SOASTA introduced the new Chief Marketing Officer Digital Operations Center (DOC) – designed to enable digital businesses to deliver exceptional user experiences, marketing conversion and monetization.
It functions as a “command center” for digital business, correlating marketing, sales, performance and IT operation data sources and providing actionable intelligence into how customers are interacting and transacting with digital businesses on the web and mobile devices anytime, anywhere.
In order to hit business objectives, marketing departments need to be in sync with the IT Operations team so that they can deliver optimal user experiences. The CMO DOC creates a unified view of marketing intelligence accessible anywhere, so that the entire team is aligned around the same goals. The CMO DOC integrates live data streams and analytics relevant to business performance, from competitive benchmarking and sales campaigns to marketing analytics and infrastructure monitoring, all from a single pane of glass.
“Optimizing the user experience is central to the success of any digital business, empowering a business to build a performance-driven culture,” said Ann Ruckstuhl, SOASTA CMO. “In today’s competitive business environment, CMOs need to manage their businesses in real time in order to provide customers with a positive user experience. Now, with SOASTA’s CMO DOC, there is a way to optimize marketing and sales around knowledge of the customer – a significant competitive advantage.”
“I know first-hand how challenging customer intelligence ‘silos’ have been,” Ruckstuhl continued. “There hasn’t been a single source of truth providing real-time, actionable insights. But with the SOASTA CMO DOC a marketer can isolate problems and more easily see and comprehend where problems are occurring and drive marketing performance in real time by device, geography and campaign.”
SOASTA’s CMO DOC takes analytics gathered from real user monitoring, performance testing and forecasting to help CMOs and other business stakeholders visualize the “health” of their digital businesses. At the heart of CMO DOC lies SOASTA mPulse, which provides metrics around real user experiences across the globe, in real time. It allows the management of marketing campaigns, analysis of user acquisition and sales monitoring. Built on an advanced performance analytics engine, the CMO DOC uses innovative visualizations that can be displayed on a mounted wall display, on the desktop or on a mobile device.
Designed to integrate with tools with which the team is already familiar, the CMO DOC encourages collaboration among stakeholders across the organization by complementing the tools and processes already in place. However, the data that is accessible by the DOC enables it to help a CMO monitor a retail site’s campaign by correlating website traffic, user behavior and site performance with conversion. Once the problem is isolated, the data can be shared, and the appropriate teams can use the data instantly to drill down and identify and fix problems.
SOASTA CMO DOC is available immediately with offerings that include SOASTA DOC software, SOASTA CloudTest for integrated load testing, SOASTA mPulse for real user monitoring, and installation and consulting services.
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