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The 2018 Cloud Computing Survey: Cloud Comes of Age

Organizations continue to increase their investment and evolve their cloud environments in order to leverage the technology to drive their business forward, according to the 2018 Cloud Computing Survey from IDG. With 73% of organizations having at least one application, or a portion of their computing infrastructure already in the cloud, it is no longer a question of if organizations will adopt cloud, but how.

Complex Environments

Cloud environments are maturing and in some cases, growing more complex. While 43% are using hybrid cloud only, and 12% are using multi cloud only, 30% are using both.

The perceived benefits of using multi cloud include:

■ increased cloud options (59%)

■ easier and faster disaster recovery (40%)

■ increased flexibility by allowing the spread of workloads across multiple clouds (38%)

As business stakeholders see the benefits and results of cloud adoption, more than one third of respondents (38%) shared that their IT department feels pressure to migrate 100% to the cloud.

Enterprise organizations (companies with 1,000+ employees) are feeling that pressure more than their SMB counterparts (companies with 1,000 employees) – 44% of enterprise organizations, compared with 31% of SMB organizations, feel pressure from executive management or individual lines of business to migrate 100% to the cloud.

The evolution of more complex environments has also generated the need for, or discussion around, viewing cloud providers as a portfolio, with 51% of respondents beginning to think this way.

Organizations in technology-dependent industries are much more apt to be thinking of cloud providers within a portfolio strategy: financial services (63%) and high tech (63%) top the list, and manufacturing (43%) and education (41%) are least likely to be thinking of cloud providers within a portfolio strategy.

Cloud Spending on the Rise

The percent of IT budgets allocated to cloud computing has remained relatively consistent at 30% in this year’s study, compared with 28% in 2016, however, total dollars spent are increasing this year, especially by SMBs. The average overall investment jumped from $1.62 million in 2016 to $2.2 million in 2018. SMB budgets increased from $286K in 2016 to $889K now, and enterprise investment levels saw an increase from $3.03 million in 2016 to $3.5 million now.

Given that cloud consumes a substantial portion of tech spending, it is not surprising that the CIO or top IT executive is the most influential role in the cloud computing purchase process. Overall, 71% say he/she has significant influence, with the next function/role dropping to 54% saying the CTO has significant influence. For SMB respondents, the CEO is also influential (72%), and for enterprise organizations the number two spot is taken by the CSO and IT Architect (both at 87%).

“IT organizations are being asked to improve the speed of IT service delivery and react to changing market conditions. Cloud solutions provide the flexibility to do just that,” said Julie Ekstrom, SVP, IDG Communications, Inc. “Organizations are relying on a mix of cloud delivery models to meet this need; however it requires management of multiple vendors. As tech executives explore new areas of cloud investment, they examine their portfolio of cloud vendors to see what solutions can grow and what new vendors will work collaboratively with their existing portfolio for ease of adoption.”

Delivery Models – Moving to an As-A-Service World

The makeup of IT organizations’ computing environment – the percent of their environments made of the mix of non-cloud, SaaS, PaaS and IaaS – is split fairly evenly between non-cloud and cloud but that is expected to change. Currently the average environment is 53% non-cloud, 23% SaaS, 16% IaaS and 9% PaaS. Over the next 18 months respondents expect this to evolve to 31% non-cloud, 33% SaaS, 22% IaaS and 14% PaaS.

The two biggest factors driving the adoption of SaaS benefit the IT team within organizations – less time spent on manual updates/maintenance (62%) and increased productivity/decreased labor time (55%). The next two factors – greater access and reliability, and enhanced user experience (both 53%) – have a direct benefit to end users. Savings on server and storage overhead (56%) and no longer having to manage updates and maintenance (51%) are the top objectives driving the adoption of PaaS, and scalability is the top factor driving the adoption of IaaS (68%) followed by flexibilty (53%).

The top applications organizations have/or currently are moving to the cloud are website/web apps (49%) and collaboration and communications solutions (45%). Top applications in the planning stages – those that will be migrated either in the next 12 months, or 1-3 years – are:

■ disaster recovery/high availability (49%)

■ BI/data warehouse/data analytics (45%)

■ storage/archive/backup/file server (44%)

■ system management/DevOps (42%)

Cloud Challenges

Although concerns about vendor lock-in (47%), where data is stored (34%) and the security of cloud computing solutions (34%) remain the top challenges or barriers to implementing a cloud computing strategy year over year.

It is interesting to note that the results show a steady decline in security concerns – from a high of 67% in 2015 to 34%. Two other security or governance concerns also appear to be decreasing over time as cloud offerings have matured: compliance – the ability of cloud computing solutions to meet enterprise and/or industry standards (was at a high of 35% in 2015 and at 26% today); and concerns about information governance (eDiscovery and other information management requirements) with a high of 35% in 2014, down to 23% today.

“As comfort with cloud security rises it is not surprising that organizations are looking for additional ways to integrate those models into their tech stack,” continued Ekstrom. “While colleagues through the organization may introduce cloud applications, the role of strategic oversight and vendor management must sit squarely with IT.”

About the 2018 IDG Cloud Computing Survey

IDG’s 2018 Cloud Computing Survey was conducted among the audiences of six IDG brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) representing IT and security decision-makers across multiple industries. The survey was fielded online with the objective of understanding organizational adoption, use-cases, and solution needs with respect to cloud computing. This was a targeted research effort – to be considered qualified respondents must have reported cloud utilization was planned or currently leveraged at their organization. Furthermore, respondents must have reported personal involvement in the purchase process for cloud solutions at their organization. Using this criteria, results are based on 550 respondents.

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The 2018 Cloud Computing Survey: Cloud Comes of Age

Organizations continue to increase their investment and evolve their cloud environments in order to leverage the technology to drive their business forward, according to the 2018 Cloud Computing Survey from IDG. With 73% of organizations having at least one application, or a portion of their computing infrastructure already in the cloud, it is no longer a question of if organizations will adopt cloud, but how.

Complex Environments

Cloud environments are maturing and in some cases, growing more complex. While 43% are using hybrid cloud only, and 12% are using multi cloud only, 30% are using both.

The perceived benefits of using multi cloud include:

■ increased cloud options (59%)

■ easier and faster disaster recovery (40%)

■ increased flexibility by allowing the spread of workloads across multiple clouds (38%)

As business stakeholders see the benefits and results of cloud adoption, more than one third of respondents (38%) shared that their IT department feels pressure to migrate 100% to the cloud.

Enterprise organizations (companies with 1,000+ employees) are feeling that pressure more than their SMB counterparts (companies with 1,000 employees) – 44% of enterprise organizations, compared with 31% of SMB organizations, feel pressure from executive management or individual lines of business to migrate 100% to the cloud.

The evolution of more complex environments has also generated the need for, or discussion around, viewing cloud providers as a portfolio, with 51% of respondents beginning to think this way.

Organizations in technology-dependent industries are much more apt to be thinking of cloud providers within a portfolio strategy: financial services (63%) and high tech (63%) top the list, and manufacturing (43%) and education (41%) are least likely to be thinking of cloud providers within a portfolio strategy.

Cloud Spending on the Rise

The percent of IT budgets allocated to cloud computing has remained relatively consistent at 30% in this year’s study, compared with 28% in 2016, however, total dollars spent are increasing this year, especially by SMBs. The average overall investment jumped from $1.62 million in 2016 to $2.2 million in 2018. SMB budgets increased from $286K in 2016 to $889K now, and enterprise investment levels saw an increase from $3.03 million in 2016 to $3.5 million now.

Given that cloud consumes a substantial portion of tech spending, it is not surprising that the CIO or top IT executive is the most influential role in the cloud computing purchase process. Overall, 71% say he/she has significant influence, with the next function/role dropping to 54% saying the CTO has significant influence. For SMB respondents, the CEO is also influential (72%), and for enterprise organizations the number two spot is taken by the CSO and IT Architect (both at 87%).

“IT organizations are being asked to improve the speed of IT service delivery and react to changing market conditions. Cloud solutions provide the flexibility to do just that,” said Julie Ekstrom, SVP, IDG Communications, Inc. “Organizations are relying on a mix of cloud delivery models to meet this need; however it requires management of multiple vendors. As tech executives explore new areas of cloud investment, they examine their portfolio of cloud vendors to see what solutions can grow and what new vendors will work collaboratively with their existing portfolio for ease of adoption.”

Delivery Models – Moving to an As-A-Service World

The makeup of IT organizations’ computing environment – the percent of their environments made of the mix of non-cloud, SaaS, PaaS and IaaS – is split fairly evenly between non-cloud and cloud but that is expected to change. Currently the average environment is 53% non-cloud, 23% SaaS, 16% IaaS and 9% PaaS. Over the next 18 months respondents expect this to evolve to 31% non-cloud, 33% SaaS, 22% IaaS and 14% PaaS.

The two biggest factors driving the adoption of SaaS benefit the IT team within organizations – less time spent on manual updates/maintenance (62%) and increased productivity/decreased labor time (55%). The next two factors – greater access and reliability, and enhanced user experience (both 53%) – have a direct benefit to end users. Savings on server and storage overhead (56%) and no longer having to manage updates and maintenance (51%) are the top objectives driving the adoption of PaaS, and scalability is the top factor driving the adoption of IaaS (68%) followed by flexibilty (53%).

The top applications organizations have/or currently are moving to the cloud are website/web apps (49%) and collaboration and communications solutions (45%). Top applications in the planning stages – those that will be migrated either in the next 12 months, or 1-3 years – are:

■ disaster recovery/high availability (49%)

■ BI/data warehouse/data analytics (45%)

■ storage/archive/backup/file server (44%)

■ system management/DevOps (42%)

Cloud Challenges

Although concerns about vendor lock-in (47%), where data is stored (34%) and the security of cloud computing solutions (34%) remain the top challenges or barriers to implementing a cloud computing strategy year over year.

It is interesting to note that the results show a steady decline in security concerns – from a high of 67% in 2015 to 34%. Two other security or governance concerns also appear to be decreasing over time as cloud offerings have matured: compliance – the ability of cloud computing solutions to meet enterprise and/or industry standards (was at a high of 35% in 2015 and at 26% today); and concerns about information governance (eDiscovery and other information management requirements) with a high of 35% in 2014, down to 23% today.

“As comfort with cloud security rises it is not surprising that organizations are looking for additional ways to integrate those models into their tech stack,” continued Ekstrom. “While colleagues through the organization may introduce cloud applications, the role of strategic oversight and vendor management must sit squarely with IT.”

About the 2018 IDG Cloud Computing Survey

IDG’s 2018 Cloud Computing Survey was conducted among the audiences of six IDG brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) representing IT and security decision-makers across multiple industries. The survey was fielded online with the objective of understanding organizational adoption, use-cases, and solution needs with respect to cloud computing. This was a targeted research effort – to be considered qualified respondents must have reported cloud utilization was planned or currently leveraged at their organization. Furthermore, respondents must have reported personal involvement in the purchase process for cloud solutions at their organization. Using this criteria, results are based on 550 respondents.

Hot Topics

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

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From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...