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The State of Digital Quality in 2023

Rob Mason
Applause

The digital landscape is continually evolving, and as businesses strive to provide exceptional user experiences, digital quality becomes a critical factor in ensuring customer satisfaction. The State of Digital Quality report from Applause examines real-world testing data to shed light on the most common flaws in digital experiences across various industries, including digital banking, streaming media services, wearable devices, online shopping, and voice-activated devices. In this blog, I'll delve into the key statistics and insights revealed by the report, offering guidance on how organizations can improve their digital quality and deliver exceptional customer experiences.

Understanding the Flaws

According to the report, functional, visual, and content defects make up over 90% of all bugs discovered. This highlights the need for a rigorous testing approach that addresses these key areas during the development process to ensure a smooth and seamless user experience.

Emphasizing Accessibility

Accessibility remains a significant concern for digital products. For the second consecutive year, 65% of the identified accessibility bugs were attributed to screen reader errors. Addressing accessibility issues is not only a matter of inclusivity; it directly impacts customer satisfaction and market reach.

Tackling Payment Processing Challenges

One of the critical insights from the report is that 80% of all payment bugs were categorized as "functional." Such issues indicate that certain aspects of transactions couldn't be completed as intended. As digital transactions become increasingly prevalent, ensuring a seamless payment experience is paramount for retaining customers and avoiding revenue loss.

Localization Errors on the Rise

The report draws attention to the rising incidence of localization errors, which accounted for 73% of digital quality defects related to missing or poor translations. This increase of 8% from the previous year highlights the importance of providing accurate and culturally relevant translations to engage international audiences and build trust.

Impact on Customer Satisfaction and Business Performance

Underscoring the significance of digital quality, the report reveals that unresolved defects and friction points along the customer journey can lead to adverse consequences for businesses. Digital shopping cart abandonment, missed conversions, customer service complaints, low customer satisfaction, and negative ratings can all significantly impact a company's bottom line.

Best Practices for Enhancing Digital Quality

Drawing from the report's insights, several best practices emerge for companies seeking to improve their digital quality:

1' Invest in Comprehensive Testing: Adopt a holistic testing approach that assesses various components of a digital experience to gain a deeper understanding of customer engagement.

2. Prioritize Customer Journey and UX: Create frictionless and accessible customer journeys across all touchpoints and payment methods by testing with real users in real-world scenarios.

3. Test Across Diverse Devices and Networks: Given the variations in device behavior, test across multiple real-world combinations using crowdtesting to ensure broader coverage.

4. Adopt a Solid Testing Strategy: Document test cases and results, and implement quality management practices to create scalable and repeatable processes.

By focusing on areas including accessibility and localization, organizations can significantly improve customer satisfaction and ensure long-term success. As new technology and innovations continue to advance, a commitment to prioritizing quality testing from design, through development, and deployment is critical.

Rob Mason is CTO of Applause

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The State of Digital Quality in 2023

Rob Mason
Applause

The digital landscape is continually evolving, and as businesses strive to provide exceptional user experiences, digital quality becomes a critical factor in ensuring customer satisfaction. The State of Digital Quality report from Applause examines real-world testing data to shed light on the most common flaws in digital experiences across various industries, including digital banking, streaming media services, wearable devices, online shopping, and voice-activated devices. In this blog, I'll delve into the key statistics and insights revealed by the report, offering guidance on how organizations can improve their digital quality and deliver exceptional customer experiences.

Understanding the Flaws

According to the report, functional, visual, and content defects make up over 90% of all bugs discovered. This highlights the need for a rigorous testing approach that addresses these key areas during the development process to ensure a smooth and seamless user experience.

Emphasizing Accessibility

Accessibility remains a significant concern for digital products. For the second consecutive year, 65% of the identified accessibility bugs were attributed to screen reader errors. Addressing accessibility issues is not only a matter of inclusivity; it directly impacts customer satisfaction and market reach.

Tackling Payment Processing Challenges

One of the critical insights from the report is that 80% of all payment bugs were categorized as "functional." Such issues indicate that certain aspects of transactions couldn't be completed as intended. As digital transactions become increasingly prevalent, ensuring a seamless payment experience is paramount for retaining customers and avoiding revenue loss.

Localization Errors on the Rise

The report draws attention to the rising incidence of localization errors, which accounted for 73% of digital quality defects related to missing or poor translations. This increase of 8% from the previous year highlights the importance of providing accurate and culturally relevant translations to engage international audiences and build trust.

Impact on Customer Satisfaction and Business Performance

Underscoring the significance of digital quality, the report reveals that unresolved defects and friction points along the customer journey can lead to adverse consequences for businesses. Digital shopping cart abandonment, missed conversions, customer service complaints, low customer satisfaction, and negative ratings can all significantly impact a company's bottom line.

Best Practices for Enhancing Digital Quality

Drawing from the report's insights, several best practices emerge for companies seeking to improve their digital quality:

1' Invest in Comprehensive Testing: Adopt a holistic testing approach that assesses various components of a digital experience to gain a deeper understanding of customer engagement.

2. Prioritize Customer Journey and UX: Create frictionless and accessible customer journeys across all touchpoints and payment methods by testing with real users in real-world scenarios.

3. Test Across Diverse Devices and Networks: Given the variations in device behavior, test across multiple real-world combinations using crowdtesting to ensure broader coverage.

4. Adopt a Solid Testing Strategy: Document test cases and results, and implement quality management practices to create scalable and repeatable processes.

By focusing on areas including accessibility and localization, organizations can significantly improve customer satisfaction and ensure long-term success. As new technology and innovations continue to advance, a commitment to prioritizing quality testing from design, through development, and deployment is critical.

Rob Mason is CTO of Applause

Hot Topics

The Latest

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

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