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How to Keep the Sochi Winter Olympics from Sucking Up Bandwidth

The Sochi Winter Olympics are officially underway, and NBC will once again be providing viewers access to live streaming in a multitude of mediums.


On the NBC Olympics page, computer users can enter their cable or digital television provider personal user name and password and watch live video of the events. Mobile viewers can also download the free NBC Live Extra App. The iPhone, Droid and iPad app will have live and recorded events, and on demand HD video. And for the first time, NBCUniversal will stream video on Facebook as part of a partnership deal with the social media giant.

The games run until February 23, which includes 10 business days of events. Given the time difference, many of the events will air during normal working hours throughout the US. As NBC makes it easier and easier to bring the Olympics viewing experience to the office, are network operations staff prepared for the potential bandwidth onslaught?

Employees don't always realize the impact they can have on network performance and don't understand how watching something as exciting as the cross country skiing finals could impact their entire company.

Streaming video can be an enormous bandwidth hog and can occupy much more network resources than almost any other application. At a remote office location, even one person watching live video coverage of the Olympics can bring an entire LAN to a standstill. And it doesn't take more than a handful of viewers at large sites to slow the network to a point where customers have difficulty accessing the company's Web site or the quality of Internet-based telecommunications tools (like Skype) degrades.


This problem has only been exacerbated by the influx of personal mobile devices into the enterprise, all of which are sucking up bandwidth from the corporate wireless network, which is generally more bandwidth constricted than the fixed-line Ethernet network.

The only way to analyze this traffic and be able to reroute it or add more capacity is to have full visibility into the network. Here are a couple of "best practices" that make performance of this task more likely to result in a successful outcome:

- Baseline your networks BEFORE you need to start "allocating" bandwidth. If you know what your normal network needs are, you are in a better position to set Quality of Service (QoS) policies to guarantee bandwidth for your mission-critical applications. Most importantly, don't be satisfied with simply knowing the "average" bandwidth required – look across a several-day baseline to see usage by hour, and pay close attention to if/when you have microburst activity (applications causing this will most likely be the ones impacted first if your network becomes saturated).

- Since it is likely that most "non-business web browsing" will happen on Bring your Own Devices (BYODs), which are nearly universally wireless, think about isolating your wireless network from your mission-critical network, and consider putting limits on the outside bandwidth served to that network.

- Monitor your network closely, and look for signs of issues proactively. High-resolution network visibility tools are critical to ensuring you will see problems before they impact your enterprise.

- Assume you will run into issues, and plan what your options are when they occur. If your playbook has already thought-out and documented options to deal with issues, it is far more likely that you can mitigate issues quickly.

ABOUT Mike Heumann

Mike Heumann is Senior Director of Marketing, Endace portfolio, Emulex. In this role, he manages outbound marketing, including messaging, go-to-market coordination, and worldwide channel field marketing. Heumann brings more than 30 years of experience to Emulex, including 15 years of data center networking and storage networking expertise in marketing, sales, product management and engineering roles. Prior to Emulex, he served as SVP of sales and marketing at NextIO and Astute Networks, VP of marketing at Dot Hill Systems, director of product management and marketing at JNI/AMCC, and project leader at Sony. He has also held previous engineering at Stac, National Dispatch Center and Horizon Technology Group. Heumann holds a Bachelor of Science degree in electrical engineering from the University of Wisconsin, and a Master of Science degree in industrial/organizational psychology from Purdue University. He also completed the Stanford Executive Institute program.

Related Links:

www.emulex.com

Read Mike Heumann's first blog on the Vendor Forum: Reducing the Risks Associated with Deploying New Network-Centric Applications

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How to Keep the Sochi Winter Olympics from Sucking Up Bandwidth

The Sochi Winter Olympics are officially underway, and NBC will once again be providing viewers access to live streaming in a multitude of mediums.


On the NBC Olympics page, computer users can enter their cable or digital television provider personal user name and password and watch live video of the events. Mobile viewers can also download the free NBC Live Extra App. The iPhone, Droid and iPad app will have live and recorded events, and on demand HD video. And for the first time, NBCUniversal will stream video on Facebook as part of a partnership deal with the social media giant.

The games run until February 23, which includes 10 business days of events. Given the time difference, many of the events will air during normal working hours throughout the US. As NBC makes it easier and easier to bring the Olympics viewing experience to the office, are network operations staff prepared for the potential bandwidth onslaught?

Employees don't always realize the impact they can have on network performance and don't understand how watching something as exciting as the cross country skiing finals could impact their entire company.

Streaming video can be an enormous bandwidth hog and can occupy much more network resources than almost any other application. At a remote office location, even one person watching live video coverage of the Olympics can bring an entire LAN to a standstill. And it doesn't take more than a handful of viewers at large sites to slow the network to a point where customers have difficulty accessing the company's Web site or the quality of Internet-based telecommunications tools (like Skype) degrades.


This problem has only been exacerbated by the influx of personal mobile devices into the enterprise, all of which are sucking up bandwidth from the corporate wireless network, which is generally more bandwidth constricted than the fixed-line Ethernet network.

The only way to analyze this traffic and be able to reroute it or add more capacity is to have full visibility into the network. Here are a couple of "best practices" that make performance of this task more likely to result in a successful outcome:

- Baseline your networks BEFORE you need to start "allocating" bandwidth. If you know what your normal network needs are, you are in a better position to set Quality of Service (QoS) policies to guarantee bandwidth for your mission-critical applications. Most importantly, don't be satisfied with simply knowing the "average" bandwidth required – look across a several-day baseline to see usage by hour, and pay close attention to if/when you have microburst activity (applications causing this will most likely be the ones impacted first if your network becomes saturated).

- Since it is likely that most "non-business web browsing" will happen on Bring your Own Devices (BYODs), which are nearly universally wireless, think about isolating your wireless network from your mission-critical network, and consider putting limits on the outside bandwidth served to that network.

- Monitor your network closely, and look for signs of issues proactively. High-resolution network visibility tools are critical to ensuring you will see problems before they impact your enterprise.

- Assume you will run into issues, and plan what your options are when they occur. If your playbook has already thought-out and documented options to deal with issues, it is far more likely that you can mitigate issues quickly.

ABOUT Mike Heumann

Mike Heumann is Senior Director of Marketing, Endace portfolio, Emulex. In this role, he manages outbound marketing, including messaging, go-to-market coordination, and worldwide channel field marketing. Heumann brings more than 30 years of experience to Emulex, including 15 years of data center networking and storage networking expertise in marketing, sales, product management and engineering roles. Prior to Emulex, he served as SVP of sales and marketing at NextIO and Astute Networks, VP of marketing at Dot Hill Systems, director of product management and marketing at JNI/AMCC, and project leader at Sony. He has also held previous engineering at Stac, National Dispatch Center and Horizon Technology Group. Heumann holds a Bachelor of Science degree in electrical engineering from the University of Wisconsin, and a Master of Science degree in industrial/organizational psychology from Purdue University. He also completed the Stanford Executive Institute program.

Related Links:

www.emulex.com

Read Mike Heumann's first blog on the Vendor Forum: Reducing the Risks Associated with Deploying New Network-Centric Applications

Hot Topics

The Latest

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...