most significant irritant at their current workplace (41 percent) when asked to pick their top three ...