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The State of Digital Quality in 2023

Rob Mason
Applause

The digital landscape is continually evolving, and as businesses strive to provide exceptional user experiences, digital quality becomes a critical factor in ensuring customer satisfaction. The State of Digital Quality report from Applause examines real-world testing data to shed light on the most common flaws in digital experiences across various industries, including digital banking, streaming media services, wearable devices, online shopping, and voice-activated devices. In this blog, I'll delve into the key statistics and insights revealed by the report, offering guidance on how organizations can improve their digital quality and deliver exceptional customer experiences.

Understanding the Flaws

According to the report, functional, visual, and content defects make up over 90% of all bugs discovered. This highlights the need for a rigorous testing approach that addresses these key areas during the development process to ensure a smooth and seamless user experience.

Emphasizing Accessibility

Accessibility remains a significant concern for digital products. For the second consecutive year, 65% of the identified accessibility bugs were attributed to screen reader errors. Addressing accessibility issues is not only a matter of inclusivity; it directly impacts customer satisfaction and market reach.

Tackling Payment Processing Challenges

One of the critical insights from the report is that 80% of all payment bugs were categorized as "functional." Such issues indicate that certain aspects of transactions couldn't be completed as intended. As digital transactions become increasingly prevalent, ensuring a seamless payment experience is paramount for retaining customers and avoiding revenue loss.

Localization Errors on the Rise

The report draws attention to the rising incidence of localization errors, which accounted for 73% of digital quality defects related to missing or poor translations. This increase of 8% from the previous year highlights the importance of providing accurate and culturally relevant translations to engage international audiences and build trust.

Impact on Customer Satisfaction and Business Performance

Underscoring the significance of digital quality, the report reveals that unresolved defects and friction points along the customer journey can lead to adverse consequences for businesses. Digital shopping cart abandonment, missed conversions, customer service complaints, low customer satisfaction, and negative ratings can all significantly impact a company's bottom line.

Best Practices for Enhancing Digital Quality

Drawing from the report's insights, several best practices emerge for companies seeking to improve their digital quality:

1' Invest in Comprehensive Testing: Adopt a holistic testing approach that assesses various components of a digital experience to gain a deeper understanding of customer engagement.

2. Prioritize Customer Journey and UX: Create frictionless and accessible customer journeys across all touchpoints and payment methods by testing with real users in real-world scenarios.

3. Test Across Diverse Devices and Networks: Given the variations in device behavior, test across multiple real-world combinations using crowdtesting to ensure broader coverage.

4. Adopt a Solid Testing Strategy: Document test cases and results, and implement quality management practices to create scalable and repeatable processes.

By focusing on areas including accessibility and localization, organizations can significantly improve customer satisfaction and ensure long-term success. As new technology and innovations continue to advance, a commitment to prioritizing quality testing from design, through development, and deployment is critical.

Rob Mason is CTO of Applause

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The State of Digital Quality in 2023

Rob Mason
Applause

The digital landscape is continually evolving, and as businesses strive to provide exceptional user experiences, digital quality becomes a critical factor in ensuring customer satisfaction. The State of Digital Quality report from Applause examines real-world testing data to shed light on the most common flaws in digital experiences across various industries, including digital banking, streaming media services, wearable devices, online shopping, and voice-activated devices. In this blog, I'll delve into the key statistics and insights revealed by the report, offering guidance on how organizations can improve their digital quality and deliver exceptional customer experiences.

Understanding the Flaws

According to the report, functional, visual, and content defects make up over 90% of all bugs discovered. This highlights the need for a rigorous testing approach that addresses these key areas during the development process to ensure a smooth and seamless user experience.

Emphasizing Accessibility

Accessibility remains a significant concern for digital products. For the second consecutive year, 65% of the identified accessibility bugs were attributed to screen reader errors. Addressing accessibility issues is not only a matter of inclusivity; it directly impacts customer satisfaction and market reach.

Tackling Payment Processing Challenges

One of the critical insights from the report is that 80% of all payment bugs were categorized as "functional." Such issues indicate that certain aspects of transactions couldn't be completed as intended. As digital transactions become increasingly prevalent, ensuring a seamless payment experience is paramount for retaining customers and avoiding revenue loss.

Localization Errors on the Rise

The report draws attention to the rising incidence of localization errors, which accounted for 73% of digital quality defects related to missing or poor translations. This increase of 8% from the previous year highlights the importance of providing accurate and culturally relevant translations to engage international audiences and build trust.

Impact on Customer Satisfaction and Business Performance

Underscoring the significance of digital quality, the report reveals that unresolved defects and friction points along the customer journey can lead to adverse consequences for businesses. Digital shopping cart abandonment, missed conversions, customer service complaints, low customer satisfaction, and negative ratings can all significantly impact a company's bottom line.

Best Practices for Enhancing Digital Quality

Drawing from the report's insights, several best practices emerge for companies seeking to improve their digital quality:

1' Invest in Comprehensive Testing: Adopt a holistic testing approach that assesses various components of a digital experience to gain a deeper understanding of customer engagement.

2. Prioritize Customer Journey and UX: Create frictionless and accessible customer journeys across all touchpoints and payment methods by testing with real users in real-world scenarios.

3. Test Across Diverse Devices and Networks: Given the variations in device behavior, test across multiple real-world combinations using crowdtesting to ensure broader coverage.

4. Adopt a Solid Testing Strategy: Document test cases and results, and implement quality management practices to create scalable and repeatable processes.

By focusing on areas including accessibility and localization, organizations can significantly improve customer satisfaction and ensure long-term success. As new technology and innovations continue to advance, a commitment to prioritizing quality testing from design, through development, and deployment is critical.

Rob Mason is CTO of Applause

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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