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Riverbed ONE Partner Program Launched

Riverbed announced the launch of Riverbed ONE, a new partner program to enable Riverbed partners to succeed in meeting the growing technology needs of customers to support today’s modern IT environments.

The Company launched this new program to coincide with the introduction of its new AI-powered Unified Observability platform and solutions that optimize digital experiences and improve IT efficiency.

The Riverbed ONE partner program is aligned to Riverbed’s go-to-market sales strategy that focuses on working closely with partners to drive expansion and penetration in Riverbed’s larger enterprise market and develop new business in the mid-market space, with new AI-driven technologies and flexible consumption models tied to annual recurring revenue growth.

Additionally, Riverbed simplified its new partner program for easier engagement by removing the complexity of partner levels and dividends and introduced a simpler structure that provides benefits based on capabilities to drive specific activities and improve customer outcomes. Riverbed ONE rewards more consumption models with the expansion of its managed services offerings, new marketplaces and mid-market opportunities. The program also offers more sales incentives, training and enablement to encourage adoption of AI-driven solutions and for partners to continue to invest in Riverbed’s program.

Alex Thurber, SVP, Global Partners and Alliances at Riverbed, said: “The transformation in the IT industry is being shaped by changing customer and employee digital expectations and the need for AI-driven solutions that automate IT processes to solve issues faster and deliver better digital experiences. By moving to fewer, more invested partners and removing program complexities, we are able to provide a tailored approach for deeper and more rewarding relationships with our partners and end customers. With the launch of Riverbed ONE and other key enhancements to our partner experience, along with a platform that leverages our industry-leading AI observability and Acceleration solutions, Riverbed’s partners are well-positioned to succeed, grow and support enterprise customers across all industries.”

Riverbed ONE is a partner program built on simplicity and profitability for partners and helping to improve the digital experience of customers by using AI automation for the prevention, identification and resolution of IT issues. By removing partner levels and other complexities, Riverbed has simplified how partners achieve and continue to maintain their status for better business engagement. The program adapts to multiple consumption models and partners' needs with a focus on annual recurring revenue. More importantly, it rewards achievement across key strategic activities and joint sales priorities while providing more opportunities for growth as Riverbed introduced a new AI-powered Unified Observability platform and new visibility and AIOps solutions.

Riverbed’s partner ecosystem includes the world’s leading solution providers, distributors, system integrators, service providers, and technology alliances.

Riverbed ONE offers lucrative incentives and strong enablement support through sales and marketing assistance, training, certification, technical support, and its online partner portal.

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Riverbed ONE Partner Program Launched

Riverbed announced the launch of Riverbed ONE, a new partner program to enable Riverbed partners to succeed in meeting the growing technology needs of customers to support today’s modern IT environments.

The Company launched this new program to coincide with the introduction of its new AI-powered Unified Observability platform and solutions that optimize digital experiences and improve IT efficiency.

The Riverbed ONE partner program is aligned to Riverbed’s go-to-market sales strategy that focuses on working closely with partners to drive expansion and penetration in Riverbed’s larger enterprise market and develop new business in the mid-market space, with new AI-driven technologies and flexible consumption models tied to annual recurring revenue growth.

Additionally, Riverbed simplified its new partner program for easier engagement by removing the complexity of partner levels and dividends and introduced a simpler structure that provides benefits based on capabilities to drive specific activities and improve customer outcomes. Riverbed ONE rewards more consumption models with the expansion of its managed services offerings, new marketplaces and mid-market opportunities. The program also offers more sales incentives, training and enablement to encourage adoption of AI-driven solutions and for partners to continue to invest in Riverbed’s program.

Alex Thurber, SVP, Global Partners and Alliances at Riverbed, said: “The transformation in the IT industry is being shaped by changing customer and employee digital expectations and the need for AI-driven solutions that automate IT processes to solve issues faster and deliver better digital experiences. By moving to fewer, more invested partners and removing program complexities, we are able to provide a tailored approach for deeper and more rewarding relationships with our partners and end customers. With the launch of Riverbed ONE and other key enhancements to our partner experience, along with a platform that leverages our industry-leading AI observability and Acceleration solutions, Riverbed’s partners are well-positioned to succeed, grow and support enterprise customers across all industries.”

Riverbed ONE is a partner program built on simplicity and profitability for partners and helping to improve the digital experience of customers by using AI automation for the prevention, identification and resolution of IT issues. By removing partner levels and other complexities, Riverbed has simplified how partners achieve and continue to maintain their status for better business engagement. The program adapts to multiple consumption models and partners' needs with a focus on annual recurring revenue. More importantly, it rewards achievement across key strategic activities and joint sales priorities while providing more opportunities for growth as Riverbed introduced a new AI-powered Unified Observability platform and new visibility and AIOps solutions.

Riverbed’s partner ecosystem includes the world’s leading solution providers, distributors, system integrators, service providers, and technology alliances.

Riverbed ONE offers lucrative incentives and strong enablement support through sales and marketing assistance, training, certification, technical support, and its online partner portal.

The Latest

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...