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The Force Is Online

Most Star Wars Fans Rely on Website Performance to Get Ready for New Star Wars Movie
Ann Ruckstuhl

The greatly anticipated Star Wars: The Force Awakens opens in theaters December 18, and geeks and R2D2 and sci-fi fans around the world will be lining up to see the latest addition to the iconic series.

And they are well prepared for the full Star Wars experience, according to the findings of the latest survey from SOASTA. The survey found that Star Wars fans are counting on website performance to watch movie trailers (45 percent), get updates on the movie (33 percent), and read movie reviews (33 percent).


Using its Consumer Performance Index (CPI), SOASTA also tested the performance of websites where fans would most likely watch previews before seeing the movie itself and found that all popular online movie trailer sites out-perform the official Star Wars website.

Star Wars Fans Take to the Internet

The survey results also revealed a curious geographical division of activities among Star Wars fans based in different parts of the US. While fans across the country are depending on website performance to watch movie trailers (45 percent), Star Wars fans in the West are more likely to be relying on it to read movie reviews (41 percent, compared to 27-33 percent elsewhere).

Star Wars fans in the Northeast and South are more likely to be relying on web performance to learn about The Force Awakens stars (24 percent each, compared to 9-14 percent elsewhere).

Star Wars fans in the Northeast are relying on online retail outlet performance to guide purchases of Star Wars toys (17 percent compared to just 8 percent in the West and 10 percent in the South).

Care About Website Performance, Millennials Do

The SOASTA survey also revealed that among Star Wars fans, Millennials (62 percent) are more likely than their older counterparts to say online performance matters when preparing for the new Star Wars movie.

Millennials are relying on online performance to:

■ Watch movie trailers (61 percent)

■ Get updates on the movie (43 percent)

■ Read reviews of the movie online (40 percent)

■ Watch past Star Wars films (33 percent)

■ Learn about the movie’s stars (30 percent)

■ Buy Star Wars toys (18 percent)


Meanwhile, the Force Does Not "Awaken" on the Official Star Wars Website

Considering how many Star Wars fans said they are counting on online performance to watch the Star Wars: The Force Awakens movie trailers, fans should be advised that while Starwars.com may be the most logical go-to website, they would be better off watching a preview at Lucas Film (CPI score: 84.6), Rotten Tomatoes (CPI score: 83.6), or Moviefone (CPI score: 82). In fact, any other popular purveyor of online movie trailers offers a more reliable performance experience than the eponymous StarWars.com.

This research is about Star Wars and its fans, on the face of it. But it is truly about website performance, as fans rely on the Internet to, for example, watch previews and buy toys. Performance is now the critical differentiator for brands across the globe in all industries — and web and mobile app performance matters now more than ever before as a result.

Ann Ruckstuhl is CMO of SOASTA.

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The Force Is Online

Most Star Wars Fans Rely on Website Performance to Get Ready for New Star Wars Movie
Ann Ruckstuhl

The greatly anticipated Star Wars: The Force Awakens opens in theaters December 18, and geeks and R2D2 and sci-fi fans around the world will be lining up to see the latest addition to the iconic series.

And they are well prepared for the full Star Wars experience, according to the findings of the latest survey from SOASTA. The survey found that Star Wars fans are counting on website performance to watch movie trailers (45 percent), get updates on the movie (33 percent), and read movie reviews (33 percent).


Using its Consumer Performance Index (CPI), SOASTA also tested the performance of websites where fans would most likely watch previews before seeing the movie itself and found that all popular online movie trailer sites out-perform the official Star Wars website.

Star Wars Fans Take to the Internet

The survey results also revealed a curious geographical division of activities among Star Wars fans based in different parts of the US. While fans across the country are depending on website performance to watch movie trailers (45 percent), Star Wars fans in the West are more likely to be relying on it to read movie reviews (41 percent, compared to 27-33 percent elsewhere).

Star Wars fans in the Northeast and South are more likely to be relying on web performance to learn about The Force Awakens stars (24 percent each, compared to 9-14 percent elsewhere).

Star Wars fans in the Northeast are relying on online retail outlet performance to guide purchases of Star Wars toys (17 percent compared to just 8 percent in the West and 10 percent in the South).

Care About Website Performance, Millennials Do

The SOASTA survey also revealed that among Star Wars fans, Millennials (62 percent) are more likely than their older counterparts to say online performance matters when preparing for the new Star Wars movie.

Millennials are relying on online performance to:

■ Watch movie trailers (61 percent)

■ Get updates on the movie (43 percent)

■ Read reviews of the movie online (40 percent)

■ Watch past Star Wars films (33 percent)

■ Learn about the movie’s stars (30 percent)

■ Buy Star Wars toys (18 percent)


Meanwhile, the Force Does Not "Awaken" on the Official Star Wars Website

Considering how many Star Wars fans said they are counting on online performance to watch the Star Wars: The Force Awakens movie trailers, fans should be advised that while Starwars.com may be the most logical go-to website, they would be better off watching a preview at Lucas Film (CPI score: 84.6), Rotten Tomatoes (CPI score: 83.6), or Moviefone (CPI score: 82). In fact, any other popular purveyor of online movie trailers offers a more reliable performance experience than the eponymous StarWars.com.

This research is about Star Wars and its fans, on the face of it. But it is truly about website performance, as fans rely on the Internet to, for example, watch previews and buy toys. Performance is now the critical differentiator for brands across the globe in all industries — and web and mobile app performance matters now more than ever before as a result.

Ann Ruckstuhl is CMO of SOASTA.

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In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

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Many organizations assumed their infrastructure strategy was settled. It had been implemented, optimized and built into long-term plans. Recent changes in technology and vendor consolidation are forcing a second look. Cloud outages and licensing changes have exposed how much dependency exists on a small number of platforms. As a result, organizations are reevaluating whether those decisions still hold up under current conditions ...

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For years, production operations teams have treated alert fatigue as a quality-of-life problem: something that makes on-call rotations miserable but isn't considered a direct contributor to outages. That framing doesn't capture how these systems fail, and we now have data to show why. More importantly, it's now clear alert fatigue is a symptom of a deeper issue: production systems have outgrown the current operational approaches ...

I was on a customer call last fall when an enterprise architect said something I haven't been able to shake. Her team had just spent four months trying to swap one AI vendor for another. The original plan said three weeks. "We didn't switch vendors," she told me. "We rebuilt half our integrations and discovered what we'd actually been depending on." Most enterprise leaders don't expect that to be the experience ...

Ask any senior SRE or platform engineer what keeps them up at night, and the answer probably isn't the monitoring tool — it's the data feeding it. The proliferation of APM, observability, and AIOps platforms has created a telemetry sprawl problem that most teams manage reactively rather than architect proactively. Metrics are going to one platform. Traces routed somewhere else. Logs duplicated across multiple backends because nobody wants to be caught without them when something breaks. Every redundant stream costs money ...

80% of respondents agree that the IT role is shifting from operators to orchestrators, according to the 2026 IT Trends Report: The Human Side of Autonomous IT from SolarWinds ...