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The 2018 Cloud Computing Survey: Cloud Comes of Age

Organizations continue to increase their investment and evolve their cloud environments in order to leverage the technology to drive their business forward, according to the 2018 Cloud Computing Survey from IDG. With 73% of organizations having at least one application, or a portion of their computing infrastructure already in the cloud, it is no longer a question of if organizations will adopt cloud, but how.

Complex Environments

Cloud environments are maturing and in some cases, growing more complex. While 43% are using hybrid cloud only, and 12% are using multi cloud only, 30% are using both.

The perceived benefits of using multi cloud include:

■ increased cloud options (59%)

■ easier and faster disaster recovery (40%)

■ increased flexibility by allowing the spread of workloads across multiple clouds (38%)

As business stakeholders see the benefits and results of cloud adoption, more than one third of respondents (38%) shared that their IT department feels pressure to migrate 100% to the cloud.

Enterprise organizations (companies with 1,000+ employees) are feeling that pressure more than their SMB counterparts (companies with 1,000 employees) – 44% of enterprise organizations, compared with 31% of SMB organizations, feel pressure from executive management or individual lines of business to migrate 100% to the cloud.

The evolution of more complex environments has also generated the need for, or discussion around, viewing cloud providers as a portfolio, with 51% of respondents beginning to think this way.

Organizations in technology-dependent industries are much more apt to be thinking of cloud providers within a portfolio strategy: financial services (63%) and high tech (63%) top the list, and manufacturing (43%) and education (41%) are least likely to be thinking of cloud providers within a portfolio strategy.

Cloud Spending on the Rise

The percent of IT budgets allocated to cloud computing has remained relatively consistent at 30% in this year’s study, compared with 28% in 2016, however, total dollars spent are increasing this year, especially by SMBs. The average overall investment jumped from $1.62 million in 2016 to $2.2 million in 2018. SMB budgets increased from $286K in 2016 to $889K now, and enterprise investment levels saw an increase from $3.03 million in 2016 to $3.5 million now.

Given that cloud consumes a substantial portion of tech spending, it is not surprising that the CIO or top IT executive is the most influential role in the cloud computing purchase process. Overall, 71% say he/she has significant influence, with the next function/role dropping to 54% saying the CTO has significant influence. For SMB respondents, the CEO is also influential (72%), and for enterprise organizations the number two spot is taken by the CSO and IT Architect (both at 87%).

“IT organizations are being asked to improve the speed of IT service delivery and react to changing market conditions. Cloud solutions provide the flexibility to do just that,” said Julie Ekstrom, SVP, IDG Communications, Inc. “Organizations are relying on a mix of cloud delivery models to meet this need; however it requires management of multiple vendors. As tech executives explore new areas of cloud investment, they examine their portfolio of cloud vendors to see what solutions can grow and what new vendors will work collaboratively with their existing portfolio for ease of adoption.”

Delivery Models – Moving to an As-A-Service World

The makeup of IT organizations’ computing environment – the percent of their environments made of the mix of non-cloud, SaaS, PaaS and IaaS – is split fairly evenly between non-cloud and cloud but that is expected to change. Currently the average environment is 53% non-cloud, 23% SaaS, 16% IaaS and 9% PaaS. Over the next 18 months respondents expect this to evolve to 31% non-cloud, 33% SaaS, 22% IaaS and 14% PaaS.

The two biggest factors driving the adoption of SaaS benefit the IT team within organizations – less time spent on manual updates/maintenance (62%) and increased productivity/decreased labor time (55%). The next two factors – greater access and reliability, and enhanced user experience (both 53%) – have a direct benefit to end users. Savings on server and storage overhead (56%) and no longer having to manage updates and maintenance (51%) are the top objectives driving the adoption of PaaS, and scalability is the top factor driving the adoption of IaaS (68%) followed by flexibilty (53%).

The top applications organizations have/or currently are moving to the cloud are website/web apps (49%) and collaboration and communications solutions (45%). Top applications in the planning stages – those that will be migrated either in the next 12 months, or 1-3 years – are:

■ disaster recovery/high availability (49%)

■ BI/data warehouse/data analytics (45%)

■ storage/archive/backup/file server (44%)

■ system management/DevOps (42%)

Cloud Challenges

Although concerns about vendor lock-in (47%), where data is stored (34%) and the security of cloud computing solutions (34%) remain the top challenges or barriers to implementing a cloud computing strategy year over year.

It is interesting to note that the results show a steady decline in security concerns – from a high of 67% in 2015 to 34%. Two other security or governance concerns also appear to be decreasing over time as cloud offerings have matured: compliance – the ability of cloud computing solutions to meet enterprise and/or industry standards (was at a high of 35% in 2015 and at 26% today); and concerns about information governance (eDiscovery and other information management requirements) with a high of 35% in 2014, down to 23% today.

“As comfort with cloud security rises it is not surprising that organizations are looking for additional ways to integrate those models into their tech stack,” continued Ekstrom. “While colleagues through the organization may introduce cloud applications, the role of strategic oversight and vendor management must sit squarely with IT.”

About the 2018 IDG Cloud Computing Survey

IDG’s 2018 Cloud Computing Survey was conducted among the audiences of six IDG brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) representing IT and security decision-makers across multiple industries. The survey was fielded online with the objective of understanding organizational adoption, use-cases, and solution needs with respect to cloud computing. This was a targeted research effort – to be considered qualified respondents must have reported cloud utilization was planned or currently leveraged at their organization. Furthermore, respondents must have reported personal involvement in the purchase process for cloud solutions at their organization. Using this criteria, results are based on 550 respondents.

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The 2018 Cloud Computing Survey: Cloud Comes of Age

Organizations continue to increase their investment and evolve their cloud environments in order to leverage the technology to drive their business forward, according to the 2018 Cloud Computing Survey from IDG. With 73% of organizations having at least one application, or a portion of their computing infrastructure already in the cloud, it is no longer a question of if organizations will adopt cloud, but how.

Complex Environments

Cloud environments are maturing and in some cases, growing more complex. While 43% are using hybrid cloud only, and 12% are using multi cloud only, 30% are using both.

The perceived benefits of using multi cloud include:

■ increased cloud options (59%)

■ easier and faster disaster recovery (40%)

■ increased flexibility by allowing the spread of workloads across multiple clouds (38%)

As business stakeholders see the benefits and results of cloud adoption, more than one third of respondents (38%) shared that their IT department feels pressure to migrate 100% to the cloud.

Enterprise organizations (companies with 1,000+ employees) are feeling that pressure more than their SMB counterparts (companies with 1,000 employees) – 44% of enterprise organizations, compared with 31% of SMB organizations, feel pressure from executive management or individual lines of business to migrate 100% to the cloud.

The evolution of more complex environments has also generated the need for, or discussion around, viewing cloud providers as a portfolio, with 51% of respondents beginning to think this way.

Organizations in technology-dependent industries are much more apt to be thinking of cloud providers within a portfolio strategy: financial services (63%) and high tech (63%) top the list, and manufacturing (43%) and education (41%) are least likely to be thinking of cloud providers within a portfolio strategy.

Cloud Spending on the Rise

The percent of IT budgets allocated to cloud computing has remained relatively consistent at 30% in this year’s study, compared with 28% in 2016, however, total dollars spent are increasing this year, especially by SMBs. The average overall investment jumped from $1.62 million in 2016 to $2.2 million in 2018. SMB budgets increased from $286K in 2016 to $889K now, and enterprise investment levels saw an increase from $3.03 million in 2016 to $3.5 million now.

Given that cloud consumes a substantial portion of tech spending, it is not surprising that the CIO or top IT executive is the most influential role in the cloud computing purchase process. Overall, 71% say he/she has significant influence, with the next function/role dropping to 54% saying the CTO has significant influence. For SMB respondents, the CEO is also influential (72%), and for enterprise organizations the number two spot is taken by the CSO and IT Architect (both at 87%).

“IT organizations are being asked to improve the speed of IT service delivery and react to changing market conditions. Cloud solutions provide the flexibility to do just that,” said Julie Ekstrom, SVP, IDG Communications, Inc. “Organizations are relying on a mix of cloud delivery models to meet this need; however it requires management of multiple vendors. As tech executives explore new areas of cloud investment, they examine their portfolio of cloud vendors to see what solutions can grow and what new vendors will work collaboratively with their existing portfolio for ease of adoption.”

Delivery Models – Moving to an As-A-Service World

The makeup of IT organizations’ computing environment – the percent of their environments made of the mix of non-cloud, SaaS, PaaS and IaaS – is split fairly evenly between non-cloud and cloud but that is expected to change. Currently the average environment is 53% non-cloud, 23% SaaS, 16% IaaS and 9% PaaS. Over the next 18 months respondents expect this to evolve to 31% non-cloud, 33% SaaS, 22% IaaS and 14% PaaS.

The two biggest factors driving the adoption of SaaS benefit the IT team within organizations – less time spent on manual updates/maintenance (62%) and increased productivity/decreased labor time (55%). The next two factors – greater access and reliability, and enhanced user experience (both 53%) – have a direct benefit to end users. Savings on server and storage overhead (56%) and no longer having to manage updates and maintenance (51%) are the top objectives driving the adoption of PaaS, and scalability is the top factor driving the adoption of IaaS (68%) followed by flexibilty (53%).

The top applications organizations have/or currently are moving to the cloud are website/web apps (49%) and collaboration and communications solutions (45%). Top applications in the planning stages – those that will be migrated either in the next 12 months, or 1-3 years – are:

■ disaster recovery/high availability (49%)

■ BI/data warehouse/data analytics (45%)

■ storage/archive/backup/file server (44%)

■ system management/DevOps (42%)

Cloud Challenges

Although concerns about vendor lock-in (47%), where data is stored (34%) and the security of cloud computing solutions (34%) remain the top challenges or barriers to implementing a cloud computing strategy year over year.

It is interesting to note that the results show a steady decline in security concerns – from a high of 67% in 2015 to 34%. Two other security or governance concerns also appear to be decreasing over time as cloud offerings have matured: compliance – the ability of cloud computing solutions to meet enterprise and/or industry standards (was at a high of 35% in 2015 and at 26% today); and concerns about information governance (eDiscovery and other information management requirements) with a high of 35% in 2014, down to 23% today.

“As comfort with cloud security rises it is not surprising that organizations are looking for additional ways to integrate those models into their tech stack,” continued Ekstrom. “While colleagues through the organization may introduce cloud applications, the role of strategic oversight and vendor management must sit squarely with IT.”

About the 2018 IDG Cloud Computing Survey

IDG’s 2018 Cloud Computing Survey was conducted among the audiences of six IDG brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) representing IT and security decision-makers across multiple industries. The survey was fielded online with the objective of understanding organizational adoption, use-cases, and solution needs with respect to cloud computing. This was a targeted research effort – to be considered qualified respondents must have reported cloud utilization was planned or currently leveraged at their organization. Furthermore, respondents must have reported personal involvement in the purchase process for cloud solutions at their organization. Using this criteria, results are based on 550 respondents.

Hot Topics

The Latest

Reliability is no longer proven by uptime alone, according to the The SRE Report 2026 from LogicMonitor. In the AI era, it is experienced through speed, consistency, and user trust, and increasingly judged by business impact. As digital services grow more complex and AI systems move into production, traditional monitoring approaches are struggling to keep pace, increasing the need for AI-first observability that spans applications, infrastructure, and the Internet ...

If AI is the engine of a modern organization, then data engineering is the road system beneath it. You can build the most powerful engine in the world, but without paved roads, traffic signals, and bridges that can support its weight, it will stall. In many enterprises, the engine is ready. The roads are not ...

In the world of digital-first business, there is no tolerance for service outages. Businesses know that outages are the quickest way to lose money and customers. For smaller organizations, unplanned downtime could even force the business to close ... A new study from PagerDuty, The State of AI-First Operations, reveals that companies actively incorporating AI into operations now view operational resilience as a growth driver rather than a cost center. But how are they achieving it? ...

In live financial environments, capital markets software cannot pause for rebuilds. New capabilities are introduced as stacked technology layers to meet evolving demands while systems remain active, data keeps moving, and controls stay intact. AI is no exception, and its opportunities are significant: accelerated decision cycles, compressed manual workflows, and more effective operations across complex environments. The constraint isn't the models themselves, but the architectural environments they enter ...

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...