Service-now.com has been named to the Wall Street Journal "Next Big Thing" list. The Wall Street Journal analyzed 5,743 organizations in order to identify the top 50 privately held, venture-backed companies.

The publication ranked these organizations according to both financial and qualitative components and also identified intangibles as key factors in its decision. Service-now.com was one of only 14 companies on the 2011 list to also be included in 2010.

Service-now.com is recognized for being first to deliver SaaS for enterprise IT. Customer success has helped the company become one of the fastest-growing in the world. Service-now.com continues its explosive ascendancy in the enterprise IT management market as more new customers select the cloud service over any other ITSM offering. Now hundreds of enterprise organizations use Service-now.com to help provide better IT service for approximately six million end users around the world.

In an article accompanying the list, the Wall Street Journal suggested a common factor to selected companies is the incorporation of social-networking capabilities into their offerings. In February, Service-now.com announced availability of its Winter 2011 release which included the first-ever social network built for enterprise IT. Service-now.com social IT includes the functionality of social media and the community of social networking for the purpose of improving IT support and boosting productivity.

Service-now.com Winter 2011 release coincided with the introduction of IT 3.0, a natural evolution of IT built on the essentials of people, process and technology. IT 3.0 represents a people-centric view of IT service by using recent advances in technology and a more-practical approach to process, helping the business through familiar usability, cloud services and social IT.

The rankings for the 2011 Next Big Thing list were calculated based on how each company scored in the following five components:

* The track record of success for the venture-capital investors who sit on the company's board.

* The amount of capital raised by the company over past three years.

* An editorial ranking.

* The track record of success for the entrepreneurial CEO and founders.

* The recent growth in value of the company.