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Summer Blockbusters: Moviegoers Demand Zero Downtime

Michelle McLean

More than half of Americans (57 percent) plan to buy movie tickets using websites or apps to avoid waiting in line at the theatre, according to ScaleArc's Summer Blockbuster Survey. The study, which examined Americans’ attitudes and behavior when it comes to purchasing movie tickets this summer, found that 62 percent of Americans said they would be upset if they were purchasing movie tickets and the site or app went down, and 90 percent agreed that movie ticketing websites and apps should have no downtime this summer.

As Americans head to the theatres this summer, sites and apps selling tickets to the hottest releases of the season must be ready to handle the huge demand that comes with it, or they risk losing customers and revenue. Our study confirmed that Americans demand movie ticketing websites and apps that are never down and always fast – especially during the peak summer blockbuster season – and many Americans won’t hesitate to move on to a competitor website or app if they aren’t satisfied with their performance.

Americans Hate to Wait

According to the survey, Americans’ #1 reason for buying movie tickets using websites or apps is that they hate waiting in line (57 percent). They also purchase tickets using websites or apps because they like knowing they have tickets to a film at their preferred screening time (47 percent) and like being able to pick out seats in advance (38 percent).

More than half (62 percent) of Americans would be disgruntled if they were purchasing movie tickets and the website or app went down, and nearly all (90 percent) agreed that movie ticketing websites and apps should have zero downtime this summer.

The study revealed that 39 percent of Americans who encounter problems while trying to purchase movie tickets using websites or apps will be quick to move on to a competitor. Members of the tech community were particularly intolerant of digital performance issues – 45 percent said they would visit a competitor site or app if a movie reservation system was experiencing downtime.

Other top responses to encountering downtime on a movie ticketing website/app included:

■ Be forced to wait in line: 44 percent

■ Choose a different theatre: 36 percent

■ Never again choose the reservation site: 23 percent

Top Movies Driving Online Ticket Sales

In spite of viral hype, Americans won’t be rushing out to see Ghostbusters this summer. Instead, when asked which movies they’ll be going online to purchase tickets, Americans first said Finding Dory and then Star Trek.

Top five movies Americans are excited to see this summer:

Finding Dory: 42 percent

Star Trek: 33 percent

Jason Bourne 4: 32 percent

Suicide Squad: 29 percent

Independence Day 2: 24 percent

Independence Day 2 moved up the list considerably among Americans working in tech, who picked it as their first choice (43 percent) followed by Star Trek (38 percent).

With a vote of 8 percent each, the fewest Americans are excited to see The Conjuring 2 and Mike & Dave Need Wedding Dates.

Michelle McLean is VP of Marketing at ScaleArc.

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Summer Blockbusters: Moviegoers Demand Zero Downtime

Michelle McLean

More than half of Americans (57 percent) plan to buy movie tickets using websites or apps to avoid waiting in line at the theatre, according to ScaleArc's Summer Blockbuster Survey. The study, which examined Americans’ attitudes and behavior when it comes to purchasing movie tickets this summer, found that 62 percent of Americans said they would be upset if they were purchasing movie tickets and the site or app went down, and 90 percent agreed that movie ticketing websites and apps should have no downtime this summer.

As Americans head to the theatres this summer, sites and apps selling tickets to the hottest releases of the season must be ready to handle the huge demand that comes with it, or they risk losing customers and revenue. Our study confirmed that Americans demand movie ticketing websites and apps that are never down and always fast – especially during the peak summer blockbuster season – and many Americans won’t hesitate to move on to a competitor website or app if they aren’t satisfied with their performance.

Americans Hate to Wait

According to the survey, Americans’ #1 reason for buying movie tickets using websites or apps is that they hate waiting in line (57 percent). They also purchase tickets using websites or apps because they like knowing they have tickets to a film at their preferred screening time (47 percent) and like being able to pick out seats in advance (38 percent).

More than half (62 percent) of Americans would be disgruntled if they were purchasing movie tickets and the website or app went down, and nearly all (90 percent) agreed that movie ticketing websites and apps should have zero downtime this summer.

The study revealed that 39 percent of Americans who encounter problems while trying to purchase movie tickets using websites or apps will be quick to move on to a competitor. Members of the tech community were particularly intolerant of digital performance issues – 45 percent said they would visit a competitor site or app if a movie reservation system was experiencing downtime.

Other top responses to encountering downtime on a movie ticketing website/app included:

■ Be forced to wait in line: 44 percent

■ Choose a different theatre: 36 percent

■ Never again choose the reservation site: 23 percent

Top Movies Driving Online Ticket Sales

In spite of viral hype, Americans won’t be rushing out to see Ghostbusters this summer. Instead, when asked which movies they’ll be going online to purchase tickets, Americans first said Finding Dory and then Star Trek.

Top five movies Americans are excited to see this summer:

Finding Dory: 42 percent

Star Trek: 33 percent

Jason Bourne 4: 32 percent

Suicide Squad: 29 percent

Independence Day 2: 24 percent

Independence Day 2 moved up the list considerably among Americans working in tech, who picked it as their first choice (43 percent) followed by Star Trek (38 percent).

With a vote of 8 percent each, the fewest Americans are excited to see The Conjuring 2 and Mike & Dave Need Wedding Dates.

Michelle McLean is VP of Marketing at ScaleArc.

Hot Topics

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...