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Getting a Handle on Streaming and March Madness

Dirk Paessler

The first round of the NCAA tournament has come to an end. If you're a sports fan, it's a sad day as the opening round of games is one of the most exciting events of the year. But, if you work in an IT department, you likely see the end as merciful and are breathing a deep sigh of relief.

Paessler conducted a survey of 229 of our customers and found that 86 percent of respondents believe that a high number of users streaming NCAA Tournament games could have a severe impact on their network, and that 94 percent expected network traffic/utilization levels to be higher during tournament games that take place during the work day. In response to this, 87 percent said that their company will block access to live streaming on the network.

We did a similar survey following last year's tournament and found that just 25 percent reported blocking access to live streaming. For us, it suggests that IT departments are becoming more aware of issues and disruptions caused by live streaming and mobility in the workplace. And it isn't just major events like March Madness or the Olympics, it's everything from YouTube to syncing iTunes over company WiFi.

Streaming video is becoming the defacto means of consumption for entertainment, and with successful applications like the NCAA March Madness app, it's quickly taking over sports and news as well. Delivering streaming content is an enormous issue for service providers and, many users simultaneously streaming video in the office is a disaster for IT departments and poses problems for both networks and end user productivity.


IT can do their best to block live streaming, but similarly with Shadow IT, users who want to do something will often find a way. There are other approaches that can help alleviate this problem. Here are a few tips from Paessler on how to take control of streaming on your network:

Have firm IT policies that are communicated clearly

While some employees may think IT rules don't apply to them, many simply may not understand that their streaming video habit is a major problem. Be clear with your employees about the issue at hand ahead of time and let them know about expected protocol and behavior.

Set up a separate WiFi network for mobile devices

Stopping all streaming and other unsanctioned activities is no easy task, but the damage can be minimized by setting up a separate WiFi network for mobile devices that keeps production networks free from mobile users.

Set up common area viewing for major events

This is as much of an HR policy as it is an IT policy. There are a handful of days a year where there is a massive distraction that is occupying employees' minds. Rather than fight the inevitable, bring a TV into the break room or set up a projector and allow employees to work while they watch from one central location.

Monitor network traffic closely, and set more stringent alerts

Be prepared for anything, and when you know a major event is coming up, set more stringent alerts for network utilization so alarm bells go off at the first sign of trouble.

These policies will go a long way toward alleviating streaming problems and minimizing the madness in your networks.

Dirk Paessler is CEO and Founder of Paessler AG.

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Getting a Handle on Streaming and March Madness

Dirk Paessler

The first round of the NCAA tournament has come to an end. If you're a sports fan, it's a sad day as the opening round of games is one of the most exciting events of the year. But, if you work in an IT department, you likely see the end as merciful and are breathing a deep sigh of relief.

Paessler conducted a survey of 229 of our customers and found that 86 percent of respondents believe that a high number of users streaming NCAA Tournament games could have a severe impact on their network, and that 94 percent expected network traffic/utilization levels to be higher during tournament games that take place during the work day. In response to this, 87 percent said that their company will block access to live streaming on the network.

We did a similar survey following last year's tournament and found that just 25 percent reported blocking access to live streaming. For us, it suggests that IT departments are becoming more aware of issues and disruptions caused by live streaming and mobility in the workplace. And it isn't just major events like March Madness or the Olympics, it's everything from YouTube to syncing iTunes over company WiFi.

Streaming video is becoming the defacto means of consumption for entertainment, and with successful applications like the NCAA March Madness app, it's quickly taking over sports and news as well. Delivering streaming content is an enormous issue for service providers and, many users simultaneously streaming video in the office is a disaster for IT departments and poses problems for both networks and end user productivity.


IT can do their best to block live streaming, but similarly with Shadow IT, users who want to do something will often find a way. There are other approaches that can help alleviate this problem. Here are a few tips from Paessler on how to take control of streaming on your network:

Have firm IT policies that are communicated clearly

While some employees may think IT rules don't apply to them, many simply may not understand that their streaming video habit is a major problem. Be clear with your employees about the issue at hand ahead of time and let them know about expected protocol and behavior.

Set up a separate WiFi network for mobile devices

Stopping all streaming and other unsanctioned activities is no easy task, but the damage can be minimized by setting up a separate WiFi network for mobile devices that keeps production networks free from mobile users.

Set up common area viewing for major events

This is as much of an HR policy as it is an IT policy. There are a handful of days a year where there is a massive distraction that is occupying employees' minds. Rather than fight the inevitable, bring a TV into the break room or set up a projector and allow employees to work while they watch from one central location.

Monitor network traffic closely, and set more stringent alerts

Be prepared for anything, and when you know a major event is coming up, set more stringent alerts for network utilization so alarm bells go off at the first sign of trouble.

These policies will go a long way toward alleviating streaming problems and minimizing the madness in your networks.

Dirk Paessler is CEO and Founder of Paessler AG.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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