Skip to main content

How to Keep the Sochi Winter Olympics from Sucking Up Bandwidth

The Sochi Winter Olympics are officially underway, and NBC will once again be providing viewers access to live streaming in a multitude of mediums.


On the NBC Olympics page, computer users can enter their cable or digital television provider personal user name and password and watch live video of the events. Mobile viewers can also download the free NBC Live Extra App. The iPhone, Droid and iPad app will have live and recorded events, and on demand HD video. And for the first time, NBCUniversal will stream video on Facebook as part of a partnership deal with the social media giant.

The games run until February 23, which includes 10 business days of events. Given the time difference, many of the events will air during normal working hours throughout the US. As NBC makes it easier and easier to bring the Olympics viewing experience to the office, are network operations staff prepared for the potential bandwidth onslaught?

Employees don't always realize the impact they can have on network performance and don't understand how watching something as exciting as the cross country skiing finals could impact their entire company.

Streaming video can be an enormous bandwidth hog and can occupy much more network resources than almost any other application. At a remote office location, even one person watching live video coverage of the Olympics can bring an entire LAN to a standstill. And it doesn't take more than a handful of viewers at large sites to slow the network to a point where customers have difficulty accessing the company's Web site or the quality of Internet-based telecommunications tools (like Skype) degrades.


This problem has only been exacerbated by the influx of personal mobile devices into the enterprise, all of which are sucking up bandwidth from the corporate wireless network, which is generally more bandwidth constricted than the fixed-line Ethernet network.

The only way to analyze this traffic and be able to reroute it or add more capacity is to have full visibility into the network. Here are a couple of "best practices" that make performance of this task more likely to result in a successful outcome:

- Baseline your networks BEFORE you need to start "allocating" bandwidth. If you know what your normal network needs are, you are in a better position to set Quality of Service (QoS) policies to guarantee bandwidth for your mission-critical applications. Most importantly, don't be satisfied with simply knowing the "average" bandwidth required – look across a several-day baseline to see usage by hour, and pay close attention to if/when you have microburst activity (applications causing this will most likely be the ones impacted first if your network becomes saturated).

- Since it is likely that most "non-business web browsing" will happen on Bring your Own Devices (BYODs), which are nearly universally wireless, think about isolating your wireless network from your mission-critical network, and consider putting limits on the outside bandwidth served to that network.

- Monitor your network closely, and look for signs of issues proactively. High-resolution network visibility tools are critical to ensuring you will see problems before they impact your enterprise.

- Assume you will run into issues, and plan what your options are when they occur. If your playbook has already thought-out and documented options to deal with issues, it is far more likely that you can mitigate issues quickly.

ABOUT Mike Heumann

Mike Heumann is Senior Director of Marketing, Endace portfolio, Emulex. In this role, he manages outbound marketing, including messaging, go-to-market coordination, and worldwide channel field marketing. Heumann brings more than 30 years of experience to Emulex, including 15 years of data center networking and storage networking expertise in marketing, sales, product management and engineering roles. Prior to Emulex, he served as SVP of sales and marketing at NextIO and Astute Networks, VP of marketing at Dot Hill Systems, director of product management and marketing at JNI/AMCC, and project leader at Sony. He has also held previous engineering at Stac, National Dispatch Center and Horizon Technology Group. Heumann holds a Bachelor of Science degree in electrical engineering from the University of Wisconsin, and a Master of Science degree in industrial/organizational psychology from Purdue University. He also completed the Stanford Executive Institute program.

Related Links:

www.emulex.com

Read Mike Heumann's first blog on the Vendor Forum: Reducing the Risks Associated with Deploying New Network-Centric Applications

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

How to Keep the Sochi Winter Olympics from Sucking Up Bandwidth

The Sochi Winter Olympics are officially underway, and NBC will once again be providing viewers access to live streaming in a multitude of mediums.


On the NBC Olympics page, computer users can enter their cable or digital television provider personal user name and password and watch live video of the events. Mobile viewers can also download the free NBC Live Extra App. The iPhone, Droid and iPad app will have live and recorded events, and on demand HD video. And for the first time, NBCUniversal will stream video on Facebook as part of a partnership deal with the social media giant.

The games run until February 23, which includes 10 business days of events. Given the time difference, many of the events will air during normal working hours throughout the US. As NBC makes it easier and easier to bring the Olympics viewing experience to the office, are network operations staff prepared for the potential bandwidth onslaught?

Employees don't always realize the impact they can have on network performance and don't understand how watching something as exciting as the cross country skiing finals could impact their entire company.

Streaming video can be an enormous bandwidth hog and can occupy much more network resources than almost any other application. At a remote office location, even one person watching live video coverage of the Olympics can bring an entire LAN to a standstill. And it doesn't take more than a handful of viewers at large sites to slow the network to a point where customers have difficulty accessing the company's Web site or the quality of Internet-based telecommunications tools (like Skype) degrades.


This problem has only been exacerbated by the influx of personal mobile devices into the enterprise, all of which are sucking up bandwidth from the corporate wireless network, which is generally more bandwidth constricted than the fixed-line Ethernet network.

The only way to analyze this traffic and be able to reroute it or add more capacity is to have full visibility into the network. Here are a couple of "best practices" that make performance of this task more likely to result in a successful outcome:

- Baseline your networks BEFORE you need to start "allocating" bandwidth. If you know what your normal network needs are, you are in a better position to set Quality of Service (QoS) policies to guarantee bandwidth for your mission-critical applications. Most importantly, don't be satisfied with simply knowing the "average" bandwidth required – look across a several-day baseline to see usage by hour, and pay close attention to if/when you have microburst activity (applications causing this will most likely be the ones impacted first if your network becomes saturated).

- Since it is likely that most "non-business web browsing" will happen on Bring your Own Devices (BYODs), which are nearly universally wireless, think about isolating your wireless network from your mission-critical network, and consider putting limits on the outside bandwidth served to that network.

- Monitor your network closely, and look for signs of issues proactively. High-resolution network visibility tools are critical to ensuring you will see problems before they impact your enterprise.

- Assume you will run into issues, and plan what your options are when they occur. If your playbook has already thought-out and documented options to deal with issues, it is far more likely that you can mitigate issues quickly.

ABOUT Mike Heumann

Mike Heumann is Senior Director of Marketing, Endace portfolio, Emulex. In this role, he manages outbound marketing, including messaging, go-to-market coordination, and worldwide channel field marketing. Heumann brings more than 30 years of experience to Emulex, including 15 years of data center networking and storage networking expertise in marketing, sales, product management and engineering roles. Prior to Emulex, he served as SVP of sales and marketing at NextIO and Astute Networks, VP of marketing at Dot Hill Systems, director of product management and marketing at JNI/AMCC, and project leader at Sony. He has also held previous engineering at Stac, National Dispatch Center and Horizon Technology Group. Heumann holds a Bachelor of Science degree in electrical engineering from the University of Wisconsin, and a Master of Science degree in industrial/organizational psychology from Purdue University. He also completed the Stanford Executive Institute program.

Related Links:

www.emulex.com

Read Mike Heumann's first blog on the Vendor Forum: Reducing the Risks Associated with Deploying New Network-Centric Applications

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...