State of Observability 2021: Early Investments in Observability Improve Performance, Customer Experience and Bottom Line
June 29, 2021
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With every organization now being a digital organization, observability should be viewed as a core competency, not a cutting-edge differentiator, according to The State of Observability 2021, a report from Splunk in collaboration with Enterprise Strategy Group.

The research finds that observability delivers tangible, essential results and high maturity observability practices are correlated with:

■ Much greater visibility across hybrid, multi-cloud infrastructures, resources and performance areas. Mature observability users are 2.9 times as likely to report better visibility into application performance and enjoy almost 2 times better visibility into public cloud infrastructure.

■ Accelerated root cause identification, meaning complex, service-crashing crises are fixed much more quickly, or averted entirely. Leaders are 6.1 times likelier to have accelerated root cause identification (43% of leaders versus 7% of beginners).

■ Faster digital transformation, with more successful results. Organizations with the most advanced observability practices are 4.5 times more likely to report successful digital transformation initiatives.

■ Exploding innovation, with leaders reporting 60% more new services, products and revenue streams than organizations with beginner-level observability.

"The pandemic accelerated digital transformations this past year and observability simply is no longer optional in a real-time economy where multicloud complexity has become standard," said Sendur Sellakumar, SVP, Cloud and Chief Product Officer, Splunk. "Having a robust observability practice means fewer service disruptions, better customer experiences and more successful digital transformations. Observability means full fidelity data visibility not only at the infrastructure level, but also at the application and service level, with end-to-end transaction visibility no matter the technologies involved."

A significant percentage of respondents also say they have suffered material consequences for service failures that better observability practices could have prevented:

■ Lower customer satisfaction (45%)

■ Loss of revenue (37%)

■ Loss of reputation (36%)

■ Loss of customers (30%)

Additionally, gaps in observability hurt the bottom line and customer satisfaction:

■ 53% of leaders reported that app issues have resulted in customer or revenue loss.

■ 45% reported lower customer satisfaction as a result of service failures.

■ 30% reported losing customers as a consequence.

The report also highlights concrete recommendations for organizations as they look to improve their observability practices, including prioritizing data collection and correlation, as well as making use of AI, ML and automation.

Methodology: The global survey was conducted from mid-February through mid-March 2021 and in partnership with the Enterprise Strategy Group. The 525 respondents, IT and ITOps leaders and practitioners, were drawn from nine global regions and from organizations with more than 500 employees and an existing observability practice.

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