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The End-User is Always Right

Bruce Kosbab

The phrase "The customer is always right" is ubiquitous in the business and retail world and one that companies should extend as a matter of course to refer to their employees. For IT teams, they are usually known as the "end user". It is a company’s employees who keep it running and when a network problem gets in the way not only is the end-user frustrated and annoyed, but productivity can quickly be driven to a halt.

One of the biggest challenges network managers face when liaising with the end-user is that user’s lack of understanding of the problem. To a user, their application is not working properly. So they call the Helpdesk. "Just get the technology to work, the sooner the better", the user requests (or demands). They probably have no idea just how complicated that fix might be, and no idea whether the problem is with the application or the network. However complex the problem may be, the end-user expects it to be fixed (relatively) quickly so they can continue with their job and the business can operate smoothly.

AANPM – the End-User Pacifier

If the problem affects multiple users, then the business begins to have a serious problem. If there’s a slowdown or shutdown of the network, or any kind of problem involving the applications running on it, the impact on the business can be huge and costly.

According to a recent Globalscape study, downtime can cost as much as $1 million per hour after accounting for all of the consequences of being offline for a period, and 76 percent of survey respondents referred to end user frustration.

The perfect solution clearly is to fix a problem before this stage. To do this, the network and application teams need complete visibility from the network through to the application to enable them to quickly identify root cause. AANPM (Application-Aware Network Performance Management) can do this by enabling teams to monitor all levels of the user experience and address issues before they become serious. It also provides continuous monitoring to support analysis of trends in the network and applications’ performance.

As AANPM provides end-to-end visibility of the entire IT infrastructure, a single-dashboard view covering both critical applications and the underlying network infrastructure problem-solving is made much faster. It enables engineers to identify problems with a key application and right away use that cross-platform visibility of AANPM to track down the root cause.

And what does this mean? A happy end-user.

Bruce Kosbab is CTO of Fluke Networks.

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The End-User is Always Right

Bruce Kosbab

The phrase "The customer is always right" is ubiquitous in the business and retail world and one that companies should extend as a matter of course to refer to their employees. For IT teams, they are usually known as the "end user". It is a company’s employees who keep it running and when a network problem gets in the way not only is the end-user frustrated and annoyed, but productivity can quickly be driven to a halt.

One of the biggest challenges network managers face when liaising with the end-user is that user’s lack of understanding of the problem. To a user, their application is not working properly. So they call the Helpdesk. "Just get the technology to work, the sooner the better", the user requests (or demands). They probably have no idea just how complicated that fix might be, and no idea whether the problem is with the application or the network. However complex the problem may be, the end-user expects it to be fixed (relatively) quickly so they can continue with their job and the business can operate smoothly.

AANPM – the End-User Pacifier

If the problem affects multiple users, then the business begins to have a serious problem. If there’s a slowdown or shutdown of the network, or any kind of problem involving the applications running on it, the impact on the business can be huge and costly.

According to a recent Globalscape study, downtime can cost as much as $1 million per hour after accounting for all of the consequences of being offline for a period, and 76 percent of survey respondents referred to end user frustration.

The perfect solution clearly is to fix a problem before this stage. To do this, the network and application teams need complete visibility from the network through to the application to enable them to quickly identify root cause. AANPM (Application-Aware Network Performance Management) can do this by enabling teams to monitor all levels of the user experience and address issues before they become serious. It also provides continuous monitoring to support analysis of trends in the network and applications’ performance.

As AANPM provides end-to-end visibility of the entire IT infrastructure, a single-dashboard view covering both critical applications and the underlying network infrastructure problem-solving is made much faster. It enables engineers to identify problems with a key application and right away use that cross-platform visibility of AANPM to track down the root cause.

And what does this mean? A happy end-user.

Bruce Kosbab is CTO of Fluke Networks.

Hot Topics

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
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In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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