SOASTA announced the Consumer Performance Index (CPI), a new way to benchmark how well a website engages consumers.
The SOASTA CPI is a metric that evaluates website performance as measured by user engagements to provide a single effectiveness score. The CPI doesn’t just measure speed — it also evaluates user reaction via bounce rate. With the CPI, SOASTA measures the experience of a digital site by benchmarking it against real user performance data from high-traffic Internet sites monitored by SOASTA, including 41 of the Top 100 Internet retailers, and condensing it into a single score to help businesses determine how their website performance impacts consumer engagement.
The SOASTA CPI functions as a “universal translator,” enabling businesses to quickly see their performance compared to that of top-performing brands. As improvement projects are undertaken, companies can monitor the CPI score to determine if their efforts are actually helping to improve consumer engagement.
Using the SOASTA CPI, companies can determine:
- If optimization projects are improving consumer engagement
- How a site is performing compared to the sites of top-performing brands
- How to improve revenue and conversion
- What website efforts to prioritize – performance or functionality?
The CPI focuses on the interaction between a site and its visitors. Rather than just looking at the speed that a page renders, it looks at how users respond to the digital experience. This is significant because a faster and more responsive site engages its users and increases conversion.
“Because the CPI measures how a site’s speed and responsiveness influence engagement and, ultimately, conversion rates, we are able to provide a metric that helps online businesses determine the best way to optimize their sites and, as a result, increase revenue,” explained Tom Lounibos, CEO and Co-Founder, SOASTA. “The SOASTA CPI delivers information about how a consumer will respond, not just about how fast a site is delivered. Knowing page load times is just one piece of the optimization puzzle.”
Most businesses simply measure the speed of their website and app using a simulation of users against their site. With the SOASTA CPI, however, they can determine how consumers are responding to their sites based on behavior on many sites with comparative response times. In addition, because the CPI condenses both site performance and consumer engagement into a single score, users of the CPI can easily gauge web performance without having to look at multiple data points. This also helps ensure that performance is optimized for all devices.
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