'Tis the Season for Mobile Shopping: Can You Handle the Rush?
November 25, 2014

Amir Rozenberg
Perfecto Mobile

Share this

Are your customers shopping on a mobile device this holiday season? The National Retail Federation predicts that spending via mobile is going to increase 4.1 percent this year, compared to a 3.1 percent increase last year. Beyond that, IBM predicts mobile devices to be the online shopping portal for over 53 percent of all purchases made. This upcoming 2014 holiday season is going to have consumers looking to spend more and using their mobile device to do so.

What enables mobile to become the device of choice to make the holiday shopping?

The key for retail success is providing highly targeted offerings in a smooth and sophisticated manner. When a buyer is shopping via a mobile device, it reveals new insights (time, location, who they are with and what they are buying) that can be combined with their past behavioral preferences. This knowledge gives retailers the power to build an optimized vision of the buyer and their interest, driving more relevant offerings to the customer.

With that power, comes risk; in return for an optimized and targeted experience, younger shoppers tend to regress their privacy concerns. Upon experiencing a poorly targeted offering, buyers will revoke the retailer’s rights to their context. Retailers not only need to present the right offering to the user, but must also create a mobile application that performs flawlessly through a single user’s journey this shopping season.

For a successful mobile shopping season, retailers need to look at two key initiatives on performance and availability of their applications:

Production Readiness Assurance: Leveraging agile methodologies will provide daily insight into the performance of the application in development stages. This way, no surprises will happen on the day of deployment. Proactive monitoring removes the dependency on real users and allows monitoring of the next version in development. Further, feeding production KPIs into the requirement set will ensure informed design decisions are made in the context of impact on user experience.

Proactive UX-Oriented Monitoring: Retailers need to identify the key business process for this shopping season, and identify the key devices, carriers and geographies. They need to leverage a proactive monitoring solution to examine the performance of the user flows frequently, set thresholds and tune alerts so the appropriate teams are informed and have the information they need to address any incidents. The key here is to be informed and active before many users are impacted and get vocal with their network on social media.

There is no surprise that shopping stats this year will outgrow any previous years, in part due to the compelling shopping experience mobile devices can offer. With many competing deals it is critical to maintain user engagement throughout the experience by offering a compelling journey that performs impeccably.

Amir Rozenberg is Director of Product Management for Perfecto Mobile.

Share this

The Latest

March 04, 2024

This year's Super Bowl drew in viewership of nearly 124 million viewers and made history as the most-watched live broadcast event since the 1969 moon landing. To support this spike in viewership, streaming companies like YouTube TV, Hulu and Paramount+ began preparing their IT infrastructure months in advance to ensure an exceptional viewer experience without outages or major interruptions. New Relic conducted a survey to understand the importance of a seamless viewing experience and the impact of outages during major streaming events such as the Super Bowl ...

March 01, 2024

As organizations continue to navigate the complexities of the digital era, which has been marked by exponential advancements in AI and technology, the strategic deployment of modern, practical applications has become indispensable for sustaining competitive advantage and realizing business goals. The Info-Tech Research Group report, Applications Priorities 2024, explores the following five initiatives for emerging and leading-edge technologies and practices that can enable IT and applications leaders to optimize their application portfolio and improve on capabilities needed to meet the ambitions of their organizations ...

February 29, 2024

Despite the growth in popularity of artificial intelligence (AI) and ML across a number of industries, there is still a huge amount of unrealized potential, with many businesses playing catch-up and still planning how ML solutions can best facilitate processes. Further progression could be limited without investment in specialized technical teams to drive development and integration ...

February 28, 2024

With over 200 streaming services to choose from, including multiple platforms featuring similar types of entertainment, users have little incentive to remain loyal to any given platform if it exhibits performance issues. Big names in streaming like Hulu, Amazon Prime and HBO Max invest thousands of hours into engineering observability and closed-loop monitoring to combat infrastructure and application issues, but smaller platforms struggle to remain competitive without access to the same resources ...

February 27, 2024

Generative AI has recently experienced unprecedented dramatic growth, making it one of the most exciting transformations the tech industry has seen in some time. However, this growth also poses a challenge for tech leaders who will be expected to deliver on the promise of new technology. In 2024, delivering tangible outcomes that meet the potential of AI, and setting up incubator projects for the future will be key tasks ...

February 26, 2024

SAP is a tool for automating business processes. Managing SAP solutions, especially with the shift to the cloud-based S/4HANA platform, can be intricate. To explore the concerns of SAP users during operational transformations and automation, a survey was conducted in mid-2023 by Digitate and Americas' SAP Users' Group ...

February 22, 2024

Some companies are just starting to dip their toes into developing AI capabilities, while (few) others can claim they have built a truly AI-first product. Regardless of where a company is on the AI journey, leaders must understand what it means to build every aspect of their product with AI in mind ...

February 21, 2024

Generative AI will usher in advantages within various industries. However, the technology is still nascent, and according to the recent Dynatrace survey there are many challenges and risks that organizations need to overcome to use this technology effectively ...

February 20, 2024

In today's digital era, monitoring and observability are indispensable in software and application development. Their efficacy lies in empowering developers to swiftly identify and address issues, enhance performance, and deliver flawless user experiences. Achieving these objectives requires meticulous planning, strategic implementation, and consistent ongoing maintenance. In this blog, we're sharing our five best practices to fortify your approach to application performance monitoring (APM) and observability ...

February 16, 2024

In MEAN TIME TO INSIGHT Episode 3, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at Enterprise Management Associates (EMA) discusses network security with Chris Steffen, VP of Research Covering Information Security, Risk, and Compliance Management at EMA ...