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Service-now.com Introduces IT 3.0

Service-now.com Winter 2011 Release Available

Service-now.com has introduced IT 3.0 as the natural evolution of IT for the people. Information technology is built on the essentials of people, process and technology. IT 1.0 and 2.0 were focused on technology and process. IT 3.0 represents a people-centric view of IT service by using recent advances in technology and a more-practical approach to process, helping the business through familiar usability, cloud services and social IT. Now, businesses can effectively combine the best IT has to offer to truly transform IT.

Service-now.com also announced today the immediate availability of its Winter 2011 release which builds on the industry-leading SaaS for IT management platform. This new release supports the Service-now.com vision for IT 3.0 and will be used by customers to transform IT with new social IT functionality.

Mark Hamilton, Service-now.com VP of marketing, said, “We are witnessing the evolution of IT. Today’s IT departments bear only a superficial resemblance to predecessors. Social networks, mobility, cloud computing, smart process with a renewed emphasis on people-oriented service are redefining IT’s place within the enterprise. With IT 3.0, enterprise IT is now fixed at the core of the business and any remaining barriers between IT and the business are being demolished. Businesses that embrace the new reality of IT 3.0 quickly realise competitive advantage.”

IT 3.0 changes the perspective of what came before and is defined by:

People – With IT 3.0, technology and process are built with people and their real-world requirements as priority #1. In addition, the artificial barriers between people, process and technology are erased. IT systems have evolved to simply work the way people expect.

Social IT – End users are on the front lines of business innovation and agility. With social IT, business processes can learn from and are empowered by people who collaborate, share knowledge and engage in ways never before possible. IT 3.0 utilises an inherently social community to reduce costs, improve relevance and responsiveness, and to tie together people, process and technology.

Cloud services– Users demand their IT resources move with them wherever, and however they need. Mobility, platform independence, and user indifference to where and how IT happens requires IT 3.0 to run in the cloud.

Business and IT – We’ve moved beyond alignment – business and IT are now one and the same. Transparency and continuous engagement help IT and the business innovate in ways never thought possible.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

Service-now.com Introduces IT 3.0

Service-now.com Winter 2011 Release Available

Service-now.com has introduced IT 3.0 as the natural evolution of IT for the people. Information technology is built on the essentials of people, process and technology. IT 1.0 and 2.0 were focused on technology and process. IT 3.0 represents a people-centric view of IT service by using recent advances in technology and a more-practical approach to process, helping the business through familiar usability, cloud services and social IT. Now, businesses can effectively combine the best IT has to offer to truly transform IT.

Service-now.com also announced today the immediate availability of its Winter 2011 release which builds on the industry-leading SaaS for IT management platform. This new release supports the Service-now.com vision for IT 3.0 and will be used by customers to transform IT with new social IT functionality.

Mark Hamilton, Service-now.com VP of marketing, said, “We are witnessing the evolution of IT. Today’s IT departments bear only a superficial resemblance to predecessors. Social networks, mobility, cloud computing, smart process with a renewed emphasis on people-oriented service are redefining IT’s place within the enterprise. With IT 3.0, enterprise IT is now fixed at the core of the business and any remaining barriers between IT and the business are being demolished. Businesses that embrace the new reality of IT 3.0 quickly realise competitive advantage.”

IT 3.0 changes the perspective of what came before and is defined by:

People – With IT 3.0, technology and process are built with people and their real-world requirements as priority #1. In addition, the artificial barriers between people, process and technology are erased. IT systems have evolved to simply work the way people expect.

Social IT – End users are on the front lines of business innovation and agility. With social IT, business processes can learn from and are empowered by people who collaborate, share knowledge and engage in ways never before possible. IT 3.0 utilises an inherently social community to reduce costs, improve relevance and responsiveness, and to tie together people, process and technology.

Cloud services– Users demand their IT resources move with them wherever, and however they need. Mobility, platform independence, and user indifference to where and how IT happens requires IT 3.0 to run in the cloud.

Business and IT – We’ve moved beyond alignment – business and IT are now one and the same. Transparency and continuous engagement help IT and the business innovate in ways never thought possible.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...